ImageWorks - A Web Design & Marketing Agency
DIGITAL MARKETING SERVICES OVERVIEW
Businesses need to drive relevant, qualified traffic to their website, phone lines, or physical location. As your digital marketing and advertising agency, we help you choose the best places and media to help you grow your business and raise awareness.
Search Engine Optimization (SEO)
Every website needs SEO. Why? It's how Google both indexes your site relevant to your industry and business type and assigns a rank to both your overall domain (your site as a whole) and each individual page. It is also an integral part of the coding of your website. ImageWorks practices only “white hat” organic SEO and visibility optimization as per Google guidelines.
Google PPC (Pay-Per-Click) Ad Management
These days most businesses must advertise on Google. Why? Because 70% (or more) of the viewable space on each SERP (search engine results page) is ads. If you want relevant clicks based on keywords that matter for your business, then Google Ads are your best option. Also, Google Remarketing allows you to re-target all your site visitors and advertise to them for a very low cost. Best of all, your ad will be placed in the Google Content (Display) Network:
The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.
As a boutique marketing agency, we are able to get to know your business on a personal level and create campaigns that go beyond the typical Google mass-reseller outsource model. Our focus is your business, not soliciting yet another account to throw into an automated system.
Email marketing is the #1 marketing strategy for most businesses of various sizes. Not only does it deliver high ROI (as high as 50 to 1!), it’s efficient and affordable. Research shows that customers need to hear from you at least 5-7 times before they recognize your brand or take note of even one of your value propositions. Email marketing is a great way to ensure your message stays in front of your audience in a medium they usually check daily (if not hourly).
Content marketing covers a large basket of essential marketing services. Creating, sharing and marketing great content is vital for all businesses. Our content marketing plans include:
Social Media Marketing
We offer the following social media marketing services and plans:
- Social media posting and content sharing plans.
- Social media advertising campaigns.
- Profile design and optimization to create a better social experience and improved visibility.
Each step is very important and can focus on different goals and audiences. Keeping your business profile up-to-date, interesting, and growing in followers are solid goals for all businesses.
Review & Reward Marketing
We use an intelligence software tool with a built-in AI to target both existing and new customers and encourage them to review your business on the main review platforms, while also stimulating new sales through offers and rewards. We are able to filter out negative reviews and make you aware of any reputational issues before they become seen publicly in most cases. This plan is affordable and almost certainly will grow your business!