Over the past few months, we’ve been testing out SharpSpring, a marketing automation software designed as a powerful solution for small businesses. We’re excited to be offering SharpSpring to our clients, giving them the opportunity to manage and collect sales leads, contacts, email marketing efforts, and other tools to grow their businesses.
As long as we've had search engines, we've had SEOs trying to game the results. For search engine optimizers who have been in the business for a long time, it can be hard to let go of the old techniques in favor of the new ones. Even marketers who know "just enough to be dangerous" are at risk of abusing tactics that Google now punishes or ignores.
Every two years, those of us working in SEO await the results of Moz's detailed survey into Google's Ranking Factors. It's a chance for us to see what other professionals think about strategies, techniques, and best practices to follow for the months ahead.
Designing for an audience that may only look “above the fold” is a long-standing practice that goes back as far as newspapers do, but how much it matters in today’s world of scroll wheels and touchpads is the subject of much debate.
Let's start by making one thing clear: we love working with our clients to bring their brands to life. Whether we're approached to redesign an existing brand or to develop an identity for a new company, we welcome the opportunity to exercise our creative muscles. We want the finished result to be something everyone feels proud to display.
KM Institute, experts in knowledge management and knowledge management certifications, has been working with us for a long time. For the past several months, we've been working with them to help evolve the way their brand looks and feels, and the result is a brand new website that represents their modern approach to training and organization.
Whether you are creating a business or personal website, you might be wondering what content management system is the best option for your needs. Today, you can choose from a variety of CMS options, including Drupal and WordPress. Both choices offer advantages, but also have their drawbacks.
Animations are everywhere these days. They help key content stand out and draw the eye to different areas of your webpage. We recommend using animations when you have important things to feature, or if you really want to add the “WOW” factor to your site. There are many types of animations: timed, slideshows, Y-axis (on scroll), activated on click, permanently “on”, and so many more.
If you have a list of contacts, congratulations! You have the basis for a robust lead generation campaign. Yet, the fact remains that four out of five B2B leads never actually turn into sales. Why exactly is that?