Google Analytics 4 (formerly known as Universal Analytics, or UA) is a new type of property that offers various benefits over Universal Analytics. It will be replacing the old Google Analytics in July 2023! Also, all new GA signups are now forced to use GA4 as they phase out of the older platform.
Most businesses have fully embraced online marketing in the digital age. Shouldn't you follow them to where the action is? Not so fast. Traditional print marketing is not dead; it's evolving. It outperforms most digital marketing in many ways, leaving a lasting, personalized impression.
Your customers expect it. The algorithm demands it. Authentic, timely content can establish you as a thought leader in your industry, draw in prospects, and convert them into loyal customers. Therefore, content marketing is the most potent tool for web-based growth.
Customer reviews hold a bounty of information for business owners, small and large. A solid review marketing plan will leverage the power of happy customers into new clients. Unfortunately, many business owners are unaware of basic review marketing concepts. This article will show you how to start to use reviews in marketing to keep you from missing out on a powerful marketing tool.
Posted by ImageWorks Creative Team February 23, 2022
To let you in on a little behind the scenes info, one question that comes up a lot with our clients is: should we advertise on social media? Now, we help a lot of B2B and government contractors. So, our answers trend towards ‘no’ most of the time. It’s just not the best place to spend their limited budget. If you’re wondering whether it’s a good idea for you and your business, however, the question we’d ask you first is ‘what’s your organic strategy like?’
Posted by ImageWorks Creative Team February 09, 2022
If you’re looking to launch or revamp your company’s website, chances are you’ve thought, “how much does professional web design cost?” The short answer: it depends on the website size and the features/functionality you want. There are many factors that influence the cost of web design, with professional web design prices ranging from $2,500 to well over six figures for an initial site strategy, design, and development.
Posted by ImageWorks Creative Team January 26, 2022
Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC. They actually don’t mean the same thing, so we thought for today’s post we would make the distinction and give you an idea of when to use each one.
Posted by ImageWorks Creative Team January 12, 2022
Email marketing is better than any social media marketing strategy you or your marketing experts could cook up. While you are competing against every other email in your audience’s inbox, there’s no algorithm to game. It’s a channel you own almost as much as you own your website. No matter how flashy the latest social media platform is, email is too golden to brush aside.