ImageWorks Creative Blog

“Website design as a one-off project, updated every few years is now a ‘dead’ process. Websites and overall brand experiences must evolve based on actual customer behavior data, web trends, and technology advancements,” quips Scott Margenau, Imageworks Creative founder and CEO. 

Social media engagement is an enormous factor in bringing traffic to your website. Beyond the standard Facebook and Twitter presence, it’s important to branch out and use other platforms to maximize the benefits. Learn more about why Pinterest is a great, underused tool for driving web engagement, and the best way to use it!

This week we dive into one of Google’s most significant changes of its Search Algorithm. The BERT Update. Even though the recurring “Big SEO Update” headline is usually intimidating, the BERT update overall is a positive step forward for content writers and the future of search. Google will now understand language more like a human and less like a robot, in short, brining us to the most important point of this article: “Don’t Change What You’re Doing”. In the past SEO updates were unclear and mysterious bringing sites down in their organic rankings at an alarming rate.

Website usability and experience (UX) is all the rage these days. With more analytics than a NASA lab at our fingertips, we now have more insight into how customers behave online and interact with your website. Here are some quick tips to make sure you take advantage of some of today's core usability “must-haves.” 

CHANTILLY, September 6th, 2019 -- ImageWorks Creative, an award-winning full-service web design and marketing agency, was awarded a Gold Hermes Creative Award for its design of the new GANV (Gastroenterology Associates of Northern Virginia) website. 

Too often we see companies with websites that seem like they just don't care about the impression they make. Or perhaps they just don't think its important. Well this data tells us a different story. Not only should you invest in your website experience, you should consider your overall BRAND experience. When you consider that 97% of your customers will come to your website BEFORE they consider your services or products, it's easy to determine that your website needs to tell your story and is one of the most imperative parts of your business.

The trend for marketing videos is one that keeps growing, and more and more businesses are adopting video creation and sharing as a part of their marketing plan. Whether you are creating your own videos or are hiring a creative team, there are a lot of factors to think about when creating them, and it can often be overwhelming for a beginner. It's a good idea to start slow when you're learning about something as complex as video marketing, avoiding learning a hundred new things at once.

The very big advertising problem

A fundamental problem with many advertising platforms, like radio and TV, is that the message they deliver often reaches the wrong audience, or reaches the audience at the wrong time.

Honestly, even a well-meaning businessperson could be using modern advertising platforms and still be making this mistake.

What constitutes “the wrong time”? Well, you can base that on where a customer is in their customer lifecycle. If you know what this is, you can go ahead and skip this next section.