A solid, yet simple plan lets everyone involved in the project, from your team to ours, know what is being designed, why it is being designed, and what it should accomplish. Too often this step is skipped by firms and contractors because they have little or no experience in what is really required to build or rejuvenate a brand.
At ImageWorks, our strategy process creates a memorable, goal-driven brand experience for your customers. We build strong brands, collaboratively bringing your industry insight together with our marketing savvy. From our position on the outside looking in, we get to know your goals, understand your customers, and propel your success.
An honest and straightforward assessment of your business provides the perfect foundation. Via our intake form and online/in person meeting, we ask you to share and discuss your:
Depending on complexity of the business and research meetings, required normal discovery takes between 20-50 hours. We have mini-discoveries for smaller projects and budgets (under 10 hours), with a much reduced scope.
See details under "Our Process".
Rejuvenating your image and building your website is just the beginning! Once your site is live, our team collects and analyzes the metrics that measure the success of your marketing campaign. To do this, we use the most powerful tool there is: Google Analytics. You could spend a lifetime studying the data, but we make it easy and distil it down to the essentials that show how your goals are being reached (or not) in an easy to understand custom report. This data is used to make updates and tweaks that evolve the user experience based on actual customer behavior and aligned with your conversion goals. Purchase one of our website maintenance and evolution plans to keep your site constantly up-to-date and ensure it is performing at its peak.
3859 Centerview Drive,
Chantilly, Virginia 20151