Logo Design, Identity & Brand Language

What should a good logo accomplish? First, it helps you get noticed and become memorable. Next, it works with your tagline to define your niche market and/or your competitive edge.

What kind of Logo do you need?

There are various types of logos your company may need. Variants like having custom illustrated artwork or “logo marks” take a lot more time than a text logo, see below:  

  • Text Logos – Choose from numerous font options and then work with us to customize the fonts with special graphic effects such as textures, gradients, weights, and shadows. Examples of effective text logos include FedEx, Deloitte, Repair.com, and Oracle. Text logos average around 7-10 hours to create.
  • Logo Modifications – Sometimes an outdated logo just needs a few tweaks and minor updates to bring it back to life. Initially, we allocate 10-15 hours to enhance your existing logo based on a thorough review of your brand identity. We will also make sure we maintain your brand image, so as not to confuse your customer base.
  • Logo Design with Custom Artwork To create an effective illustrated logo for your company, we begin with our discovery process in order to learn about your business’s identity. Once we have gone through this process, we will suggest a visual direction for your logo and then mock-up several logo concepts for you to peruse. We usually budget 20-30 hours, allowing us to deliver exceptional logos created with a plan and purpose.
  • Brand Heroes – A new trend that’s been around forever. Formally called company mascots, these creative and fun brand heroes separate you from your competition and create a memorable business image.

Corporate Identity

Once you have a solid logo it’s time to put together your full digital identity. Part of this is your normal business stationery consisting of business cards, envelopes, letterhead, memos, thank you cards, etc.

Brand & Graphic Standards Guide

Every brand needs a graphical standards guide to ensure consistency across media and assets. This ensures that your company’s image and personality are always on point and identifiable to your audience. We begin with the below deliverables, which may vary based on project needs and the particulars of your organization.

  • Delineating a brand and logo color palette, for web and print, broken into RGB, CMYK, Hex and Pantone equivalents as needed
  • Variating the logo for application on white and colored backgrounds, and in greyscale, and any approved derivations
  • Listing web and print typography styles, fonts, relative weights, margins, kerning, and leading
  • Defining header, bullet, numbered list, link, and quote styles

Brand language - make a statement.

Who are you as a company? What do you stand for and what drives you forward? These questions and more are typically answered by a set of language standards that tell the story of your brand. Together, they form your organizational ethos and goals – your brand’s DNA, if you will. Things like:

  1. Naming Would a rose by any other name smell as sweet? Yes, but a company with a poor brand name can have a very serious uphill climb when attracting customers. Your name should be undeniably you and not confused with any other company.

  2. Tag Lines A tagline complements your brand name and gives a customer some clue as to why they should trust you as a business or what makes your company unique. A successful name and tagline balance each other out.

  3. Vision Statements A vision statement clearly identifies itself, but it’s tricky to write a very good one. A good vision statement covers: who you are, what unique edge you may bring to the market, your qualifications, and how you fit into the real world.

  4. Mission Statements A good mission statement focuses on your organization’s purpose. It is also focused on the core beliefs of the organization and the services provided.

    PS: If your mission includes the word solution, we need to craft you a new one!

  5. Core Values If your organization stands for nothing, your customers will not fall in line. Creating a set of core values helps convey what makes you as a business unique, and why you should be chosen instead of your competitors.

Samples of Our Work

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Let’s build a great foundation for your brand!

Here’s where you can get started!

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

Northern Virginia
(703) 378 0000

Satellite

Washington D.C.
(202) 803 7980
Richmond, VA
(804) 835 6788

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Website Design & Web Maintenance Plans:

As a full-service agency, much of our creative work is performed via custom quotes that are based on the discussions we have with clients and their unique project requirements. However, we also offer affordable plans for both web and marketing services that offer quick turnaround and some nice costs savings.

CUSTOMIZABLE WEB TEMPLATES

An affordable option for smaller business and lean startups. We help you choose a well-built/reliable theme or use our inhouse built Drupal theme, and then customize the design and code it for you.

Details:
  • Online or in-office discovery & strategy meeting.
  • Goal Setting and setup up in Google Analytics.
  • Content optimization for home page.
  • 25 hours of custom design & coding. Add more as needed at any time.
  • Robust managed cloud hosting.
  • Monthly security updates & up to 12 hours per year for website maintenance and UX & design enhancements. Keeps your site fresh and relevant.

$3,500 Plus $150 per month

HIGHLY RECOMMENDED

WEBSITE REFRESH & SITE OVERHAUL

When we refresh or overhaul your existing website, we strategically organize your content and imagery so that customers respond more favorably – because happy customers are paying customers!

Details:
  • Review and audit your existing site
  • Discovery, navigation planning, goal setting, and Google Analytics setup.
  • Optimize homepage messaging
  • 20 hours of design and coding to enhance the website graphics and user experience on the homepage and other key landing pages and forms (additional time may be added as needed)

$4,000 Add hosting and maintenance if you prefer for us to host, provide security updates, and improve the web experience over the course of a year.

