With an incredible 50 to 1 ROI (*Marketing Sherpa), email is the #1 marketing tactic for businesses of all sizes. You'll be amazed at the efficiency (and affordability) of this powerful marketing platform! Customers need to hear from you 5-7 times before they recognize your brand or even take note of one single value proposition.
Which Types of Email Campaigns Do You Need?
Your options to effectively communicate with your employees, customers, prospects, and vendors:
How often should you email? Well, that depends on your goals. You can start with as little as 1 per month for each style of email you determine is needed for your business. We recommended 2-5 touches per month, but it's okay to start small and measure the success and add to the program over time.
We work with you to choose topics based on areas of interest, offers, specials, industry awareness, and specific conversion or communications goals. We use brevity to ensure the most important aspects of your message are highlighted, and the content is easy to absorb for the target audience.
We recommend MailChimp for simple email distribution and nurturing. MailChimp also is integrated into our backend brand and marketing management tool (insights.imageworkscreative.com)
For more advanced lead nurturing and full marketing automation, we highly recommend www.sharpspring.com(of which we are an approved vendor). Sharpspring not only handles all your email marketing, it provides leads scoring, integrates with Zoom for visitor ID, and also acts as an easy to use CRM and sales pipeline manager. We can sell you a subscription via our agency license for a discounted price. Contact us here to discuss.
Or see the demo here: https://vimeo.com/112948283
Click to view an example of each:
Call us at 800 308-8573 or request to talk to one our experts.
3859 Centerview Drive,
Chantilly, Virginia 20151