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Advanced SEO for content, blogs, and articles.

On-Page SEO Part 2: Optimizing Each Piece of Content for Search

Posted by Jess November 18, 2014

In our last article, we discussed all of the major components of on-site search optimization, starting with behind-the-scenes meta data and moving into each part of the visible page content (headers, text, and images).

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On-page SEO ranking factors and optimization

On-Site Search Engine Optimization: The First Steps In Optimizing A Site

Posted by Jess November 18, 2014

Google considers thousands of factors when deciding where to rank a website for various search terms. Even the best SEOs don’t know every single ranking factor, and to make things even more interesting, Google is constantly changing and reevaluating in order to improve its algorithm.

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How to spend your marketing budget

Part 2: You Have a Marketing Budget - Now What?

Posted by Jess November 18, 2014

Setting a marketing budget for your business is only the first step toward success. Once you’ve determined how much you can afford to spend, you need to decide how much of your budget to devote to various marketing opportunities.

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SEO firm ranking factor used for optimization

Understanding Important Search Ranking Factors

Posted by Jess November 6, 2014

Every year, our favorite SEO research tool, Moz.com, surveys hundreds of search engine optimization professionals to get a sense of how they're handling Google's algorithm updates. While the survey isn't collecting factual data on what works and what doesn't, it's a good way to see what reputable SEOs are doing (and avoiding). 

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Setting a marketing budget for your business or company.

Setting the RIGHT Marketing Budget for Your Business

Posted by Jess November 4, 2014

There’s an old adage that says, “You have to spend money to make money.” While that’s certainly true, even the most successful businesses have to be careful just how much they spend in their quest to turn a profit.

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Retarketing ads are creepy but they drive conversions.

When Creepy Converts: A Halloween Story About Retargeting Ads

Posted by Jess October 30, 2014

You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind you a few seconds later. You turn right. There they are again. Eventually, you start to feel like you’re being followed.

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Timeline for building and launching a great custom website

Building Great Websites from Scratch: A Timeline

Posted by Jess October 25, 2014

Building your brand's presence on the web is a huge undertaking, and our clients often wonder what to expect when they begin the journey. There are many steps between confirming your logo and launching your site, but here at ImageWorks, we have things down to a science!

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Video for social media marketing purposes

The Social Video Starter Guide

Posted by Jess October 21, 2014

Guest post and infographic contributed by Ivan Serrano.

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SEO Penguin and Panda Updates

5 Signs Your Marketing Needs an Upgrade

Posted by Jess October 14, 2014

Chuck Palaniuk wasn’t talking about marketing when he wrote, “Never be boring,” but the adage certainly applies! Digital media is evolving at an exponential rate, and even the best marketers can’t afford to rest on their laurels for too long before launching something fresh.

Below we offer up five signs that your marketing is ready for an upgrade.

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Ello social network

Hello, Ello! There's a New Social Network In Town

Posted by Jess October 10, 2014

Ello.co made a splash when it launched in beta last week, describing itself as the only social network dedicated to “beauty, simplicity and transparency.” The site promises an ad-free user experience and minimal, anonymous data collection via Google Analytics.

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