ImageWorks Creative Blog

Instagram launched in 2010, three years after hashtags were first introduced to social media. This means, hashtags as a user tool were included in the platform’s launch. However, how tagged content is treated has changed over the years, constantly and dramatically. Today’s social media strategists need to be nimble to stay up to date and adjust their Instagram hashtag strategy to match Instagram’s algorithm changes.

A hashtag is great because it’s simple to use, and it’s tricky because it’s simple to misuse. That’s why we’re going back to Internet basics and examining how to use hashtags to their best effect. Today, we’re starting with Twitter.

When you take time to consider all the deliverables that go into your website design, such as planning, copywriting, animations, graphic design, database integration, coding, maintenance, hosting, updates, SEO, and more, it’s easy to see how the costs may add up. However, it’s important to know that investing in your website now will save you from all that comes with having to redo everything a short while later.

Creating video content for your business is a popular way to get a return on your content creation investment. Still, business owners and marketers can be hesitant to start. In this post, we'll touch on the top 4 reasons to begin video marketing & give you some ideas to get your started.

With July comes a new ImageWorks Creative client website launch. Triitus Corporation just launched their new website, showing off their unparalleled expertise in next generation security.

There’s a lot of moving parts when it comes to managing an agency or small business. As a business with over 20 year of experience, we’ve tried and tested many tools. So, here are our top 5 that will make your life easier as a business owner. 

Almost 15 years ago, we tried to answer the question, “What is branding?” In that time the definition has changed, expanded, and overall has been the subject of debate depending on who you ask. So, we figured it’s about time we revisit what’s included in your branding and why you need to brand your company in the first place.