Website redesign, overhauls, and refreshes!

If your existing site has “good bones” and just needs updating, we can help you add more sizzle, strategy, and UX enhancements to make it shine. Like a facelift for your online presence! A website redesign within your current Content Management System (CMS) is often a great and affordable option for people on a budget or who want a quick fix to their website woes.

We Have Years Of Proven Website Redesign Results.

We’ve been researching this for decades. There are certain ways to strategically organize your site so that customers respond more favorably - what the industry calls “user experience (UX) optimization.”

Focus Areas

When redesigning your website, we look at these design & usability touchpoints

  • Menus and Navigation Size, categories, subcategories, what they suggest, and how they display and function might seem simple in a menu, but we find it’s often executed poorly. Polls have shown that most companies use incorrect labels that are a disconnect with user goals.
  • Hero Area A customer’s first impression of who you are, what you do, and why they should care usually happens when they first land on your homepage - an area we call the “hero.” You will need a strong and sensible call-to-action (CTA). The right message is critical to the user experience.
  • "Scan-able" Sections of the Homepage These should highlight key information, services, news, and (of course) good CTAs.
  • Vital Information ‍How is information such as phone numbers, email addresses, and CTAs are displayed? Are they engaging and clickable? Or boring and missable?
  • Are Subpages Easy to Navigate? Are CTAs located properly? Is there easy navigation to jump to other pages of interests? Are services cross-promoted?
  • Is the Contact Page Up to Usability Standards? ‍Is key data where it should be? Are your forms too long or too short? Are they connected to CRM and marketing automation tools?
  • Does the Site Use Carousels and Sliders? Many customers perceive these as distracting and spammy.
  • Is Your Site Fully Responsive? ‍Does it properly scale for notebooks, tablets, and smartphones? What information is shown and not shown? What is essential for conversions on mobile?
  • Usability standards. These change all the time and greatly affect both perception and conversions. We will get you up-to-date with the latest trends and guidelines.

Phew! That’s a lot. But each point may affect your company’s bottom line. When we tweak or overhaul your existing website, we explore these points and many more.

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Usability answers the question, “Can the user accomplish their goal?

~ Joyce Lee, Human Factors Design at Apple

Are you ready for us to analyze and refresh your website to the latest design and usability standards? Schedule a meeting below or call us at (703) 378 0000, to review your site and discuss pricing options!

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Talk to us about your project!

Happy creating! For an immediate response, call us now at (703) 782-8990.

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

(703) 378 0000

Satellite

1776 I St NW
Washington, DC 20006

(202) 803 7980

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