Content Marketing

Content Creation and Content Marketing Plans

Your customers expect it. Google demands it. That’s right, we’re talking about authentic, timely content that positions you as a thought leader within your industry and puts you in front of both customers and prospects. Content marketing is the number one tactic for growth on the web.

The Types of Content We Create:

  • Custom-written blog articles focused on trending content, with embedded call-to-actions (CTAs) and SEO keywords (research and revisions are included). These articles take time, require the right niched writer, and are based on mutually-approved topics. For highly technical companies, like biomedical research organizations or software providers, see note below.
  • Wordsmithing and conversion optimization from provided content. For companies with technical or complex offerings where the content is better developed in-house by industry authorities, we can optimize your content for readability, conversion tactics, SEO, and layout, then add imagery and promote! As an alternative, we also interview a designated “expert source” at your company and then write the article with that first-hand insight.
  • Finding and sharing third-party content with an intro and/or unique perspective. This is the best way to share new content. It is recommended that at least 50-70% of your content is from outside sources. We know you’re pretty great, but social media is like a cocktail party conversation: a little variety is good.
  • Choose or design imagery to match provided content, format  and publish as instructed. (Good for companies that have in-house writers)
  • Both company and industry news. Give us the basics and we'll spruce it up and release it!
  • Announcements and reviews for new products and services.
  • Re-purpose or newly promote existing site content to keep key services in front of your audience.
  • Interview of employee or key partners, vendors, and stakeholders.
  • *Infographics and slide shows are a viral, enticing bit of shared media (slide shows are 10 or less slides).
  • *Paid press releases with AP visibility and SEO promotion via PRWebb.
  • *Videos – Ah, the almighty video. Creating and cleverly distributing 1-4 videos per year is a winning idea.

*Premium content.

Frequency & Cost

Once a month just isn’t enough to be remembered. It takes 4-5 contacts to even get a passing glance! For this reason, our plans are based on total yearly distribution, 12-48 touches a year. Once you have chosen your frequency and the types of content that are best for your business growth, we create a custom plan that shares your messages with the world! Some content types (denoted as 'premium' above) are more expensive than others, so a solid blend is a great idea. Below we have created a mix of our most commonly requested services:

Sample Content Plan with 30 Touches

  • 2 Infographics
  • 4 Priority paid press releases (PRWebb)
  • 6 Original or optimized content pieces from provided drafts
  • 4 Company news pieces (quarterly summary of notable news)
  • 10 Shared content pieces from industry content sources
  • 4 Articles re-purposing a subpage and getting it back in front of targets

Costs for a similar plan would range from $800-$1,100 per month. The value to your brand image and the viral reach potential is unlimited.!

How We Publish Your Content:

  • Blog & Ping – Ping notifies influencers of new blog content. We also can handle posting all your content for you on your website's blog.
  • Press Releases – These are released via PR Webb and copied to your blog and social channels.
  • Infographics and Slide Shows – This interactive media is released on your blog, as well as our network of promotional channels, including LinkedIn and SlideShare.
  • Email – Reach your email list (customers, people who have expressed interest in your business, etc.) with an intelligent and captivating emailer design that is coded and tested for your email distribution platform. Free push if using MailChimp, as well.
  • Social Media Marketing – Have all your content shared socially on your chosen social channels (up to 3) by our team of experts. We will write “teaser text” and link your content with engaging graphics.

It all starts with a plan!

Click below to discuss content marketing with us. We can help you decide which plan is best for your company’s growth.

TELL US ABOUT YOUR PROJECT

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

Northern Virginia
(703) 378 0000

Satellite

Washington D.C.
(202) 803 7980
Richmond, VA
(804) 835 6788

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Website Design & Web Maintenance Plans:

As a full-service agency, much of our creative work is performed via custom quotes that are based on the discussions we have with clients and their unique project requirements. However, we also offer affordable plans for both web and marketing services that offer quick turnaround and some nice costs savings.

CUSTOMIZABLE WEB TEMPLATES

An affordable option for smaller business and lean startups. We help you choose a well-built/reliable theme or use our inhouse built Drupal theme, and then customize the design and code it for you.

Details:
  • Online or in-office discovery & strategy meeting.
  • Goal Setting and setup up in Google Analytics.
  • Content optimization for home page.
  • 25 hours of custom design & coding. Add more as needed at any time.
  • Robust managed cloud hosting.
  • Monthly security updates & up to 12 hours per year for website maintenance and UX & design enhancements. Keeps your site fresh and relevant.

$3,500 Plus $150 per month

HIGHLY RECOMMENDED

WEBSITE REFRESH & SITE OVERHAUL

When we refresh or overhaul your existing website, we strategically organize your content and imagery so that customers respond more favorably – because happy customers are paying customers!

