8 Famous Brands and their Rebranding Cost!
Posted by ImageWorks Creative Team August 23, 2010
Well you don’t have to spend like the BIG BOYS for a powerful brand….but here is some insight into what firms charge for some basic services….OUCH!
Here at ImageWorks we have TOTAL branding packages starting in the mid 5 figures, that deliver impressive results and eye-catching imagery.
Rebranding usually involves the updating of four core elements:
- The logo and stationary design
- Package and label design
- Website Design
- Designing the marketing campaign (Advertising, Billboards, Flyers, Girt Items)
The following are the branding costs of 8 famous brands that were rebranded at a fairly excessive cost:
| Company | Total Rebrand Cost |
|---|---|
| BP | $211 million |
| Accenture | $100 million |
| Posten | $55 million |
| Starz | $25 million |
| ANZ | $15 million |
| BBC | $1.8 million |
| Tranzlink | $1.4 million |
| Pepsi | $1 million |
Below are some of the prices of exorbitant logo designs:
| Organization | Logo Cost |
|---|---|
| London Olympic Logo | $600,000 |
| BBC Three | $600,000 |
| City of Melbourne | $240,000 |
For a complete listing of expensive rebrandings and logo redesigns, click here.
We’d love to hear your views on this topic. Why not let us know what you think in the comments below?
Back to Main Blog
Share on:
