Your Company Name And Tagline Form the Foundation of Your Brand Identity.

Is your brand on solid ground?

Guess what? You can control how prospects perceive you! Your brand name and tagline work together to help a prospect decide if your company is worth learning more about. For example, your prospects might wonder:

  1. What type of company is this anyway?
  2. Is it likely that they offer something that I need or want?
  3. Is this a company I can trust?
  4. Can I picture myself doing business with this company?

What’s in an effective name and tagline?

A successful name and tagline balance each other out. For example, you might have a very straightforward, descriptive name, such as Smith, Jones, Johnson Law Firm. Great! We know you’re a law firm with three partners! But what makes you different from any other law firm? A company like this one needs a creative tagline that defines what makes it unique.

On the other hand, your company name might be so abstract that it provides no clue as to what you do! Let’s say, for example, that your company’s name is Quest Solutions. You likely need a tagline that clearly describes what type of solutions you offer.

Nowhere is naming and tagline development more important than on the web! When a prospect visits your site, you have about 7 seconds to wow them. Within the first half of the first second, you’ve got to make it clear that they’ve come to the right place. An effective name and tagline can provide that immediate connection.

Furthermore, it is crucial to consider your URL when naming an online business. If your company name or tagline describes what you do and you can use one or the other as your URL, you give your chances of being found online a huge boost! Lots of details here, but trust us on this one!

So how do we help you select the right business name and tagline?

We begin with a discovery process that gives us insight into your business, customers, and unique value proposition. During this process, we consider how your customers find you and the types of words or phrases they may use to describe what you do. Once we identify these keywords, we strive to creatively work these phrases into a name and URL that will help your customers to find you more easily.

As soon as we gain a clear vision of your business, we begin our brainstorming process. Our team mulls over your company’s name as we drive our cars, lock ourselves in the ImageWorks conference room, or exercise at the gym. Eventually, we’ll draft a list of our name ideas and then narrow it down to our 10-20 favorites. At this point, you’ll get the chance to review our suggestions. Together, we’ll refine and revise until we come up with a name that you love!

Once a brand name is established, we transition to focusing on a tagline. Most likely, we’ll already have some taglines in mind since our name brainstorming takes this step into consideration as well. If you already have a name, no worries! We can still create a great tagline to go with it. Like the naming process, our tagline creation system includes discovery, brainstorming, presentation, refinement, and approval.

Let’s build a great foundation for your brand by creating a strong name and tagline. Here’s where you can get started!

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

Northern Virginia
(703) 378 0000

Satellite

Washington D.C.
(202) 803 7980
Richmond, VA
(804) 835 6788

Email Sign Up

Get our newsletter with design & marketing tips.

News, Updates & Offers

Subscribe to our newsletter for the latest online marketing trends, lead generation tips and special offers!

Discuss Your Project with Us Today!

GET A FREE WEBSITE HEALTH CHECK!

Overwhelmed? We can help.

Discuss our services and how they can help your business look awesome and attract more customers!

Call us now at 800 308 8573 or

Close

Most businesses should establish an intelligent budget for advertising their products and services. After all, you need to get in front of new potential customers! The range depends on your industry, but usually amounts to 3%-10% of gross sales. We work with you to establish a budget you feel comfortable with, and then help you pick the best places to promote your business.

ONLINE MARKETING STARTER PLAN

This plan gives your all the “must dos” to set up a proper digital footprint and basic on-page SEO in one low-cost monthly plan.

Details:
  • Ongoing SEO On page management and continued optimization for up to 10 keywords
  • Moz Pro & Moz Local SEO tool set up, citation and on-page/off-page SEO management
  • Google My Business & Webmaster tools Setup/ Optimization
  • Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
  • Google Analytics set up with goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights
  • Crazy Eggs heat mapping of your home page
  • Email Marketing - One monthly newsletter, designed, written and deployed based on provided direction
  • Access to ImageWorks Insights - our marketing and usability software that measures your success

$500 Set up and $750 per month

HIGHLY RECOMMENDED

ONLINE MARKETING PRO PLAN

All the tactics businesses need for effective online marketing, including SEO, content marketing , online advertising, Social Media, e-mail marketing and more.

Details:
  • Ongoing SEO On page management and continued optimization for up to 25 keywords
  • Moz Pro & Moz Local SEO tool set up, citation and on-page/off-page SEO management
  • Google My Business & Webmaster tools Setup/ Optimization
  • Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
  • Google Analytics set up with goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights
  • Google AdWords & Facebook Ad Manager set up and management.
  • Crazy Eggs heat mapping of your home page plus 5 other pages.
  • Content Marketing - A blend of blog articles, shared content from industry, up to 2 infographics, re-purpose site content and links, 2 paid press releases (12 content pieces, one per month)
  • Social Marketing - A blend of sharing site content and industry content on social channels: Twitter, LinkedIn and Facebook Business (10 per month)
  • Email Marketing - One monthly newsletter, designed, written and deployed based on provided direction
  • Access to ImageWorks Insights - our marketing and usability software that measures your success

$1,000 Set up and $1,900 per month

 
STARTER PLAN This plan gives your all the “must dos” to set up a proper digital footprint and basic on-page SEO in one low-cost monthly plan. Here are the details:
PRO PLAN All the tactics businesses need for effective online marketing, including SEO, content marketing , online advertising, Social Media, e-mail marketing and more.
Ongoing SEO On page management and continued optimization for up to 25 keywords
10 Keywords
25 Keywords
Moz Pro & Moz Local SEO tool set up, citation and on-page/off-page SEO management
Google My Business & Webmaster tools Setup/ Optimization
Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
Google Analytics set up with goals and synchronized with Insights so you can view your success.
LIVE reporting with our custom-built marketing platform ImageWorks Insights
Google AdWords & Facebook Ad Manager set up and management.
 
Crazy Eggs heat mapping of your home page plus 5 other pages.
Home page only
Content Marketing - A blend of blog articles, shared content from industry, up to 2 infographics, re-purpose site content and links, 2 paid press releases
 
12 content pieces, one per month
Social Marketing - A blend of sharing site content and industry content on social channels: Twitter, LinkedIn and Facebook Business
 
10 per month
Email Marketing - One monthly newsletter, designed, written and deployed based on provided direction
Access to ImageWorks Insights - our marketing and usability software that measures your success
Lead ID - Add visitor ID and visit history to any package.
$125 per month
$125 per month
 

$500 Set up
Plus monthly cost

 

Request Pricing

$1,000 Set up
Plus monthly cost

 

Request Pricing

*All plans can be modified for your exact requirements. Just ask and we will create a custom plan.

Wait, there's more!

Our all new OfferRhino plan offers retail & B2C business and easy way to attract customers, leverage social media, increase sales and loyalty. Click here to visit the OfferRhino home page.

Please visit our content marketing page for details as there is a LOT to tell!

Please visit our email marketing page to see the various plans, most of which can be highly customized for your organization.