Posted by prajina
July 09, 2019
The very big advertising problem
A fundamental problem with many advertising platforms, like radio and TV, is that the message they deliver often reaches the wrong audience, or reaches the audience at the wrong time.
Honestly, even a well-meaning businessperson could be using modern advertising platforms and still be making this mistake.
What constitutes “the wrong time”? Well, you can base that on where a customer is in their customer lifecycle. If you know what this is, you can go ahead and skip this next section.