Content Marketing
The Types of Content We Create:
- Custom-written blog articles focused on trending content, with embedded call-to-actions (CTAs) and SEO keywords (research and revisions are included). These articles take time, require the right niched writer, and are based on mutually-approved topics. For highly technical companies, like biomedical research organizations or software providers, see note below.
- Wordsmithing and conversion optimization from provided content. For companies with technical or complex offerings where the content is better developed in-house by industry authorities, we can optimize your content for readability, conversion tactics, SEO, and layout, then add imagery and promote! As an alternative, we also interview a designated “expert source” at your company and then write the article with that first-hand insight.
- Finding and sharing third-party content with an intro and/or unique perspective. This is the best way to share new content. It is recommended that at least 50-70% of your content is from outside sources. We know you’re pretty great, but social media is like a cocktail party conversation: a little variety is good.
- Choose or design imagery to match provided content, format and publish as instructed. (Good for companies that have in-house writers)
- Both company and industry news. Give us the basics and we'll spruce it up and release it!
- Announcements and reviews for new products and services.
- Re-purpose or newly promote existing site content to keep key services in front of your audience.
- Interview of employee or key partners, vendors, and stakeholders.
- *Infographics and slide shows are a viral, enticing bit of shared media (slide shows are 10 or less slides).
- *Paid press releases with AP visibility and SEO promotion via PRWebb.
- *Videos – Ah, the almighty video. Creating and cleverly distributing 1-4 videos per year is a winning idea.
*Premium content.
Frequency & Cost
Once a month just isn’t enough to be remembered. It takes 4-5 contacts to even get a passing glance! For this reason, our plans are based on total yearly distribution, 12-48 touches a year. Once you have chosen your frequency and the types of content that are best for your business growth, we create a custom plan that shares your messages with the world! Some content types (denoted as 'premium' above) are more expensive than others, so a solid blend is a great idea. Below we have created a mix of our most commonly requested services:
Sample Content Plan with 30 Touches
- 2 Infographics
- 4 Priority paid press releases (PRWebb)
- 6 Original or optimized content pieces from provided drafts
- 4 Company news pieces (quarterly summary of notable news)
- 10 Shared content pieces from industry content sources
- 4 Articles re-purposing a subpage and getting it back in front of targets
The costs for a similar plan would range from $800-$1,100 per month. The value to your brand image and the viral reach potential is unlimited!
How We Publish Your Content:
- Blog & Ping – Ping notifies influencers of new blog content. We also can handle posting all your content for you on your website's blog.
- Press Releases – These are released via PR Webb and copied to your blog and social channels.
- Infographics and Slide Shows – This interactive media is released on your blog, as well as our network of promotional channels, including LinkedIn and SlideShare.
- Email – Reach your email list (customers, people who have expressed interest in your business, etc.) with an intelligent and captivating emailer design that is coded and tested for your email distribution platform. Free push if using MailChimp, as well.
- Social Media Marketing – Have all your content shared socially on your chosen social channels (up to 3) by our team of experts. We will write “teaser text” and link your content with engaging graphics.
It all starts with a plan!
Click below to discuss content marketing with us. We can help you decide which plan is best for your company’s growth.
PARTNERS & AWARDS
DC Metro Area (Headquarters)
3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151
Northern Virginia
(703) 378 0000Satellite
Washington D.C.
(202) 803 7980Richmond, VA
(804) 835 6788Email Sign Up
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Most businesses should establish an intelligent budget for advertising their products and services. After all, you need to get in front of new potential customers! The range depends on your industry, but usually amounts to 3%-10% of gross sales. We work with you to establish a budget you feel comfortable with, and then help you pick the best places to promote your business.
ONLINE MARKETING STARTER PLAN
This plan gives your all the “must dos” to set up a proper digital footprint and basic on-page SEO in one low-cost monthly plan.
Details:
- Ongoing SEO On page management and continued optimization for up to 10 keywords
- Moz Pro & Moz Local SEO tool set up, citation and on-page/off-page SEO management
- Google My Business & Webmaster tools Setup/ Optimization
- Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
- Google Analytics set up with goals and synchronized with Insights so you can view your success.
- LIVE reporting with our custom-built marketing platform ImageWorks Insights
- Crazy Eggs heat mapping of your home page
- Email Marketing - One monthly newsletter, designed, written and deployed based on provided direction
- Access to ImageWorks Insights - our marketing and usability software that measures your success
$500 Set up and $750 per month
HIGHLY RECOMMENDED
ONLINE MARKETING PRO PLAN
All the tactics businesses need for effective online marketing, including SEO, content marketing , online advertising, Social Media, e-mail marketing and more.
Details:
- Ongoing SEO On page management and continued optimization for up to 25 keywords
- Moz Pro & Moz Local SEO tool set up, citation and on-page/off-page SEO management
- Google My Business & Webmaster tools Setup/ Optimization
- Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
- Google Analytics set up with goals and synchronized with Insights so you can view your success.
- LIVE reporting with our custom-built marketing platform ImageWorks Insights
- Google AdWords & Facebook Ad Manager set up and management.
- Crazy Eggs heat mapping of your home page plus 5 other pages.
- Content Marketing - A blend of blog articles, shared content from industry, up to 2 infographics, re-purpose site content and links, 2 paid press releases (12 content pieces, one per month)
- Social Marketing - A blend of sharing site content and industry content on social channels: Twitter, LinkedIn and Facebook Business (10 per month)
- Email Marketing - One monthly newsletter, designed, written and deployed based on provided direction
- Access to ImageWorks Insights - our marketing and usability software that measures your success
$1,000 Set up and $1,900 per month
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STARTER PLAN This plan gives your all the “must dos” to set up a proper digital footprint and basic on-page SEO in one low-cost monthly plan. Here are the details:
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PRO PLAN All the tactics businesses need for effective online marketing, including SEO, content marketing , online advertising, Social Media, e-mail marketing and more.
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Ongoing SEO On page management and continued optimization for up to 25 keywords
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10 Keywords
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25 Keywords
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Moz Pro & Moz Local SEO tool set up, citation and on-page/off-page SEO management
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Google My Business & Webmaster tools Setup/ Optimization
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Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
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Google Analytics set up with goals and synchronized with Insights so you can view your success.
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LIVE reporting with our custom-built marketing platform ImageWorks Insights
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Google AdWords & Facebook Ad Manager set up and management.
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Crazy Eggs heat mapping of your home page plus 5 other pages.
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Home page only
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Content Marketing - A blend of blog articles, shared content from industry, up to 2 infographics, re-purpose site content and links, 2 paid press releases
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12 content pieces, one per month
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Social Marketing - A blend of sharing site content and industry content on social channels: Twitter, LinkedIn and Facebook Business
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10 per month
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Email Marketing - One monthly newsletter, designed, written and deployed based on provided direction
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Access to ImageWorks Insights - our marketing and usability software that measures your success
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Lead ID - Add visitor ID and visit history to any package.
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$125 per month
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$125 per month
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$500 Set up |
$1,000 Set up |
*All plans can be modified for your exact requirements. Just ask and we will create a custom plan.
Wait, there's more!
Our all new OfferRhino plan offers retail & B2C business and easy way to attract customers, leverage social media, increase sales and loyalty. Click here to visit the OfferRhino home page.
Please visit our content marketing page for details as there is a LOT to tell!
Please visit our email marketing page to see the various plans, most of which can be highly customized for your organization.