SEO is the art of optimizing your website so that your products and services are FOUND in the top of Google's organic search results. This is done using various tactics both on-page and off-page - and it’s based on an algorithm that includes thousands of ranking factors that are constantly changing. It requires experts working together for your unique brand, not a commodity broker offering canned solutions through aggressive tactics.
More Qualified Traffic + Better User Experience = More Sales
Achieving top placement in Google’s search results for qualified keyword phrases is the best way to attract prospective customers and build online credibility. Google’s algorithm includes thousands of ranking factors, and it changes every day. A continuous, well-planned effort is required to stay on top of the trends, strategies, and updates.
SEO is extremely complicated. Even if we just focus on on-page metrics and best practices, there is a lot of work to perform, test, and optimize each month. Adding some keywords in meta fields isn’t going to get you ranked at all. We start with a plan and we test it on Google and other platforms each month, while also checking out what competitors are doing and developing strategies to outrank them. It’s a process:
Note: In order for the above tactics to earn top ranks for competitive terms, you need to also publish highly relevant content and have it shared on the web. These count as major “votes” and are the only way to rank for competitive terms. Here is a link to our marketing plans, which will get you started.
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