Boasting views of downtown DC and with most balconies showcasing such views, The View is an upscale retail and apartment complex in the heart of trendy Ballston, Virginia. The challenge was to create the brand form scratch that would appeal for to retail and residential housing. ImageWorks handled the naming, the branding, the web and all digital assets. Our work included:
- Logo design
- Brand design
- Web design
- Marketing Collateral
The project quickly hit their occupancy goal, and features some of the top retail in the area.