Email Marketing Lead Nurturing Program (New!)
Ok, let’s start with a little 411. We get asked all the time what we mean by “lead nurturing”. So we imagine “email marketing lead nurturing” is even more confusing…
Let us explain:
Email Lead Nurturing is the art of taking a “soft conversion” and building up trust, value and credibility through helpful email content and links to web pages, videos and interactive media.
A soft conversion is any lead who knowingly shares their email address with you in hopes of receiving more information or “staying in touch.” This could be a PDF download, a request for info, an email newsletter or blog sign up, a webinar attendance, a Facebook or Twitter following, etc.
Why is it important that you email your customers and leads with relevant content on a consistent basis?
“Without effective nurturing, such as steady contact via email...
79% of marketing leads never become opportunities!*”
More Opportunities = More Sales.
Here is what is included in the program:
Goal: Your customers will receive a series of emails designed to intrigue and cultivate their interest through helpful articles, resources, guides, etc. to encourage interactions and conversions.
We discuss and strategize which customer pain points, interests or awareness content would be the best fit for various call-to-actions on your website. From this, we create the brief to summarize direction of first 3 articles/emails.
Writing and revisions for first 3 nurturing articles/emails. (500 word target or less)
At each quarter, we will add a new article to the series and review the performance of the past articles.
Setup of an iContact account. Live reporting is available for all your campaigns! You can use any email software you prefer if you do not want to use iContact..it's only a recommendation ;-)