Corporate blogs are alive and thriving, yet require nurturing to avoid becoming irrelevant and obsolete. Care is needed to ensure they complement, rather than compete, with an organization's initiatives on Twitter, Facebook, and other social networks.
Updating your logo is part of the continual process of enhancing your brand. Most successful companies will redesign or realign their logo mark to stay consistent with the times and maintain brand identity. It doesn’t have to be a full overhaul; sometimes subtle changes, as in the Delta example will do the trick. Many customers have chosen to NOT update their logo (You know who you are! :-)) and when integrated with a new web design, the older style logos simply don’t work.
The one thing in life that's always a constant is change. The internet is no stranger to change, especially in regards to Search Engines. Last year's announcement that Bing and Yahoo would merge generated an enormous amount of speculation of the effect on the web search marketplace. Fast forward a year; Yahoo is showing Bing's search results, and the question on everybody's mind is, "what other changes are due in the coming months?"
Kevin Kelly argues that the most important breakthrough in the history of mankind was the invention of language.
Before language, we were wild animals. After language, humans as a species took a huge leap forward. Language allowed us to coordinate, to teach and to learn.
The second great breakthrough on this axis was writing. Writing is language solidified. Writing permits language to travel through time or over distances. It ensures that ideas last more than one generation.
Now, we're on the cusp of the third breakthrough, one that is proving to be as powerful as the other two. And we're living through it, not reading about it history books...
Our client is a provider of logistics, warehousing, transportation, and delivery services. They do more than just deliver – the company uses dedicated resources, technology and experienced professionals to craft a custom strategy and operational approach to meet to the dynamic supply chain requirements of each customer.
Our client is nationally recognized and is one of the leading third party logistics providers in the U.S., working with some of the most prominent retailers in the country. Thanks for your help!
No matter where you go in the known universe, there is design-by-committee. It has become a pecking order of disaster for the society that used to pride itself on being a mover and shaker and that allowed its mavericks and dreamers to innovate their way to success. In a business climate fueled by fear and the “Peter Principle,” as it is today, a decision not made is a tragedy averted. So, decision by committee provides a safe and often anonymous process for finger-pointing down the line… inevitably leading to the creative, of course.
Last year I wrote a two-part column on tips for selling ads in e-mail newsletters. By applying these tips with one of my clients last year, we were able to boost the click-through rate (CTR) on their e-mail newsletter advertisements by 160 percent - without significantly cannibalizing clicks to the editorial articles.