ImageWorks Creative Blog
Shout out to Sharpspring Marketing Automation

SharpSpring: Small Business Marketing Automation that Works

Posted by Jess October 1, 2015

Over the past few months, we’ve been testing out SharpSpring, a marketing automation software designed as a powerful solution for small businesses. We’re excited to be offering SharpSpring to our clients, giving them the opportunity to manage and collect sales leads, contacts, email marketing efforts, and other tools to grow their businesses.

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Business Lessons We Learned from Nathan for You

7 Practical Business Tips We Learned From Comedy Central’s “Nathan for You”

Posted by Jess September 22, 2015

If you haven’t seen Nathan for You on Comedy Central, now is a great time to get caught up on seasons 1 and 2 before season 3 premieres on October 15th.

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Don't be a victim of bad SEO. Drop these 5 outdated practices today!

5 SEO Tactics You Need to Forget Right Now

Posted by Jess August 31, 2015

As long as we've had search engines, we've had SEOs trying to game the results. For search engine optimizers who have been in the business for a long time, it can be hard to let go of the old techniques in favor of the new ones. Even marketers who know "just enough to be dangerous" are at risk of abusing tactics that Google now punishes or ignores.

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A quick share about SEO ranking factors in 2015

We've Been Waiting for These! The Moz 2015 Search Ranking Factors Are In!

Posted by Jess August 26, 2015

Every two years, those of us working in SEO await the results of Moz's detailed survey into Google's Ranking Factors. It's a chance for us to see what other professionals think about strategies, techniques, and best practices to follow for the months ahead.

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Above the Fold Web Design and UX Design

Above the Fold is Dead, Long Live Above the Fold

Posted by Jess August 21, 2015

Designing for an audience that may only look “above the fold” is a long-standing practice that goes back as far as newspapers do, but how much it matters in today’s world of scroll wheels and touchpads is the subject of much debate.

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Logo design services are important. Is one logo design enough to choose from?

Is One Logo Enough? Why Some Top Designers Present Just One Option When Branding a Business

Posted by Jess July 30, 2015

Let's start by making one thing clear: we love working with our clients to bring their brands to life. Whether we're approached to redesign an existing brand or to develop an identity for a new company, we welcome the opportunity to exercise our creative muscles. We want the finished result to be something everyone feels proud to display.

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New website design launch, website evolution launch

Site Launch: Take a Look at KM Institute Before & After

Posted by Jess July 17, 2015

KM Institute, experts in knowledge management and knowledge management certifications, has been working with us for a long time. For the past several months, we've been working with them to help evolve the way their brand looks and feels, and the result is a brand new website that represents their modern approach to training and organization.

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Improve your website design with HTML5 animations.

HTML5 Animations: Cool Add-Ons to Engage Your Visitors

Posted by Jess July 7, 2015

Animations are everywhere these days. They help key content stand out and draw the eye to different areas of your webpage. We recommend using animations when you have important things to feature, or if you really want to add the “WOW” factor to your site. There are many types of animations: timed, slideshows, Y-axis (on scroll), activated on click, permanently “on”, and so many more.

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Tips for developing successful B2B email marketing campaigns.

B2B Email Marketing Tips: Email Messaging that Works!

Posted by Jess July 6, 2015

If you have a list of contacts, congratulations! You have the basis for a robust lead generation campaign. Yet, the fact remains that four out of five B2B leads never actually turn into sales. Why exactly is that?

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