(800) 308-8573

Web Design That Hits Its Mark

For nearly two decades, our staff of graphic designers and programmers have delivered stand out web designs for businesses in Washington DC, Arlington, VA and surrounding cities. We know you don't need  just a website to put in front of your visitors. You need a tailored experience that delivers a powerful impression and guides potential customers through your conversion process.

A website is more than just a place to show off your products or services. It's a vessel filled with data that tells you, through continually optimizing and improving your website experience, how to give customers a more tailored experience and improve conversions.

You don't need to deal with the stresses of dealing with designing a website, we'll take care of that for you.


Choosing the right custom web design option for your business:

You have plenty of decisions to make when you redesign your website or build a completely new one, but your first step in the process doesn’t have to be complicated. All you have to do is choose one of three major paths:

1.  Design and build a new custom site from scratch

A custom designed website is completely unique to your brand and ensures that no other company has the same look or feel. In essence, it’s a direct reflection of your company. ImageWorks’ custom site process starts with discovery and strategy planning and then moves into design and development phases, based on your exact needs. All websites use templates in CSS, so in this case we are building you your own template that is customizable and nobody else can copy. Your site can look exactly how you want it to, behave without limitations and be built in your choice of content management system (CMS). Learn more about your CMS options below. Custom web sites take an average of 100 hours to plan, design, code, and test; and thus require a properly set budget. Starting from $10k.

  Discuss your custom website with us

  Learn more details about custom web design / CMS

2.  Build a site from a pre-coded template

Five years ago, templates were not a viable option. Today, hundreds of functional and attractive pre-coded templates are available that serve as a great starting point and save a ton of time. Many are already responsive, meaning that they’re tablet- and mobile-friendly. Templates are generic and anyone else can use them...which is why we use them as a starting point and framework. We will help you choose and extensively customize your template and user experience so that it will become unique to your company, and save you more than 50% on cost as compared to building a custom website. Starting from under $5K. Learn more about ImageWorks’ website template program here: 

View our customizable templates!

3.  Optimize your current site

This is the fastest and least expensive way to optimize your online user experience (UX). ImageWorks looks at your existing site and helps you plan a strategy that revives and enhances for conversions. The strategy may be simple, with minor homepage and subpage tweaks, or it may involve a major overhaul of the whole UX. If your site is in Drupal or WordPress, we can rebuild your theme and even design it to be responsive for tablet and mobile use. From $2k.

Send us your URL and we will give you free tips to improve. Start here.

No matter your choice, we'll create a custom solution for your organization based on a planned strategy.

Custom Web Design Options & How Long It Takes

Web Services
how long it takes & why
Discovery & strategy planning
3-50 hours. Adjusted to the size and demands of each project.
Graphic and UX design of main site areas
20-60+ hours depending on the variations the site requires. A simple site without animations or responsive design may only consist of a homepage, subpage style guide and a contact form. That’s the basics.
Coding your site in a CMS or HTML
HTML is faster for small sites. Putting your site into a great CMS like Drupal or WordPress takes on average about 30-50 hours for non-complex sites under 30 pages.
Designing and coding your site for responsive design?
To make your site adjust to any viewing experience, tablet, phone or desktop takes at least 25 hours for smaller sites. We design, code and test three different sizes, then test variables in between.
Adding a blog
Between design, coding, and testing allow at least 20 hours.
Adding animations
Animations and sliding carousels all take time. Allow 10 hours for some simple animations that will add a WOW factor to your site. You can always add more later.
Custom designed subpages
Instead of following a style guide for every page, it’s nice to design your most important pages completely custom. This takes about 10 hours in design and coding on average.
Integrating third party applications
Things like linking Salesforce to forms, back end access to private databases, and/or custom applications. These individual services can be discussed and we can estimate the time it will take based on your specific needs.
Adding portfolios & galleries
We can add pre-built ones in a few hours, or customize something just for you, which takes much longer.
Adding an e-commerce cart
We can install and test most carts in about a day (8 hours) however you will want each page designed and styled…and some carts can get very complex when you customize them. We are happy to discuss and find the right solution for you.
We usually allow at least 10-20 hours to create illustrations to use throughout your site, to make it unique and avoid the overused ‘stock’ photography which gives your business a canned look.
Adding widgets
There are tons of cool widgets you can add, and most don’t take very long. Discuss with us and we can give you some time estimates.
Ongoing site maintenance & optimization
Allow 5-20 hours per month depending on the size of your organization. Some customers do this in-house.

CMS Options

A content management system is a framework that shapes the code and styles of your HTML into a manageable framework that allows for easy updates, edits, and functionality. A CMS takes time to set-up properly, because each of your content types — homepage, interior pages, response forms, landing pages, blogs, commerce pages and more — requires its own distinct style. ImageWorks assembles all these styles in accordance with your site map and then tests them for consistency. We offer two excellent CMS options: Drupal and WordPress. Learn which CMS is better for your needs:

CMS Website Design

Drupal is one of the most powerful open-source CMS systems in the world. Drupal IT is well supported worldwide and can be very easy to use when set up properly. Drupal even has built-in blog technologies that rival WordPress. Although more expensive to code, Drupal lets you customize your site without any limitations. We recommend Drupal to most B2Bs, agencies, and non-profit organizations.

Discuss Drupal websites with our team

CMS Website Design

WordPress started out as a blog platform, but has quickly grown into one of the most popular CMS systems. WordPress is easy to use and is full of plug-ins and add-ons that allow you to customize your site and add functionality to suit your business, such as easy e-commerce, accounting, social networking, and more. We like WordPress best for retail and small businesses.

Discuss WordPress websites with our team

How Much (Great) Web Design Costs and How Long It Takes

All of our websites are billed hourly through time allowances via our customized plans, which are monthly retainer agreements for one year. You can see them here. This allows us to plan and build your unique website and complementary brand assets (such as matching email templates, logo refreshes, infographics, videos, social media sites, and other business collateral), and then implement unique marketing strategies to increase visibility and attract customers.  Every site is one-of-a-kind, so give us a call and we can estimate the time it will take to meet your goals.  

Our rate is $150 hour for an über-talented team of designers, UX experts, developers, creative minds, copywriters, marketing strategists and project managers. Our websites win top industry awards, but more importantly they will impress the heck out of your customers and help grow your business. Sure there are cheap options all over, but to hire great people, working together collaboratively in a real office simply costs more, and yields much better results. Rates are discounted in our 1-2 year plans, and in bulk.

Responsive Web Design

A responsively designed website is a must for a business with consumers on the go. And who isn’t on the go these days? Responsive design enables your site to automatically detect a user’s browser size and adjust accordingly, using break points to tell the site to load alternately designed layouts. Responsively designed websites take 30-40% longer to develop (25-40 hours for a site with a maximum of 25 pages) and thus are more expensive. Want to see an example? Just grab the bottom right corner of your browser and slowly reduce your window size. Watch what happens!


Site Content

Your content should create the best impression of your products and services and tell your company’s story. Does your content need only to be enhanced (optimized), or does it require a complete overhaul? Whether you’ve made it compelling through optimization or major rewriting, your content needs to be added to your site. It takes time to arrange text, add images and follow style guides for each page. ImageWorks can do all this for you for a fixed price. To save you even more, we can set up blank pages that match your site plan, and your team can upload content via CMS or HTML.


See Also: Full-Service Web Design & Marketing Plans, Website Template Design Options, and Internet Marketing Services.



3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

Northern Virginia
(703) 968 6767
Washington D.C.
(202) 803 7980


Arlington, Virginia
(703) 378 0000
(800) 308 8573