Posted by ImageWorks Creative Team August 07, 2012
Sure, we all love referrals – and why not? Warm leads, bundled up tightly with the endorsements of trusted sources, have the highest chance of conversion. Referrals are also a sign that you’re doing something right; after all, someone took the time and effort to refer a customer to you, which means that somebody was genuinely impressed with you and your work. But let’s face it: Word of mouth, referral, organic growth … these channels all hit a brick wall eventually.