The Benefits of Implementing Google Customer Match for Business Owners in 2022. Customer Match is an effective tool for business owners to increase advertising conversion rates. By uploading the first-party data you have gathered from existing customers, you can segment your audience for targeted marketing. This article will explore some of the benefits of Customer Match and suggest 4 ways to implement it for increased revenue.
Content management systems (CMS) are computer systems that create, manage, and modify digital content. CMS can be helpful to businesses and individuals looking to manage digital content on websites, as they do not require any specific coding experience. Most webpages and their content are coded in HTML, a markup language that defines the structure of web content. CMS allows users to build a website without needing to code from scratch.
Amidst a flurry of social media hubbub and venture capitalist pontificating, the term Web3 leaped into the vernacular in late 2021. Yet, in December, Elon Musk tweeted that the web's emerging new iteration "seems more a marketing buzzword than reality right now." This article will briefly explain what Web3 is, its potential benefits, and what the Tesla CEO meant. Did he have a point, or was it a case of Elon being Elon?
Google Analytics 4 (formerly known as Universal Analytics, or UA) is a new type of property that offers various benefits over Universal Analytics. It will be replacing the old Google Analytics in July 2023! Also, all new GA signups are now forced to use GA4 as they phase out of the older platform.
Most businesses have fully embraced online marketing in the digital age. Shouldn't you follow them to where the action is? Not so fast. Traditional print marketing is not dead; it's evolving. It outperforms most digital marketing in many ways, leaving a lasting, personalized impression.
Your customers expect it. The algorithm demands it. Authentic, timely content can establish you as a thought leader in your industry, draw in prospects, and convert them into loyal customers. Therefore, content marketing is the most potent tool for web-based growth.
Customer reviews hold a bounty of information for business owners, small and large. A solid review marketing plan will leverage the power of happy customers into new clients. Unfortunately, many business owners are unaware of basic review marketing concepts. This article will show you how to start to use reviews in marketing to keep you from missing out on a powerful marketing tool.
Posted by ImageWorks Creative Team February 23, 2022
To let you in on a little behind the scenes info, one question that comes up a lot with our clients is: should we advertise on social media? Now, we help a lot of B2B and government contractors. So, our answers trend towards ‘no’ most of the time. It’s just not the best place to spend their limited budget. If you’re wondering whether it’s a good idea for you and your business, however, the question we’d ask you first is ‘what’s your organic strategy like?’
Posted by ImageWorks Creative Team February 09, 2022
If you’re looking to launch or revamp your company’s website, chances are you’ve thought, “how much does professional web design cost?” The short answer: it depends on the website size and the features/functionality you want. There are many factors that influence the cost of web design, with professional web design prices ranging from $2,500 to well over six figures for an initial site strategy, design, and development.