Landing Page Campaigns
Landing pages are quietly but quickly becoming the best conversion tool in marketing.
What is a landing page and why do you need one?
A landing page is exactly what it says it is – a page where a prospect or interested party lands when they visit your site. In other words, it’s a destination URL. Landing pages almost always include a lead capture/sign up form or an ecommerce back end.
Landing Page Marketing Plan
Step 1: Design and develop landing page template to work inside your CMS of choice.
CMSs like Drupal and WordPress have module for landing pages…these modules work sort of like a blog and allow you to create unlimited instances of new landing pages by simply adding new content and images as needed. Of course these images can be very simple, or you can have an entire page customized for a richer experience.
Step 2: Now it’s time to put it to work. We will think of the ideas and layout your landing pages for you!
Choose how many landing pages you want developed. 6-12 per year is good for low level touch business.
We will brainstorm with your team to come up with an offer, idea, insight, contest, sale, video, or anything else that we think will excite your customers and encourage them to engage with your brand.
We will then generate the content and create the design and layout of the new page within your existing template.
Then we get to the fun stuff – marketing and promoting the page!
If the content is newsworthy, we recommend publishing a press release! Writing a press release and distributing it through PRWeb costs $895.
Promote on your site with small ad if wanted.
We’ll promote your new landing page on your Facebook, LinkedIn, and Twitter profiles.
If applicable, we can create an ad for your Google AdWords campaign.
Your offer will get posted on your blog, and syndicated through our Blog promotion platform.
We’ll prepare an emailer to send out to your list of prospects and/or clients.
How much does it cost?
Plans are customized to each user pending the amount of pages and the customization. Call us at 800 308-8573 or request a quote here.