Designing for an audience that may only look “above the fold” is a long-standing practice that goes back as far as newspapers do, but how much it matters in today’s world of scroll wheels and touchpads is the subject of much debate.
Let's start by making one thing clear: we love working with our clients to bring their brands to life. Whether we're approached to redesign an existing brand or to develop an identity for a new company, we welcome the opportunity to exercise our creative muscles. We want the finished result to be something everyone feels proud to display.
KM Institute, experts in knowledge management and knowledge management certifications, has been working with us for a long time. For the past several months, we've been working with them to help evolve the way their brand looks and feels, and the result is a brand new website that represents their modern approach to training and organization.
Whether you are creating a business or personal website, you might be wondering what content management system is the best option for your needs. Today, you can choose from a variety of CMS options, including Drupal and WordPress. Both choices offer advantages, but also have their drawbacks.
Animations are everywhere these days. They help key content stand out and draw the eye to different areas of your webpage. We recommend using animations when you have important things to feature, or if you really want to add the “WOW” factor to your site. There are many types of animations: timed, slideshows, Y-axis (on scroll), activated on click, permanently “on”, and so many more.
If you have a list of contacts, congratulations! You have the basis for a robust lead generation campaign. Yet, the fact remains that four out of five B2B leads never actually turn into sales. Why exactly is that?
We’ve talked a lot about search engine optimization and what it takes to get a site ranking for important search terms (otherwise known as keywords). We’ve even mentioned the “thousands of ranking factors” that determine how a search engine like Google will rank your site as compared to your competitors.
All brands need to refresh their look from time to time. Old style elements fall out of favor, and even the best logos are left looking tired after decades of use. A new logo can reinvigorate a brand's entire image and set the tone to attract new customers.
You don’t have to be a designer to recognize really terrible web design. Flashing lights, mismatched colors, text too small to read (or too big to fit in one screen) … these are things that make even the least artistic visitors cringe and click away.