Marketing b2c is very different from b2b, so the focus of this article is solely on b2b (and somewhat b2g) customers. We will publish a b2c list early in 2015. It is also important note that in order for any marketing to work properly, you need solid branding and very good WUX (web user experience). All the marketing in the world won’t help a bad user experience.
In a series of events that culminated in Sony’s cancellation of the highly anticipated Christmas release of “The Interview,” data was breeched, terroristic threats were made, and theaters quickly backed down from their plans to release the film as scheduled next week.
The job market is competitive, and that's not going to change. In order to attract and retain the best employees, businesses not only have to offer great benefits and provide a great place to work – they also have to know how to market themselves as employers.
Google considers thousands of factors when deciding where to rank a website for various search terms. Even the best SEOs don’t know every single ranking factor, and to make things even more interesting, Google is constantly changing and reevaluating in order to improve its algorithm.
Setting a marketing budget for your business is only the first step toward success. Once you’ve determined how much you can afford to spend, you need to decide how much of your budget to devote to various marketing opportunities.
Every year, our favorite SEO research tool, Moz.com, surveys hundreds of search engine optimization professionals to get a sense of how they're handling Google's algorithm updates. While the survey isn't collecting factual data on what works and what doesn't, it's a good way to see what reputable SEOs are doing (and avoiding).
There’s an old adage that says, “You have to spend money to make money.” While that’s certainly true, even the most successful businesses have to be careful just how much they spend in their quest to turn a profit.