Smart phones are taking over. Is your mobile marketing good enough?

Smartphones Dominate - What Does This Mean for Your Business?

Posted by Jess January 6, 2015

(A guest post and infographic by Owen Andrew).

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2015 B2B marketing strategy

2015 B2B Marketing Strategies - What You Need and How To Do It!

Posted by Scott January 6, 2015

Marketing b2c is very different from b2b, so the focus of this article is solely on b2b (and somewhat b2g) customers. We will publish a b2c list early in 2015. It is also important note that in order for any marketing to work properly, you need solid branding and very good WUX (web user experience). All the marketing in the world won’t help a bad user experience.

 

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Marketing Lessons from The Interview

Could Cancelling “The Interview” Be Sony’s Best Marketing Move Yet?

Posted by Jess December 18, 2014

In a series of events that culminated in Sony’s cancellation of the highly anticipated Christmas release of “The Interview,” data was breeched, terroristic threats were made, and theaters quickly backed down from their plans to release the film as scheduled next week.

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Advice for government contractors web sites and marketing

Attention Government Contractors: Don't Neglect Your Web Experience!

Posted by Jess December 10, 2014

How does the government find vendors? How does anyone find anything these days? We Google – and so does our government!

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Google office - credit to Wataru Ozaki, https://www.flickr.com/photos/ozaking/3807417/in/photolist-kvP8-LTjUy-4JEFi9-4JEGYN-4JArVr-4JEFiW-4JAqPt-4JEFk1-dFCCcu-4JEEbu-jX5RLq-4JAtzv-4JAqNn-cq1k5s-LTCbN-4JEGXQ-3iE9i-97JjEh-aYQiSz-4YoYL-67uHuy-67qv6D-97JaCb-jChsnH-jCm1Ad-jzRa44-2zqrA-jCnpCW-jB339z-jB1Txk-jCm9CW-aYQiPT-aYQiUV-aYQiND-97FdMT-67XQQe-8L9LkZ-LTefL-8L9LpD-97FdRx-97Fdx2-97JjQS-97FdUi-97JjJf-97FdWF-dK6sFk-bg4YcK-hzwve-jCjDhJ-jCmTVE

Branding Lessons from 5 of the Most Attractive Companies for Employees

Posted by Jess December 2, 2014

This is a guest post contributed by Abby Perkins.

The job market is competitive, and that's not going to change. In order to attract and retain the best employees, businesses not only have to offer great benefits and provide a great place to work – they also have to know how to market themselves as employers.

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Advanced SEO for content, blogs, and articles.

On-Page SEO Part 2: Optimizing Each Piece of Content for Search

Posted by Jess November 18, 2014

In our last article, we discussed all of the major components of on-site search optimization, starting with behind-the-scenes meta data and moving into each part of the visible page content (headers, text, and images).

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On-page SEO ranking factors and optimization

On-Site Search Engine Optimization: The First Steps In Optimizing A Site

Posted by Jess November 18, 2014

Google considers thousands of factors when deciding where to rank a website for various search terms. Even the best SEOs don’t know every single ranking factor, and to make things even more interesting, Google is constantly changing and reevaluating in order to improve its algorithm.

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How to spend your marketing budget

Part 2: You Have a Marketing Budget - Now What?

Posted by Jess November 18, 2014

Setting a marketing budget for your business is only the first step toward success. Once you’ve determined how much you can afford to spend, you need to decide how much of your budget to devote to various marketing opportunities.

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SEO firm ranking factor used for optimization

Understanding Important Search Ranking Factors

Posted by Jess November 6, 2014

Every year, our favorite SEO research tool, Moz.com, surveys hundreds of search engine optimization professionals to get a sense of how they're handling Google's algorithm updates. While the survey isn't collecting factual data on what works and what doesn't, it's a good way to see what reputable SEOs are doing (and avoiding). 

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Setting a marketing budget for your business or company.

Setting the RIGHT Marketing Budget for Your Business

Posted by Jess November 4, 2014

There’s an old adage that says, “You have to spend money to make money.” While that’s certainly true, even the most successful businesses have to be careful just how much they spend in their quest to turn a profit.

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