Almost 15 years ago, we tried to answer the question, “What is branding?” In that time the definition has changed, expanded, and overall has been the subject of debate depending on who you ask. So, we figured it’s about time we revisit what’s included in your branding and why you need to brand your company in the first place.
At ImageWorks Creative, we not only provide our clients with full service web design and marketing expertise, but we also share our industry insight on the ImageWorks Creative Blog. We love bringing new writers and experts to our audience, so if you want to write for ImageWorks Creative, follow these guidelines and submit your article to our content team.
When a person encounters your brand multiple times (sometimes in multiple places) marketers call this a customer journey. The ultimate goal of the journey can be to make a purchase or sign up to a mailing list. However, without a little bit of structure from your company, the journey might lead your prospects to nowhere.
Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.
It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.
A solid web presence is necessary for modern businesses, but that doesn’t mean you need a website with all the bells and whistles. Our latest client website launch for Dr. Lloyd Glover proves just that. The doctor’s website is a simple landing page that makes it easy for new patients to schedule a consultation with him. The site also lists Dr. Glover's experience and accolades so visitors can be sure they are trusting a true medical professional.
Whether you’re in a competitive market, or you’re just looking to get a competitive edge, advertising on Google is an important part of a balanced digital marketing strategy. The different types of Google Advertising campaigns can lend themselves better to different business goals and budget. So, in order to get the best return on investment, what Google Ad type is best for you
Following our latest website launch by IT-CNP earlier this week, another ImageWorks Creative client has unveiled their new website. The new site serves as a directory of building management services they provide such as green cleaning, restoration, and bird control.
Now, federal, state, and local government agencies have a brand new place to go to secure their infrastructure. IT-CNP is the parent company to another ImageWorks client, GovDataHosting. IT-CNP offers a more robust menu of IT services and needed a website that could show that off.