Marketing and strategy go hand in hand, and our brand strategy, web design and marketing solutions always start with discovery, research, listening, brainstorming and collaboration. We realize we may not be experts in your industry…and that’s ok. In fact, you might be surprised to find how valuable our unbiased perspective will be!
It is important that we maintain an “outside looking in” perspective as we gather key information about your industry and business that enables us to lend our website marketing, brand strategy, and creative expertise to your project. That way, we can better consider your customer experience as we work toward creating both the website architecture and brand strategy that will drive your success.
Our online Business & Strategy Brief (see below) is filled out online and submitted (intake). Additional information is discussed and added during our meetings. We hold as many meetings as needed, at our office or via online meeting to assure we reach our marketing and strategy goals and objectives. Additionally, we are available and have the expertise to discuss advanced website marketing tactics and brand strategy for your organization, including launch and beta test plans, sales plans, advertising plans, online and social marketing plans, and more. Although we are eager to move forward and begin designing your new and improved website architecture, taking our time with the discovery process will better allow us to develop a site that works well with your overall brand strategy and website marketing goals.
Corporate Overview & Facts
Marketing & Advertising Strategy and Implementation(With purchase of any search or social plan)
In this phase we answer the following questions in order to lay out your website architecture in the most effective manner possible:
Once your new site is up and your image is rejuvenated with an inventive brand strategy, it's time to look at actual customer behavior on your site and make responsive changes to your content or website architecture so your site is constantly evolving and improving. There is no such thing as a perfectly built site (or brand). Your brand is a living, breathing...media that needs to adjust to market conditions, trends, behavior, etc. That's why we study website marketing metrics such as: which pages are converting well and which are not, which pages have a low time on page count, which pages have a high bounce rate, and other details in order to revise and improve upon your brand strategy. Our team meets with you online or at our offices to review your site performance, your website marketing and branding strategy and to suggest ways to enhance your brand image and customer experience.
Can you imagine building or designing a site without first determining all of this vital information? This is why so many websites fail to connect with their target audience and fail to convert visitors into customers. We believe that brand strategy and website marketing are two of the most important things we can do to help you succeed, and we won't rest until your website is an accurate reflection of your branding and marketing goals.
To see how our process and marketing and branding strategy can build your brand and return serious ROI get in touch here.