ImageWorks Creative Blog

Some companies cringe at the mention of outsourcing, but when it comes to graphic design, web design, and branding, outsourcing can be the best option for small and mid-sized businesses. Of course, we’re not talking about sending your work overseas or hiring the cheapest freelancer you can find online.

Outsourcing your graphic/web design work to a trusted local firm is a smart move – and here’s why:

Today’s customers are connected customers. They’re active on social media, they engage with the brands they love on Facebook, Instagram, Snapchat, and other social platforms, and they’re always online whether they’re at a desktop or using their smartphones on the go.

Such an accessible audience is a dream come true for brands, but it’s also an opportunity for tremendous failure. Not only are today’s customers well-connected, but they have high expectations and plenty of access to research their options (aka your competitors) if your company falls short.

LinkedIn is the #1 social networking site for business professionals, but this week, we’re taking a hard look at what people love – and hate – about the platform. Could LinkedIn do better? We think so!

At ImageWorks, every month is Small Business Month. Helping small businesses grow bigger is our favorite job! Since May is National Small Business Month, we’ve put together a list of tips to help you improve each aspect of your company.

We’re only through the first quarter of 2016 but it has already been an exciting year in the world of communications, technology, and media. The rapid evolution of everything from social media to mobile usage is changing at the speed of light, so you’ll want to make sure that your communication strategy follows suit. 
 

Moms make the world go around- they rule the household, work full-time jobs and keep the family together all while checking out the latest news and trends on their mobile devices. Being superwoman ain’t easy, so why make her suffer with a website that isn’t mobile-friendly?

Today we have a guest post and infographic by Matt Banner. 

Creating a killer Facebook or LinkedIn page is a huge part of spreading your presence online, but where do you go from there? The next step is telling your brand’s story. You need to bring customers to your brand, help them connect, and keep them engaged.

With 20+ years of award-winning web design, marketing and branding, we think we can brag just a little bit!

Creating a compelling video is a step in the right direction - especially in today's marketplace. People love watching videos online. But if you upload your video to YouTube and forget about it, you can forget about being found. 

There are several steps you can take - during the creation of your video but also once it's been published - to make sure that your video is searchable and users are inclined to subscribe to your channel for future updates.

Here's how we help companies get found and grow their YouTube subscriber count at the same time.

In our most professional tone…user experience SUCKS on the mobile web. Yup, we said it.