Famous and Successful Logo Redesigns

Posted by Scott August 9, 2010

Worried about changing your logo? Don’t be…

Updating your logo is part of the continual process of enhancing your brand. Most successful companies will redesign or realign their logo mark to stay consistent with the times and maintain brand identity. It doesn’t have to be a full overhaul; sometimes subtle changes, as in the Delta example will do the trick. Many customers have chosen to NOT update their logo (You know who you are! :-)) and when integrated with a new web design, the older style logos simply don’t work.

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Change is (Always) Coming...

Posted by Scott August 5, 2010

The one thing in life that's always a constant is change.  The internet is no stranger to change, especially in regards to Search Engines. Last year's announcement that Bing and Yahoo would merge generated an enormous amount of speculation of the effect on the web search marketplace. Fast forward a year; Yahoo is showing Bing's search results, and the question on everybody's mind is, "what other changes are due in the coming months?"

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The Big Sort

Posted by Scott July 19, 2010

The following is a blog entry from Seth Godin's Blog by .

Kevin Kelly argues that the most important breakthrough in the history of mankind was the invention of language.

Before language, we were wild animals. After language, humans as a species took a huge leap forward. Language allowed us to coordinate, to teach and to learn.

The second great breakthrough on this axis was writing. Writing is language solidified. Writing permits language to travel through time or over distances. It ensures that ideas last more than one generation.

Now, we're on the cusp of the third breakthrough, one that is proving to be as powerful as the other two. And we're living through it, not reading about it history books...

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Help our client choose their tagline!

Posted by Scott July 9, 2010

Our client is a provider of logistics, warehousing, transportation, and delivery services. They do more than just deliver – the company uses dedicated resources, technology and experienced professionals to craft a custom strategy and operational approach to meet to the dynamic supply chain requirements of each customer.

Our client is nationally recognized and is one of the leading third party logistics providers in the U.S., working with some of the most prominent retailers in the country. Thanks for your help!

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How Does Google Work?

Posted by Scott July 1, 2010

Visual Direction 1

So you really want to know how Google works??

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The Sugar Cane Machine

Posted by Scott June 30, 2010

The following is a blog entry from Seth Godin's Blog by .

A small island grows sugar cane. Many people harvest it, and one guy owns the machine that can process the cane and turn it into juice.

Who wins?

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Why Design-By-Committee Should Die

Posted by Scott June 29, 2010

The following is an excerpt from a column in Smashing Magazine by .

No matter where you go in the known universe, there is design-by-committee. It has become a pecking order of disaster for the society that used to pride itself on being a mover and shaker and that allowed its mavericks and dreamers to innovate their way to success. In a business climate fueled by fear and the “Peter Principle,” as it is today, a decision not made is a tragedy averted. So, decision by committee provides a safe and often anonymous process for finger-pointing down the line… inevitably leading to the creative, of course.

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Case Study: 160% Lift in Clicks on E-mail Newsletter Ads

Posted by Scott June 14, 2010

The following is an excerpt from a column in Clickz by .

Last year I wrote a two-part column on tips for selling ads in e-mail newsletters. By applying these tips with one of my clients last year, we were able to boost the click-through rate (CTR) on their e-mail newsletter advertisements by 160 percent - without significantly cannibalizing clicks to the editorial articles.

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Facebook Improves Analytics, Should Help Businesses Monetize

Posted by Scott June 8, 2010

Facebook Gives Businesses More Data to Measure

The following is an excerpt from a blog post in Web Pro News by .

At this point, most businesses have probably come to the realization that they are missing out on some serious opportunities if they do not have a Facebook presence. Facebook is showing that it will keep growing, despite all of the recent privacy concerns capturing the media's attention, and more and more sites across the web continue to get integrated with Facebook, which means Facebook is becoming more and more integrated into people's online activity in general. While this in itself means great things for businesses, Facebook is now offering businesses new tools to better understand data around user engagement with their brands so they can take advantage of it and better monetize their Facebook presence.

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The Future of Google TV is...

Posted by Scott June 2, 2010

The following is an excerpt from a blog post in Blog Maverick by .

Google TV is going to be very interesting. It is far from a certainty that it will be more than Apple TV in terms of consumer sales. From a first glance the Marketplace is the most important and interesting element of the announcement.

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