How Does Google Work?

Posted by Scott July 1, 2010

Visual Direction 1

So you really want to know how Google works??

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The Sugar Cane Machine

Posted by Scott June 30, 2010

The following is a blog entry from Seth Godin's Blog by .

A small island grows sugar cane. Many people harvest it, and one guy owns the machine that can process the cane and turn it into juice.

Who wins?

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Why Design-By-Committee Should Die

Posted by Scott June 29, 2010

The following is an excerpt from a column in Smashing Magazine by .

No matter where you go in the known universe, there is design-by-committee. It has become a pecking order of disaster for the society that used to pride itself on being a mover and shaker and that allowed its mavericks and dreamers to innovate their way to success. In a business climate fueled by fear and the “Peter Principle,” as it is today, a decision not made is a tragedy averted. So, decision by committee provides a safe and often anonymous process for finger-pointing down the line… inevitably leading to the creative, of course.

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Case Study: 160% Lift in Clicks on E-mail Newsletter Ads

Posted by Scott June 14, 2010

The following is an excerpt from a column in Clickz by .

Last year I wrote a two-part column on tips for selling ads in e-mail newsletters. By applying these tips with one of my clients last year, we were able to boost the click-through rate (CTR) on their e-mail newsletter advertisements by 160 percent - without significantly cannibalizing clicks to the editorial articles.

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Facebook Improves Analytics, Should Help Businesses Monetize

Posted by Scott June 8, 2010

Facebook Gives Businesses More Data to Measure

The following is an excerpt from a blog post in Web Pro News by .

At this point, most businesses have probably come to the realization that they are missing out on some serious opportunities if they do not have a Facebook presence. Facebook is showing that it will keep growing, despite all of the recent privacy concerns capturing the media's attention, and more and more sites across the web continue to get integrated with Facebook, which means Facebook is becoming more and more integrated into people's online activity in general. While this in itself means great things for businesses, Facebook is now offering businesses new tools to better understand data around user engagement with their brands so they can take advantage of it and better monetize their Facebook presence.

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The Future of Google TV is...

Posted by Scott June 2, 2010

The following is an excerpt from a blog post in Blog Maverick by .

Google TV is going to be very interesting. It is far from a certainty that it will be more than Apple TV in terms of consumer sales. From a first glance the Marketplace is the most important and interesting element of the announcement.

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Redesign vs. Realign

Posted by Scott June 1, 2010

The following is an excerpt from a blog post in Web Designer Depot by .

It’s been nearly five years now since the redesign vs. realign debate began.

Many designers are still approaching website changes as redesigns, with little thought to whether they should be redesigning or realigning the site for their clients.

Understanding the difference between redesigning and realigning can result in happier clients who are better at reaching their website goals.

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Hey You! Government Contractor Guy!

Posted by Scott May 25, 2010

Uncle Sam wants you! 
(To be found)

How does the government find vendors? GSA schedule? Maybe sometimes, but the government and all its agencies mostly rely on Google! It saves a lot of time. They can always Google a term like: “IT Support GSA Schedule” or “Defense Contractors on the XYZ Schedule.”  Using schedules is a headache, and the government always needs to find multiple qualified vendors for their contracts and bidding process.

Make sure you are the one they consider!

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Cool Resource: The Google Font API and Font Directory

Posted by Scott May 21, 2010

The following is an excerpt from a blog post in Design Reviver by .

A couple of days ago, Google introduced the Google Font API and Google Font Directory to everybody.

The Google Font API provides a simple, cross-browser method for using any font in the Google Font Directory on your web page.

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How To Successfully Educate Your Clients On Web Development

Posted by Scott May 21, 2010

The following is an excerpt from a blog post in Smashing Magazine by .

If you are running a design agency, your job is very likely to combine business development, graphic design, technology and user experience design: a basketful of very different fields. When dealing with clients, one faces the challenge of clearly and effectively communicating the goals and results of the work done in these areas. In this post, we’ll provide you with some ideas on sharing information and knowledge with developers and clients — a couple of tips and tricks we’ve learned from our own experience.

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