(800) 308-8573

Choosing the right web design option for your business:

You have plenty of decisions to make when you redesign your website or build a completely new one, but your first step in the process doesn’t have to be complicated. All you have to do is choose one of three major paths:


  1. Design and build a new custom site from scratch
  2. Build a site from a pre-coded template
  3. Optimize your current site

Custom Web Design

A custom site is completely unique to your brand and ensures that no other company has the same look or feel. In essence, it’s a direct reflection of your company. ImageWorks’ custom site process starts with discovery and strategy planning and then moves into design and development phases based on your exact needs. Your site can look exactly how you want it to, behave without limitations and be built in your choice of content management system (CMS). Learn more about your CMS options below. Custom web sites take a minimum of 75 hours to plan, design, code and test, and thus require a properly set budget.

Discuss your custom website with us

Learn more details about custom web design / CMS (There is actually a lot to know before you decide to contract with a vendor!)

Pre-coded Templates

Five years ago, templates were not a viable option. But today, hundreds of functional and attractive pre-coded templates are available, and they serve as a great starting point and save a ton of time. Many are already responsive, meaning that they’re tablet- and mobile-friendly. We can help you extensively customize templates over time so that they’re unique to your company, and doing this will save you more than 50% on cost as compared to building a custom website from scratch. Learn more about ImageWorks’ website template program here.

Optimize Existing Website

This is the fastest and least expensive way to optimize your online user experience (UX). ImageWorks looks at your existing site and helps you plan a strategy that revives and enhances for conversions. The strategy may be simple, with minor homepage and subpage tweaks, or it may involve a major overhaul of the whole UX. If your site is in Drupal or WordPress, we can rebuild your theme and even design it to be responsive for tablet and mobile use.

Send us your URL and we will give you free tips to improve. Start here.

CMS Options

A content management system is a framework that shapes the code and styles of your HTML into a manageable framework that allows for easy updates, edits and functionality. A CMS takes time to set up properly, because each of your content types — homepage, interior pages, response forms, landing pages, blogs, commerce pages and more — requires its own distinct style. ImageWorks assembles all these styles in accordance with your site map and then tests them for consistency. We offer two excellent CMS options: Drupal and WordPress. Learn which CMS is better for your needs:

CMS Website Design

Drupal is one of the most powerful open-source CMS systems in the world. Drupal IT is well supported worldwide and can be very easy to use when set up properly. Drupal even has built-in blog technologies that rival WordPress. Although more expensive to code, Drupal lets you customize your site without any limitations. We recommend Drupal to most B2Bs, agencies, and non-profit organizations.

Discuss Drupal websites with our team

CMS Website Design

WordPress started out as a blog platform but has quickly grown into one of the most popular CMS systems. WordPress is easy to use and is full of plug-ins and add-ons that allow you to customize your site and add functionality to suit your business, such as easy e-commerce, accounting, social networking, and more. We like WordPress best for retail and small businesses.

Discuss WordPress websites with our team

Responsive Web Design

A responsively designed website is a must for a business with consumers on the go. And who isn’t on the go these days? Responsive design enables your site to automatically detect a user’s browser size and adjust accordingly, using break points to tell the site to load alternately designed layouts. Responsively designed websites take 30-40% longer to develop (25-40 hours for a site with a maximum of 25 pages) and thus are more expensive. Want to see an example? Just grab the bottom right corner of your browser and slowly reduce your window size. Watch what happens!

Site Content

Your content should create the best impression of your products and services and tell your company’s story. Does your content need only to be enhanced (optimized), or does it require a complete overhaul? Whether you’ve made it compelling through optimization or major rewriting, your content needs to be added to your site. It takes time to arrange text, add images and follow style guides for each page. ImageWorks can do all this for you for a fixed price. To save you even more, we can set up blank pages that match your site plan, and your team can upload content via CMS or HTML.

Other Web Design Services

Web Design

Custom web design services, dc web design firm

Our sites are strategically planned and handcrafted for success.

User Experience (UX) web design services

The days of pure text content pages are over. Design your key services pages to impress and convert!

Web development and CMS services

There is plethora of technologies today, all of which may be needed to make your website fully functional for your particular needs.

Website maintenance and web design evolution plans

Never redesign your site again! We will keep it continually fresh and hip. Find out how.

HTML animations

When being flashy just won't cut it.

Full-service website hosting and management plans

CMS hosting and support can be a huge IT headache. We keep your site up-to-date on virtual private servers!


or just
chat us up

or just
chat us up


Northern Virginia
(703) 378-0000
Washington D.C.
(202) 803 7980


Arlington, Virginia
(703) 378 0000
(800) 308 8573