ImageWorks Creative Blog

3 Marketing Tips We Can Learn from Episode VII: The Force Awakens

Posted by Jess December 18, 2015

Star Wars Episode VII: The Force Awakens premiered last night, but it’s been a hot topic for months already. If you saw it opening night and just can’t get enough (or you’re trying to keep yourself busy while waiting for your showtime this weekend), we’re here to help.

How companies find you online is changing in 2016! Find out how to assure your company is easily found.

Posted by Jess December 10, 2015

Every day, Google gets a little bit better at determining a website’s value in response to a user’s query. As a result, rankings fluctuate, and search engine optimizers like us spend a lot of time speculating on what SEO will look like next week, next month, and next year.

ImageWorks is now managing TalkNats.com Nats News Blog.

Washington Nationals Fans: Check Out TalkNats.com!

Posted by Jess November 17, 2015

ImageWorks is proud to introduce TalkNats.com, a top-notch Washington Nationals Fan blog maintained by a devoted group of super fans here in the DC Metro area. A few months ago, ImageWorks was given the opportunity to help with the blog's branding and marketing efforts, and we just love having a good excuse to "talk Nats" at the office!

Small business marketing budget for advertising and branding

Setting a Marketing Budget Without Neglecting Branding or Advertising

Posted by Scott November 12, 2015

Your best marketing tactic is right before your eyes. Can you see it?

Posted by Admin November 5, 2015

Anyone remember when Gatorade had just two flavors? Then a few years later, they added a third. Impressive, right? But sales skyrocketed. Consumers couldn’t get enough of the new fruit punch flavor.

Umm, Gatorade, why did it take you decades to add the plethora of flavors that we see today?

#Gatorade is not alone. I’m looking at you OATMEAL.

5 Reasons Why Small Business Marketing Fails

Top 5 Reasons Why Most Small and Medium-size Businesses Fail at Marketing

Posted by Scott October 15, 2015

Businesses face many challenges, and most of them are related to their core business offerings … and rightly so. However, no matter how great your product or service is, the fact remains that those who “have a need to know” need to be aware of what you offer.

Sponsorships can be a great way to promote your business.

Benefits of Digital Marketing Sponsorships

Posted by Jess October 13, 2015

(This is a guest blog from one of our previous guest posters, Michelle L. Smith).

Shout out to Sharpspring Marketing Automation

SharpSpring: Small Business Marketing Automation that Works

Posted by Jess October 1, 2015

Over the past few months, we’ve been testing out SharpSpring, a marketing automation software designed as a powerful solution for small businesses. We’re excited to be offering SharpSpring to our clients, giving them the opportunity to manage and collect sales leads, contacts, email marketing efforts, and other tools to grow their businesses.

Business Lessons We Learned from Nathan for You

7 Practical Business Tips We Learned From Comedy Central’s “Nathan for You”

Posted by Jess September 22, 2015

If you haven’t seen Nathan for You on Comedy Central, now is a great time to get caught up on seasons 1 and 2 before season 3 premieres on October 15^th.

Don't be a victim of bad SEO. Drop these 5 outdated practices today!

5 SEO Tactics You Need to Forget Right Now

Posted by Jess August 31, 2015

As long as we've had search engines, we've had SEOs trying to game the results. For search engine optimizers who have been in the business for a long time, it can be hard to let go of the old techniques in favor of the new ones. Even marketers who know "just enough to be dangerous" are at risk of abusing tactics that Google now punishes or ignores.

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