When you began cultivating your brand’s online presence, you were probably like most businesses starting out – on a marketing budget with no wiggle room. But, as your business grows, you've seen the value (and conversions) that come with having a website.
If you’ve heard that email marketing is dead – think again! It’s alive and thriving, and still one of the most effective ways to reach customers and gain conversions. But, it’s really all in how you use it to get the best ROI.
Question: How are Rubik's Cubes similar to social media marketing?
The Content Strategist says it's "because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep track of, and a shift on one network could impact how you approach others."
"SEO is Dead." This has been stated over and over again since the search engines started. Every year there is a claim that SEO is dead - that some Google algorithm change has killed it and that there is something new that is going to take it's place....
But if there are search engines then there will always be search engine optimization. There are no signs of search engine optimization slowing down, and in fact it seems to be bigger now more than ever and is a critical part to your online success
Sure, we all love referrals – and why not? Warm leads, bundled up tightly with the endorsements of trusted sources, have the highest chance of conversion. Referrals are also a sign that you’re doing something right; after all, someone took the time and effort to refer a customer to you, which means that somebody was genuinely impressed with you and your work. But let’s face it: Word of mouth, referral, organic growth … these channels all hit a brick wall eventually.