(800) 308-8573

Is video right for your business?

All businesses need a video and most often, the more videos the better. Videos get noticed more, viewed more, rank higher in search engines, and engage your clients far more than static content. If you agree you need a video, we just need to figure out which type of video is best for you.

Here are the types of video you may want to consider:

1.      Corporate Overview– Your first investment in video should explain, in under 2-3 minutes, what you business is all about and the benefits of your offerings. Quick, simple, intriguing, and linked to a call to action.

2.      Explainer Video – Similar and often the same as the above, these videos can be used to explain things like who you are, how a service benefits a consumer, how your products work, and more. Explainer videos are usually animated and should be around 2 minutes long. You don’t want to lose your audience’s attention!

3.      Slide Show Video – These are the cost leaders of videos. While most videos cost around $7k for professional quality and content, slide show videos can be done at a fraction of the cost. They get the same online benefit and search rank as other videos and rely more heavily on content than animation.

Some of the videos that we’ve created:

6 things you should know about making a video before engaging a vendor:

  • 1
    Your content is the most important part of your video. What you are saying and how it is presented will determine your video’s success. This is why we do all videos as storyboards first, with audio content and on-page content clearly defined. We are telling a story and it needs to be highly engaging.
  • 2
    Actual filming is often not required. Most marketing videos are made of facts, short stories, bullets, statistics, quotes, charts, graphics, images, and animations. For some types of videos, like real estate or interviews, filming is needed. This adds to the cost of video production.
  • 3
    Don’t hire a “Video Editor.” Videos are marketing tools. They take a team of talent to create a great end product, including copywriters, marketing gurus, graphic designers, animators, managers, and video editors. We make all this happen, and we make it affordable.
  • 4
    Videos rank high on search engines and increase your authority on the web. They should be a part of your ongoing marketing plan. Slideshow videos are excellent for this. Imagine the benefit to your customers if you took the time to have an awesome video made for each service or product you have.
  • 5
    Since YouTube is the world’s #2 search engine, your company definitely needs to use video content to gain visibility! In addition, Google is 50x more likely to display pages with videos on the first page of search results. Even better, statistics show that 21% of video viewers make a purchase afterwards.
  • 6
    Plan on spending $2-3k per minute for a well done video with animations or filming. Slide show videos are roughly half this cost.

 

The ImageWorks “Explainer Video” Package

Use for overviews, service, and product spotlights, or anything you can imagine. We combine compelling content, imagery, animations, video, voiceover, and sound to create visual media that will impress and educate your customers. Our services include:

  • Discovery and intake; we learn more about your goals and the content we will need to create.
  • Creating storyboards for 20 “scenes.” These storyboards include content and rough images to give you the basic idea of each scene. You can always add more scenes. We use 20 as a recommendation and to establish cost.
  • Writing content for your presentation based on the results of our discovery process.
  • Choosing and customizing images to match your preferences.
  • Hiring the voiceover artist of your choice. The customer pays the talent separately.
  • Spending up to 30 hours working on design elements, animation, and video editing. This varies depending on needs and likes, but this is sufficient time to do a high-quality video.
  • Testing your video in multiple browsers and formats.
  • Creating a YouTube channel and publishing your video on your site.

Get a Quote for your Video Project

The ImageWorks “Slide Show” Video Package

  • Discovery and intake; we learn more about your goals and the content we will need to create.
  • Optimizing content for your presentations based on the results of our discovery process (from provided content).
  • Choosing and customizing images to match your preferences.
  • 15 hours of design layout and video editing.
  • Testing your video in multiple browsers and formats.
  • Creating a YouTube channel and publishing your video on your site.

Get a Quote for your Video Project

 

See Also: HTML Website Animations, Content Marketing Services, and Social Media Packages.

Other Branding Services

Branding

is the art of defining who you are, while becoming likeable and trustable. It translates into brand assets and starts what we refer to as the “brand experience”.

We design, sell, and rent some of the best booths manufactured, together with full design and marketing services to support your next event.

Business strategy and user experience planning services

Everything begins with strategy – a solid foundation to drive your web, marketing and branding successes.

Professional copywriting services

Make your marketing compelling and encourage sales with strategic and insightful copy.

Custom logo design services

A company moves forward with a forward-thinking brand. Make your mark with a tailored marque.

Business stationery design, custom MS Word template design

Reinforce your brand across every platform, from business cards and envelopes to PowerPoint and Word templates.

PDF brochures and sales kits for your business

Whether you use online brochures, print brochures or both, this is a must have business tool!

Video production and presentation services

Nothing gets viewed more or ranks higher than videos and interactive presentations. Check out all our packages!

Infographic design and marketing

Infographic design uses sets of data that are displayed in a way that is “seen” rather than “read.” Nothing is better for online visibility.

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3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

Northern Virginia
(703) 968 6767
Washington D.C.
(202) 803 7980

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Arlington, Virginia
(703) 378 0000
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(800) 308 8573

Overwhelmed? We can help.

Discuss our services and how they can help your business look awesome and attract more customers!

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