We’ve talked a lot about search engine optimization and what it takes to get a site ranking for important search terms (otherwise known as keywords). We’ve even mentioned the “thousands of ranking factors” that determine how a search engine like Google will rank your site as compared to your competitors.
All brands need to refresh their look from time to time. Old style elements fall out of favor, and even the best logos are left looking tired after decades of use. A new logo can reinvigorate a brand's entire image and set the tone to attract new customers.
You don’t have to be a designer to recognize really terrible web design. Flashing lights, mismatched colors, text too small to read (or too big to fit in one screen) … these are things that make even the least artistic visitors cringe and click away.
Last month, Google updated its algorithm to make its search results friendlier to smartphone users. We knew those changes were coming; mobile search is more prevalent than desktop, and it’s much more likely to result in sales for online businesses.
As social media users welcomed May, an April 30th meme reminded us of NSYNC's hit, "It's Gonna Be Me," (#ItsGonnaBeMay) and fans and brands everywhere shared pictures and Tweeted to celebrate "Star Wars Day" (#MayThe4
User Experience design is something that needs to be planned from the ground up. Whether your site has been around since the dawn of the internet or you just launched last week, it’s never too late or too early to review your work. A thorough UX review will help you see your site the way your customers do.