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Create a great marketing video for your company

Homepage Video Gone Wrong - Why Your Customers Aren't Clicking

Posted by Jess October 6, 2014

When was the last time you watched a video that popped up on the homepage of a site you were visiting? If you're like most web-savvy consumers, you probably can't remember. We've come to think of homepage video as long, boring, and repetitive. When time is in short supply, we want to find the information we came for and move on.

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Web site colors that convert!

What colors work best on your website? Which ones will increase the chance of conversions?

Posted by Jess October 2, 2014

When it comes to choosing colors for your website, there's no one-size-fits-all formula for success. However, tossing up a site that matches your CEO's favorite colors is probably not the best option. A lot of time has gone in to studying color theory, and we've learned that numerous factors can dramatically impact the number of conversions you get (and conversions = cash).

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Local Search Marketing Plans DC & VA Online Marketing

The Problem with Local Search Marketing

Posted by Scott September 29, 2014

In many local areas, especially in the Northern Virginia / DC Metro area, your business will need to reach a large service area, including many cities, towns, neighborhoods, counties etc. Yet your physical location may only be in one of these areas, or perhaps in just a few. How can you rank in areas where you don’t have an office? It’s tough!

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Social media marketing done right!

Social Media Etiquette: An Infographic

Posted by Jess September 29, 2014

Social media is a great way for businesses to engage with customers and potential customers, but a social faux pas can destroy your reputation and alienate the people you most want to reach.

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Web Design should be responsive for multiple devices.

Planning & Designing a Custom Website with User Experience (UX) in Mind

Posted by Scott September 18, 2014

Custom designed and built web sites differ from commodity products such as DIY (Do-It-Yourself) web sites and pre-built website templates in that the website process starts with a full discovery process and transcends in to strategy, conversion planning, and goal setting.

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Yelp ruling on local search sites and customer reviews.

What You Need to Know About the Recent Yelp Review Ruling

Posted by Jess September 18, 2014

This week, a California court ruled that popular review giant Yelp has the legal right to manipulate the business ratings and reviews that appear on its site. The lawsuit was prompted by allegations that Yelp had begun altering content to promote its paid advertising program.

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ImageWorks News - Branding and Marketing Plans

ImageWorks in the News: Evolution is the Way to Go!

Posted by Jess August 28, 2014

We announced our latest website evolution and brand-building plans a few weeks ago on our blog, but this week, we decided to "go public."

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Branding and marketing online

Can Your Business Survive Without a Qualified CMO?

Posted by Jess July 30, 2014

In big business today, the role of Chief Marketing Officer (CMO) is increasingly positioned as a critical one when it comes to corporate success. Today’s buyers are savvy, demanding, and connected – a dangerous combination for the companies striving to keep them happy in a competitive market.

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Evolutionary web design plans

Why Your Website is Dead and How You Can Bring It Back with Evolutionary Web Design

Posted by Scott July 29, 2014

If your website is still sporting a traditional design, it’s not a matter of when the Grim Reaper’s going to come calling but how soon. Sluggish concepts that don’t adapt to ever-changing customer behaviors are a thing of the past, but there’s an emergent design approach that can give your site a whole new lease on life — Evolutionary Web Design (EWD).  

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Social media for B2B marketing

B2B Marketing with Google+

Posted by Jess July 21, 2014

Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each social site attracts a different kind of audience. When it comes to marketing, it’s important to know your audience, as well as know how to reach out specifically to them.

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