ImageWorks Creative Blog

As most would expect, SEO will be changing this year. As Google continues to downplay traditional SEO with the increase in no-click searches (searches answered without the need to click for more answers) and voice searches with Amazon Echo and Google Home, industry professionals must change their game plan to focus on their website’s strengths and prepare for the new additions in user search technology.

In today's online world, social media reviews have replaced the traditional word-of-mouth form of marketing. At ImageWorks, we strongly recommend that our clients engage in a reputation, review, and reward program so that reviews of their products or services are captured quickly and effectively. We recently received this article in our inbox from one of our favorite online marketing resources, Street Fight Magazine.

As marketers, we know better than anyone just how noisy our marketplace truly is. We are fighting for the attention of our customers through thought-provoking content, never before seen advertising, and brilliant campaigns that makes the competition look bleak.

Marketers are given less time and opportunity to work their magic and must not only be cleaver but nimble in doing so.

Looking to gain leads through content? We've found a great article to help you do just that. The 4 Basic Truths of Good Sales Enablement Content offers some bold tips on how to develop the kind of content that will drive action and gain new customers.

The one takeaway you should not miss - make sure you are aware of who your audience is. Know them inside and out. Use what you know to create a roadmap for your content.

With all the content inundating the world wide web, how do you ensure that yours breaks through the noise? Your content needs a purpose, direction, and a target. You want to understand why you are writing what you are writing and to who.
 

If you're in the business of creating content for marketing, you know it's sometimes tough to keep coming up with original, interactive content week after week.

One way to find great content without making it yourself? Contests.

Neil Patel has written a great article about using contests to create user-generated content.

Hop on over and check it out!

Our friends over at Contently have again written a great article on the “Dos & Don’ts of Brand Video”. It’s a great article that touches on many misconceptions that business owners have when it comes to branded video. Too often, business owners or managers think that just because it’s a video, people will respond well. The process of turning an average video into a great one is more difficult than it seems.

Want to read the 6 Dos & Don’ts of Brand Video?

IWC is proud to feature BonAero, a company that manages logistics for aerospace and defense companies. We recently launched their website, complete with a great logo design, unique subpages, and great content creation! Not to toot our own horn, but we think it’s pretty neat and wanted to share it with you.

We styled the logo to reflect the logo design of Boneal, its parent company (which we also designed!).

The folks over at Leadfeeder have put together a great article about strategies to convert visitors to your site into interested potential clients.

If you're interested, click here to read the article: How to Convert Website Visitors into Leads

You may already be active in your social media marketing with Facebook or LinkedIn, but is it worth branching out to Twitter?

Well, as always, that depends. There are a lot of things you should consider before diving in, and we mean it when we say every business is different. But we made this post to help you find out if Twitter is right for you.

In general, you should branch out to Twitter if you can answer “Yes” to two or more of these questions.