Businesses face many challenges, and most of them are related to their core business offerings … and rightly so. However, no matter how great your product or service is, the fact remains that those who “have a need to know” need to be aware of what you offer.

Over the past few months, we’ve been testing out SharpSpring, a marketing automation software designed as a powerful solution for small businesses. We’re excited to be offering SharpSpring to our clients, giving them the opportunity to manage and collect sales leads, contacts, email marketing efforts, and other tools to grow their businesses.

As long as we've had search engines, we've had SEOs trying to game the results. For search engine optimizers who have been in the business for a long time, it can be hard to let go of the old techniques in favor of the new ones. Even marketers who know "just enough to be dangerous" are at risk of abusing tactics that Google now punishes or ignores.