ImageWorks Creative Blog

Content is King in Marketing - But Other Departments Crave Content, Too!

Posted by jess March 01, 2016

We’ve been in business since 1996, and “content is king” has been a guiding principle in our industry since we started. Good marketing has always been all about creating high-quality, useful content that shows an understanding of your audience. As search engines become more like humans in their ability to separate quality from quackery, it’s more important than ever to give your visitors fresh, relevant content on a regular basis.

Read More
Simplify your marketing to get better results.

Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away

Posted by scott February 09, 2016

Are you giving your customers too many choices?

More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more!

Not so fast. Sometimes the only thing that results from more choices is more confusion.

Laser focused services and organized products that have clear benefits are what works. Here’s an example from a famous Columbia University marketing study that illustrates our point.

Read More
Custom web design magic comes at a price. Understanding the cost of custom web design.

The Magic of Custom Web Design (& the Cost of Web Design Today)

Posted by jess February 01, 2016

We get this question every day: “How much does a new website cost?” But it’s impossible to have just one answer. Websites aren’t like pencils or hammers. Each site is handcrafted according to a business’s unique needs. Some clients just want a platform to publish content; others need back end portals and e-commerce; still others need to attract key decision makers for complex contracts and sales. No two are ever the same.

Read More
2016 Marketing Predictions and Marketing Advice

Digital Marketing Predictions for 2016

Posted by jess January 26, 2016

This is a guest post written by Wes Towers.

As someone involved in online marketing, I’m often asked this time of year what the next ‘big thing’ will be in marketing. At the start of every year, people take stock of their lives and make New Year’s resolutions. Likewise, business owners around the globe work on goals for the coming year and are typically searching for a magic bullet. While there is no magic bullet, I have some predictions I believe will help SMEs grow in 2016.

Read More
Marketing Lessons from Star Wars

3 Marketing Tips We Can Learn from Episode VII: The Force Awakens

Posted by jess December 18, 2015

Star Wars Episode VII: The Force Awakens premiered last night, but it’s been a hot topic for months already. If you saw it opening night and just can’t get enough (or you’re trying to keep yourself busy while waiting for your showtime this weekend), we’re here to help.

As marketers, most of us will never know what it’s like to promote a product or brand that becomes as popular as the Star Wars franchise. That’s okay. There’s still a lot we can learn from the marketing – and the movies – themselves.

Read More
ImageWorks is now managing Nats News Blog.

Washington Nationals Fans: Check Out!

Posted by jess November 17, 2015

ImageWorks is proud to introduce, a top-notch Washington Nationals Fan blog maintained by a devoted group of super fans here in the DC Metro area. A few months ago, ImageWorks was given the opportunity to help with the blog's branding and marketing efforts, and we just love having a good excuse to "talk Nats" at the office!

Read More
Small business marketing budget for advertising and branding

Setting a Marketing Budget Without Neglecting Branding or Advertising

Posted by scott November 12, 2015

Businesses need customers just as much as customers need businesses. But how do they find each other?

Say hello to marketing.

Marketing is for the business world, delivering products and services to the people who need and want them. Businesses’ and clients’ complementary needs create meaningful relationships and drive growth, but they come at a price.

Cutting through the clutter takes time, creativity, and smart budgeting

Read More