Marketing budgets can be invested in dozens of different ways and places.
Instead of pointing fingers at managers and company owners for making "mistakes" with their money, we should be more open minded and view potential marketing investments on the basis of several key analytical dimensions.
On the 22nd of October Google had an indexing issue and a separate algorithmic change. Some of the sites associated with the indexing glitch quickly came back, whereas others seemed like they were hosed for weeks and headed toward the path of perpetual obscurity.
To give a visual of how dire this situation was for some webmasters, consider the following graphic.
As new devices, platforms, and programs enter the marketplace at a dizzying pace, it's almost impossible to stay at the forefront of what's new. In most cases, it's not even important to have the latest, greatest technology driving your website. There is, however, a baseline of functionality and usability that is surprisingly absent from many sites - even when they've just launched. Here's a quick litmus test to check your site.
Where do customers look when they visit your content pages? Where do they look while using a cart? Take a look at the findings from Nielsen Norman Group's usability studies using eye tracking technology.
Recent research shared by Chadwick Martin Bailey has some interesting statistics in regards to how internet users share content. But before we jump into the raw data, let's first explore some factors to consider:
Search Engine Optimization and Marketing can be very daunting to new webbies and seasoned optimization gurus alike. Each and every website has it's own niche and with that comes the challenge to appeal to a new audience. These are the 10 guidelines to the process that should be followed for any successful campaign.
For centuries color has been used to provide distinction between classes, businesses, kings, courts and everything else in between. So what exactly is in a color? Does it matter that purple has been used in connotations with royalty? Does it matter that most fast food places logos are red to stimulate your appetite?
So a color is a color, right? Not exactly. This article displays a few examples with switched color palettes. Do you think the brand still looks the same? Does it give off the same vibe/aura in a different color? See for yourself...