Content marketing is how you position your company as a thought leader and innovator. It's how you share relevant news, updates, sales, offers, and events with your target audience. It works hand-in-hand with your search engine ranking and the online value and credibility of your business. It’s essential.
Smaller businesses often think they don’t need to leverage content and social marketing, that they are too small. Nothing could be farther from the truth. The smaller you are, the more you need to establish your brand and build your online “street cred.” Think about it this way: you have an awesome and relevant business that more people should know about…so tell them!
Here's how we do it. We have two plans: a starter package to get your blog and social marketing going and an advanced plan that really leverages the power of content marketing.
You can check out this article in the Huffington post for a detailed explanation as to why content marketing is essential for businesses: http://www.huffingtonpost.com/syed-balkhi/content-marketing-is-crit_b_3822420.html