WEB EVOLUTION & MAINTENANCE

Never worry about updates, fixes or redesigns again. One low monthly price starting from $550 per month for small sites.

Details:
  • Never pay to build a new website again. We update your site for you constantly and include a yearly overhaul of the framework and design.
  • We will make any design & content changes you want us to throughout the year.
  • We point out opportunities to enhance usability based on continually monitoring how users interact and changes in trends and technology. Your site evolves.
  • Fix bugs, update, security updates.
  • New home and major design elements each year. A new look for the new year!

$550/mo Starting fee per month for smaller sites.

Still haven't found what you're looking for?

CUSTOM DESIGNED AND CODED CMS WEBSITES

Custom sites must all be built through our full discovery and design process, and don’t fit into a “plan” Contact us here to discuss a custom-built site in a CMS or Commerce product.

Starting from around $8,500

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Marketing Plans:

Most businesses should establish an intelligent budget for advertising their products and services. After all, you need to get in front of new potential customers! The range depends on your industry, but usually amounts to 3%-10% of gross sales. We work with you to establish a budget you feel comfortable with, and then help you pick the best places to promote your business.

ONLINE MARKETING STARTER PLAN

This plan mixes “must have” marketing services into one low cost monthly plan.

Details:
  • Organic SEO On-page Set Up for up to 10 Keywords.
  • Moz Local (SEO tool) Setup, Citation and SEO management
  • GoogleMyBusines Setup/Optimization
  • Webmaster tools (GSC) Set up and management
  • Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
  • Google Analytics set up with Goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights

$500 Set up and $500 per month

HIGHLY RECOMMENDED

ONLINE MARKETING PRO PLAN

Includes more than 2x the keywords, advanced SEO tools, heat maps, and Google AdWords management.

Details:
  • Ongoing Organic SEO Optimization for up to 25 Keywords
  • Moz Local (SEO tool) Setup, Citation and SEO management
  • Moz Pro SEO tool set up and management (advanced on page/offpage SEO)
  • GoogleMyBusiness Setup/Optimization
  • Crazy Eggs Heat Mapping of your home page. Consulting
  • Webmaster tools (GSC) Set up and management
  • Google AdWords Set up, Design & Management for up to 4 campaigns. (+15% Ad spend)
  • Facebook Ad Manager Set up and Management.
  • Google Analytics set up with Goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights

ONLINE MARKETING ELITE PLAN

Best of the best. Adds more keywords, link building, SEO articles, social media posting and more!

Details:
  • Ongoing Organic SEO Optimization for up to 35 Keywords
  • Link Building through OSE and niche directories.
  • 2 SEO articles per month posted to our business blog.
  • Social Media Plan - 2-3 Weekly updates and sharing of internal and external content.
  • Moz Local (SEO tool) Setup, Citation and SEO management
  • Moz Pro SEO tool set up and management (advanced on page/offpage SEO)
  • GoogleMyBusines Setup/Optimization
  • Crazy Eggs Heat Mapping of your home page plus 5 other pages. Consulting
  • Webmaster tools (GSC) Set up and management
  • Google AdWords Set up, Design & Management for up to 6 campaigns. (+15% Ad spend)
  • Facebook Ad Manager Set up and Management.
  • Google Analytics set up with Goals and synchronized with Insights so you can view your success.
  • LIVE reporting with our custom-built marketing platform ImageWorks Insights
 
STARTER PLAN
PRO PLAN
ELITE PLAN
HIGHLY RECOMMENDED
Ongoing SEO for up to 35 keywords
10 Keywords
25 Keywords
35 Keywords
Moz Local SEO tool set up, citation and SEO management
Moz Pro SEO tool set up and management (advanced on page/offpage SEO)
Google My Business Setup/ Optimization
Webmaster tools (GSC) Set up and management
Design & Manage Google Remarketing Ads. (Optional, but highly recommended!)
Google Analytics set up with goals and synchronized with Insights so you can view your success.
LIVE reporting with our custom-built marketing platform ImageWorks Insights
Google AdWords set up, design & management for up to 6 campaigns (+15% Ad spend)
 
4 Campaigns
6 Campaigns
Crazy Eggs heat mapping of your home page plus 5 other pages.
 
Facebook Ad Manager set up and management.
 
Link Building through OSE and niche directories
 
 
2 SEO articles per month posted to your business blog
 
 
 

$500 Set up
$650 per month

(Plus 15% ad spend if enabled)

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Wait, there's more!

Our all new OfferRhino plan offers retail & B2C business and easy way to attract customers, leverage social media, increase sales and loyalty. Click here to visit the OfferRhino home page.

Please visit our content marketing page for details as there is a LOT to tell!

Please visit our email marketing page to see the various plans, most of which can be highly customized for your organization.