ImageWorks is proud to introduce TalkNats.com, a top-notch Washington Nationals Fan blog maintained by a devoted group of super fans here in the DC Metro area. A few months ago, ImageWorks was given the opportunity to help with the blog's branding and marketing efforts, and we just love having a good excuse to "talk Nats" at the office!
Businesses face many challenges, and most of them are related to their core business offerings … and rightly so. However, no matter how great your product or service is, the fact remains that those who “have a need to know” need to be aware of what you offer.
Over the past few months, we’ve been testing out SharpSpring, a marketing automation software designed as a powerful solution for small businesses. We’re excited to be offering SharpSpring to our clients, giving them the opportunity to manage and collect sales leads, contacts, email marketing efforts, and other tools to grow their businesses.
As long as we've had search engines, we've had SEOs trying to game the results. For search engine optimizers who have been in the business for a long time, it can be hard to let go of the old techniques in favor of the new ones. Even marketers who know "just enough to be dangerous" are at risk of abusing tactics that Google now punishes or ignores.
Every two years, those of us working in SEO await the results of Moz's detailed survey into Google's Ranking Factors. It's a chance for us to see what other professionals think about strategies, techniques, and best practices to follow for the months ahead.
Designing for an audience that may only look “above the fold” is a long-standing practice that goes back as far as newspapers do, but how much it matters in today’s world of scroll wheels and touchpads is the subject of much debate.