ImageWorks Creative Blog

1.59 billion. 414 million.   

These are the number of users on Facebook and LinkedIn that you could be missing out on without a solid company page. Are you truly showcasing your company on social media?

We’ve been in business since 1996, and “content is king” has been a guiding principle in our industry since we started. Good marketing has always been all about creating high-quality, useful content that shows an understanding of your audience. As search engines become more like humans in their ability to separate quality from quackery, it’s more important than ever to give your visitors fresh, relevant content on a regular basis.

Are you giving your customers too many choices?

More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more!

Not so fast. Sometimes the only thing that results from more choices is more confusion.

Laser focused services and organized products that have clear benefits are what works. Here’s an example from a famous Columbia University marketing study that illustrates our point.

We get this question every day: “How much does a new website cost?” But it’s impossible to have just one answer. Websites aren’t like pencils or hammers. Each site is handcrafted according to a business’s unique needs. Some clients just want a platform to publish content; others need back end portals and e-commerce; still others need to attract key decision makers for complex contracts and sales. No two are ever the same.

This is a guest post written by Wes Towers.

As someone involved in online marketing, I’m often asked this time of year what the next ‘big thing’ will be in marketing. At the start of every year, people take stock of their lives and make New Year’s resolutions. Likewise, business owners around the globe work on goals for the coming year and are typically searching for a magic bullet. While there is no magic bullet, I have some predictions I believe will help SMEs grow in 2016.

Star Wars Episode VII: The Force Awakens premiered last night, but it’s been a hot topic for months already. If you saw it opening night and just can’t get enough (or you’re trying to keep yourself busy while waiting for your showtime this weekend), we’re here to help.

As marketers, most of us will never know what it’s like to promote a product or brand that becomes as popular as the Star Wars franchise. That’s okay. There’s still a lot we can learn from the marketing – and the movies – themselves.

Every day, Google gets a little bit better at determining a website’s value in response to a user’s query. As a result, rankings fluctuate, and search engine optimizers like us spend a lot of time speculating on what SEO will look like next week, next month, and next year.

ImageWorks is proud to introduce TalkNats.com, a top-notch Washington Nationals Fan blog maintained by a devoted group of super fans here in the DC Metro area. A few months ago, ImageWorks was given the opportunity to help with the blog's branding and marketing efforts, and we just love having a good excuse to "talk Nats" at the office!

Businesses need customers just as much as customers need businesses. But how do they find each other?

Say hello to marketing.

Marketing is Match.com for the business world, delivering products and services to the people who need and want them. Businesses’ and clients’ complementary needs create meaningful relationships and drive growth, but they come at a price.

Cutting through the clutter takes time, creativity, and smart budgeting