Details:
  • Review and audit your existing site
  • Discovery, navigation planning, goal setting, and Google Analytics setup.
  • Optimize homepage messaging
  • 20 hours of design and coding to enhance the website graphics and user experience on the homepage and other key landing pages and forms (additional time may be added as needed)

$4,000 Add hosting and maintenance if you prefer for us to host, provide security updates, and improve the web experience over the course of a year.

WEB EVOLUTION & MAINTENANCE

Never worry about updates, fixes or redesigns again. One low monthly price starting from $550 per month for small sites.

Details:
  • Never pay to build a new website again. We update your site for you constantly and include a yearly overhaul of the framework and design.
  • We will make any design & content changes you want us to throughout the year.
  • We point out opportunities to enhance usability based on continually monitoring how users interact and changes in trends and technology. Your site evolves.
  • Fix bugs, update, security updates.
  • New home and major design elements each year. A new look for the new year!

$550/mo Starting fee per month for smaller sites.

Still haven't found what you're looking for?

CUSTOM DESIGNED AND CODED CMS WEBSITES

Custom sites must all be built through our full discovery and design process, and don’t fit into a “plan” Contact us here to discuss a custom-built site in a CMS or Commerce product.

Starting from around $8,500

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Marketing Plans:

Most businesses should establish an intelligent budget for advertising their products and services. After all, you need to get in front of new potential customers! The range depends on your industry, but usually amounts to 3%-10% of gross sales. We work with you to establish a budget you feel comfortable with, and then help you pick the best places to promote your business.

ONLINE MARKETING STARTER PLAN

This plan mixes “must have” marketing services into one low cost monthly plan.

Details:
  • Organic SEO On-page Set Up for up to 10 Keywords.
  • Moz Local (SEO tool) Setup, Citation and SEO management
  • GoogleMyBusines Setup/Optimization
  • Webmaster tools (GSC) Set up and management
  • Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
  • Google Analytics set up with Goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights

$500 Set up and $500 per month

HIGHLY RECOMMENDED

ONLINE MARKETING PRO PLAN

Includes more than 2x the keywords, advanced SEO tools, heat maps, and Google AdWords management.

Details:
  • Ongoing Organic SEO Optimization for up to 25 Keywords
  • Moz Local (SEO tool) Setup, Citation and SEO management
  • Moz Pro SEO tool set up and management (advanced on page/offpage SEO)
  • GoogleMyBusiness Setup/Optimization
  • Crazy Eggs Heat Mapping of your home page. Consulting
  • Webmaster tools (GSC) Set up and management
  • Google AdWords Set up, Design & Management for up to 4 campaigns. (+15% Ad spend)
  • Facebook Ad Manager Set up and Management.
  • Google Analytics set up with Goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights

ONLINE MARKETING ELITE PLAN

Best of the best. Adds more keywords, link building, SEO articles, social media posting and more!

Details:
  • Ongoing Organic SEO Optimization for up to 35 Keywords
  • Link Building through OSE and niche directories.
  • 2 SEO articles per month posted to our business blog.
  • Social Media Plan - 2-3 Weekly updates and sharing of internal and external content.
  • Moz Local (SEO tool) Setup, Citation and SEO management
  • Moz Pro SEO tool set up and management (advanced on page/offpage SEO)
  • GoogleMyBusines Setup/Optimization
  • Crazy Eggs Heat Mapping of your home page plus 5 other pages. Consulting
  • Webmaster tools (GSC) Set up and management
  • Google AdWords Set up, Design & Management for up to 6 campaigns. (+15% Ad spend)
  • Facebook Ad Manager Set up and Management.
  • Google Analytics set up with Goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights
 
STARTER PLAN
PRO PLAN
ELITE PLAN
HIGHLY RECOMMENDED
Ongoing SEO for up to 35 keywords
10 Keywords
25 Keywords
35 Keywords
Moz Local SEO tool set up, citation and SEO management
Moz Pro SEO tool set up and management (advanced on page/offpage SEO)
Google My Business Setup/ Optimization
Webmaster tools (GSC) Set up and management
Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
Google Analytics set up with goals and synchronized with Insights so you can view your success.
LIVE reporting with our custom-built marketing platform ImageWorks Insights
Google AdWords set up, design & management for up to 6 campaigns (+15% Ad spend)
 
4 Campaigns
6 Campaigns
Crazy Eggs heat mapping of your home page plus 5 other pages.
 
Facebook Ad Manager set up and management.
 
Link Building through OSE and niche directories
 
 
2 SEO articles per month posted to your business blog
 
 
 

$500 Set up
$650 per month

(Plus 15% ad spend if enabled)

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Wait, there's more!

Our all new OfferRhino plan offers retail & B2C business and easy way to attract customers, leverage social media, increase sales and loyalty. Click here to visit the OfferRhino home page.

Please visit our content marketing page for details as there is a LOT to tell!

Please visit our email marketing page to see the various plans, most of which can be highly customized for your organization.