What should a good logo accomplish? First, it helps you get noticed and become memorable. Next, it works with your tagline to define your niche market and/or your competitive edge.
An effective logo should evolve to reflect current technology, style, and consumer preferences. Consider Apple, McDonalds, and AT&T. Each of these companies has updated its logo’s look and feel numerous times. As a result, these companies consistently reflect a modern sensibility.
There are various types of logos your company may need. Variants like having custom illustrated artwork or “logo marks” take a lot more time than a text logo, see below:
Guess what? You can control how prospects perceive you! Your brand name and tagline work together to help a prospect decide if your company is worth learning more about. For example, your prospects might wonder:
A successful name and tagline balance each other out. For example, you might have a very straightforward, descriptive name, such as Smith, Jones, Johnson Law Firm. Great! We know you’re a law firm with three partners. But what makes you different from any other law firm? A company like this one needs a creative tagline that defines what makes it unique.
On the other hand, your company name might be so abstract that it provides no clue as to what you do. Let’s say, for example, that your company’s name is Quest Solutions. You likely need a tagline that clearly describes what type of solutions you offer.
We begin with a discovery process that gives us insight into your business, customers, and unique value proposition. During this process, we consider how your customers find you and the types of words or phrases they may use to describe what you do. Once we identify these keywords, we strive to creatively work these phrases into a name and URL that will help your customers find you more easily.
Once a brand name is established, we transition to focusing on a tagline. Most likely, we’ll already have some taglines in mind since our name brainstorming takes this step into consideration as well. If you already have a name, no worries! We can still create a great tagline to go with it. Like the naming process, our tagline creation system includes discovery, brainstorming, presentation, refinement, and approval.
Mass-produced online logo design companies simply cannot produce the same high quality results that you’ll find at ImageWorks. With these “logo sweat shops,” you can expect limited contact, restricted results, automated “support,” outsourced designers, and hidden fees. You will play art director, brand strategist, designer, marketer, and the customer all in one. In the end, these companies will take your money and leave you disappointed. If you are serious about your company, a cheap logo won’t help your brand image.
Let’s build a great foundation for your brand! Here’s where you can get started!