Where do customers look when they visit your content pages? Where do they look while using a cart? Take a look at the findings from Nielsen Norman Group's usability studies using eye tracking technology.
Recent research shared by Chadwick Martin Bailey has some interesting statistics in regards to how internet users share content. But before we jump into the raw data, let's first explore some factors to consider:
Search Engine Optimization and Marketing can be very daunting to new webbies and seasoned optimization gurus alike. Each and every website has it's own niche and with that comes the challenge to appeal to a new audience. These are the 10 guidelines to the process that should be followed for any successful campaign.
For centuries color has been used to provide distinction between classes, businesses, kings, courts and everything else in between. So what exactly is in a color? Does it matter that purple has been used in connotations with royalty? Does it matter that most fast food places logos are red to stimulate your appetite?
So a color is a color, right? Not exactly. This article displays a few examples with switched color palettes. Do you think the brand still looks the same? Does it give off the same vibe/aura in a different color? See for yourself...
Whether you're a small, local business, or an online giant, the basic dynamic doesn't shift. Happy customers will always bring in new customers, and it's still the best and most effective form of marketing out there.
So how do you get your customers talking about you?
Corporate blogs are alive and thriving, yet require nurturing to avoid becoming irrelevant and obsolete. Care is needed to ensure they complement, rather than compete, with an organization's initiatives on Twitter, Facebook, and other social networks.