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Website Evolution Plan
Keep Your Site Fresh, Fast & Converting!
Strategy, guidance and creative support to continuously improve your website’s performance, design, and conversions
Digital Darwinism
Starts Here
Design trends change. User behavior shifts. Google evolves.
If your website is standing still, it’s falling behind.
The Website Evolution Plan is our long-term optimization framework—focused on UX (User Experience) and Conversion Rate Optimization (CRO)—designed to continuously enhance how your site looks, feels, and performs.
From layout and structure to content flow and CTAs, we help make your site easier to use and more effective at converting visitors into leads or customers. This plan works alongside your support hours to ensure you’re not just updating… but evolving—guided by real user data, expert analysis, and business goals.
What you gain:
- More leads and conversions
- Improved user experience and faster performance
- Stronger Google rankings and AI visibility
- A proactive partner keeping your site future-ready
How the Plan Works
Every cycle, our team digs into your site’s performance and user behavior—then delivers actionable insights backed by data. We don’t just audit; we research, analyze, and recommend improvements tailored to your goals.
What's Included:
- Heatmaps, click maps, and scroll tracking
- Session recordings via Lucky Orange
- GA4 behavior analysis and source tracking
- Site speed, mobile, and accessibility reviews
- On-page SEO and conversion clarity
- Detailed UX/CRO recommendations delivered every 60 days
We meet with you to interpret findings, prioritize opportunities, and align next steps. These sessions turn data into a clear action plan—so improvements are always guided by strategy.
What's Included:
- One Google Meet every 60 days (or quarterly for Foundation plan)
- Walkthrough of heatmaps and session recordings
- Alignment on priorities, opportunities, and roadmap
- Optional additional review sessions available
Using your support hours, our experts implement recommendations to improve design, content, and conversions. This is where strategy turns into real results.
What's Included:
- Page content, layout, and design enhancements
- CTA optimization and A/B test setups
- Form improvements and smoother user flows
- Copy editing or full rewrites
- Technical fixes and UX improvements
Who This Plan Is For
This plan is perfect for:
- Businesses frustrated with low website conversion rates
- Marketing teams tired of reports without clear action steps
- Companies that want a proactive partner, not just a reactive “fixer”
- Any business ready to evolve beyond a static, outdated website
| Plan Options and Pricing | Review Cadence | Monthly Support Hours | Total Monthly |
| Foundation | Quarterly | 1 hour | $575 |
| Momentum | Quarterly | 4 hours | $1,100 |
| Performance ★ Most Popular | Bi-Monthly | 6 hours | $1,450 |
| Market Leader | Bi-Monthly | 10 hours | $2,150 |
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Ready to Evolve?
Let’s turn your website into a high-performing growth tool—one that adapts, improves, and delivers real business results.
FAQs
It’s a long-term framework for continuous improvement—covering design, content, UX, and CRO—so your site always performs at its best.
Maintenance keeps your site secure and functional. The Website Evolution Plan goes further—helping it grow, convert, and stay competitive.
Most clients notice conversion improvements within 2–3 cycles (90–180 days).
Yes. Any unused hours roll over through the year-end, ensuring you never lose your investment.
