Website Redesign & Overhauls

Imagine you're cooking dinner. You may have all the right ingredients, but something just doesn’t taste quite right. Sometimes a sprinkle of pepper, a touch of saffron, or dash of hot sauce can make all the difference. That's a lot like a website redesign & refresh!

It's a whole lot cheaper than starting from scratch because many of the "ingredients" are already there. We simply use our years of web design and user experience optimization to recommend tweaks to your existing site design and content that will make your site taste – ahem, perform – better.

Proven Results

We’ve been researching this for decades. There are certain ways to strategically organize your site so that customers respond more favorably. And happy customers are paying customers! If we’re giving your site a redesign, we look at usability touch-points like:

  • Menus and Navigation.  Size, categories, subcategories, what they suggest, and how they display and function. Seems simple, but we find it’s often executed poorly.
  • Hero Area. The customer’s first impression of who you are, what you do, and why they should care.
  • “Scan-able” Sections of the Homepage. that highlight key information and calls-to-action.
  • Vital Information.  How is information such as phone numbers, email addresses, and calls-to-action (CTAs) are displayed?
  • Are Subpages Easy to Navigate? Are CTAs located properly? Is there easy navigation to jump to other pages of interests? Are services cross-promoted?
  • Is the Contact Page Up to Usability Standards? Is key data where it should be? Are your forms too long or too short?
  • Does the Site use Carousels and Sliders? Many customers perceive these as distracting and spammy.
  • Is Your Site Fully Responsive? Does it scale for notebooks, tablets, and smart phones properly? What information is shown and not shown? What is essential for conversions on mobile?

Phew! That’s a lot. But each point may affect your company’s bottom line. When we tweak or overhaul your existing website, we explore these points and many more. Hungry yet? Get in touch for a live review of your site and some free expert tips or fill out the form below!

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

(703) 378 0000


Washington D.C. (202) 803 7980

Richmond, VA (804) 835 6788

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