ImageWorks Creative Blog

Content is King in Marketing - But Other Departments Crave Content, Too!

Posted by Jess March 1, 2016

We’ve been in business since 1996, and “content is king” has been a guiding principle in our industry since we started. Good marketing has always been all about creating high-quality, useful content that shows an understanding of your audience.

Simplify your marketing to get better results.

Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away

Posted by Scott February 9, 2016

Are you giving your customers too many choices?

More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more!

Not so fast. Sometimes the only thing that results from more choices is more confusion.

Custom web design magic comes at a price. Understanding the cost of custom web design.

The Magic of Custom Web Design (& the Cost of Web Design Today)

Posted by Jess February 1, 2016

We get this question every day: “How much does a new website cost?” But it’s impossible to have just one answer. Websites aren’t like pencils or hammers. Each site is handcrafted according to a business’s unique needs.

2016 Marketing Predictions and Marketing Advice

Digital Marketing Predictions for 2016

Posted by Jess January 26, 2016

This is a guest post written by Wes Towers.

3 Marketing Tips We Can Learn from Episode VII: The Force Awakens

Posted by Jess December 18, 2015

Star Wars Episode VII: The Force Awakens premiered last night, but it’s been a hot topic for months already. If you saw it opening night and just can’t get enough (or you’re trying to keep yourself busy while waiting for your showtime this weekend), we’re here to help.

How companies find you online is changing in 2016! Find out how to assure your company is easily found.

Posted by Jess December 10, 2015

Every day, Google gets a little bit better at determining a website’s value in response to a user’s query. As a result, rankings fluctuate, and search engine optimizers like us spend a lot of time speculating on what SEO will look like next week, next month, and next year.

ImageWorks is now managing TalkNats.com Nats News Blog.

Washington Nationals Fans: Check Out TalkNats.com!

Posted by Jess November 17, 2015

ImageWorks is proud to introduce TalkNats.com, a top-notch Washington Nationals Fan blog maintained by a devoted group of super fans here in the DC Metro area. A few months ago, ImageWorks was given the opportunity to help with the blog's branding and marketing efforts, and we just love having a good excuse to "talk Nats" at the office!

Small business marketing budget for advertising and branding

Setting a Marketing Budget Without Neglecting Branding or Advertising

Posted by Scott November 12, 2015

Businesses need customers just as much as customers need businesses. But how do they find each other?

Say hello to marketing.

Marketing is Match.com for the business world, delivering products and services to the people who need and want them. Businesses’ and clients’ complementary needs create meaningful relationships and drive growth, but they come at a price.

Your best marketing tactic is right before your eyes. Can you see it?

Posted by Admin November 5, 2015

Anyone remember when Gatorade had just two flavors? Then a few years later, they added a third. Impressive, right? But sales skyrocketed. Consumers couldn’t get enough of the new fruit punch flavor.

Umm, Gatorade, why did it take you decades to add the plethora of flavors that we see today?

#Gatorade is not alone. I’m looking at you OATMEAL.

5 Reasons Why Small Business Marketing Fails

Top 5 Reasons Why Most Small and Medium-size Businesses Fail at Marketing

Posted by Scott October 15, 2015

Businesses face many challenges, and most of them are related to their core business offerings … and rightly so. However, no matter how great your product or service is, the fact remains that those who “have a need to know” need to be aware of what you offer.

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"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"