Branding is a double-sided coin. When you see a good brand, you know it. When you see a bad one, you know it. The constitution of a brand – the stuff that really gives it zest – is tough to pinpoint unless you have years of experience and a nose for the business.
The answer to this question depends on a lot of factors: technology, online strategy, changes in your services—just to name a few. And when making technology decisions, it never hurts to ask, “What’s everyone else doing?” Not that you should strive to be imitative—far from it—but trends can reveal a lot about how (and when) to put you’re your best digital foot forward.
The start of a new year can be a fun time to reflect on the past and plan for the future. In 2013, we had the pleasure of welcoming some interesting new clients to our firm, and we continued our efforts to cultivate the best creative design and marketing talent in Northern VA. Now, as we prepare to welcome a new year, we look forward to the excitement and challenges it will b
When you hire a custom web design firm, you need to know that you’re working with someone who can provide you with the best User Experience (UX) design, strategic marketing plans, quality content … and a partridge in a pear tree. To help you choose the right agency, we’ve put together this helpful holiday list of everything your full-service web
A number of popular companies offer hopeful bloggers and online entrepreneurs the opportunity to design their own websites. They promise that it’s so easy even a monkey could do it, and people rush to sign up. The cost of professional web design is steep – we aren’t going to lie to you – and many start-ups are looking to save money wherever they can.
ImageWorks is under construction. No, not our website (that's always evolving!) but the actual office space here in Northern Virginia (Chantilly, to be exact) where we produce custom websites and market great businesses and organizations.