ImageWorks Creative Blog

Assessing your website traffic is analytical process driven by numbers and visitor behavior. How many people are clicking a certain page? How much time are people spending on my page? These are all great measures of your website’s performance; however, did you ever stop and think about their clicking behavior? This is where heat maps come in.

What are Heat Maps?

Heat Maps are a visual representation of your site’s engagement. Heat Maps represent where your website’s visitors looking, clicking, and the frequency of their clicks.

Whether you are creating a business or personal website, you might be wondering what content management system is the best option for your needs. Today, you can choose from a variety of CMS options, including Drupal vs WordPress CMS. Both choices offer advantages, but also have their drawbacks.

vs Drupal CMS

I know what it takes to successfully launch and market a business.

We began in 1996, referring to Image Works as a “studio.” But, instead of prospects reaching out for our online web, branding and marketing skills, they were calling for us to shoot a film. Getting mixed up with the Sony ImageWorks brand caused a tad bit of confusion, and we decided to change our name in early 2000 to ImageWorks Creative – and since then, we’ve been crystal clear that we’re a full-service creative agency.

Looks like Google has started rolling out their Mobile First Index! 

What is Mobile First Index? 

To sum it up, Google will be crawling and indexing your mobile site as the main platform for content and ranking purposes. At the moment, only a small percentage of users have been affected, as this is an experiment. However, it won't be too long before Google begins implementing this Mobile First Index. 

Should you be worried? 

Automation is an essential approach to maximizing your business' productivity and efficiency! With automation, your business stays clocked in even when you're clocked out. However, most of the businesses that utilize automation, end up morphing into sales driven robots that lack humility.

If your business specializes in B2B, chances are your prospects are receiving hundreds of sales pitches a day!

So how are you going to differentiate your business from the pack?

The answer is humility.

Why Humility?

Fahad Muhammad hit all the vital points of creating functional and effective mobile landing pages in his article 10 Tips for an Awesome Mobile Landing Page. Here at ImageWorks Creative we stress the importance of mobile functionality as the number of mobile users is growing exponentially!

Andy Smith recently wrote an exceptional article on The 7 Deadly Sins of Startup Storytelling. ImageWorks has long practiced the art of storytelling for our clients, and this article really drives home some fine points. We learned a lot from this article and we hope you will too! Read more about storytelling and copywriting.

We wanted to share this inspirational article from Firstround.com

The title is engaging: How to Become Insanely Well-Connected. But we see headlines like this all the time. The true wealth of this article is Chis Falic’s (a highly successful VC and past Oracle Salesman) rules for memorable connections. Here are a few of my favorites:

• Convey genuine appreciation.
• Use humility markers.
• Blue-sky brainstorm.

Each goes into details with compelling and thoughtful summaries.

And a favorite quote:

Check out this cool infographic describing how Facebook Native Video helps businessess to engage customers via social media. Read more.