ImageWorks Creative Blog

A Look Back on 15 Years of YouTube

Posted by ImageWorks Creative Team February 14, 2020
YouTube began with an idea between three coworkers at a dinner party. 15 years later, it is one of the most visited websites and a powerhouse of content. In this blog post, Imageworks Creative celebrates its anniversary and examines what we've learned about online video since YouTube's inception.
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Website Design Cost Guide: The Pros and Cons of Web Design Cost Options 

Posted by ImageWorks Creative Team February 11, 2020
Asking what a website costs is like asking how much a car costs. You can probably find a rusty old pickup for $100, or you could drive the latest Lambo for a cool 7 figures. In both websites and cars, prices vary with need, type, function, size, design, and dozens of other features and factors. What’s most important to you? In this article, we'll provide insight and help demystify all the different options with pros and cons, applicable technologies, usability, platforms, and costs involved for a new website or website redesign. 
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Image of a hand holding a cell phone that is displaying the Pinterest homepage.

Do You Use Pinterest to Market Your Business? You Should!

Posted by ImageWorks Creative Team December 26, 2019

Social media engagement is an enormous factor in bringing traffic to your website. Beyond the standard Facebook and Twitter presence, it’s important to branch out and use other platforms to maximize the benefits. Learn more about why Pinterest is a great, underused tool for driving web engagement, and the best way to use it!

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Top 7 Things You Must Know About Google's BERT Update

Posted by ImageWorks Creative Team November 22, 2019

This week we dive into one of Google’s most significant changes of its Search Algorithm. The BERT Update. Even though the recurring “Big SEO Update” headline is usually intimidating, the BERT update overall is a positive step forward for content writers and the future of search. Google will now understand language more like a human and less like a robot, in short, brining us to the most important point of this article: “Don’t Change What You’re Doing”. In the past SEO updates were unclear and mysterious bringing sites down in their organic rankings at an alarming rate.

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5 Easy Updates To Improve Your Website's Usability

5 Easy Updates To Improve Your Website's Usability and Conversions

Posted by ImageWorks Creative Team October 24, 2019

Website usability and experience (UX) is all the rage these days. With more analytics than a NASA lab at our fingertips, we now have more insight into how customers behave online and interact with your website. Here are some quick tips to make sure you take advantage of some of today's core usability “must-haves.” 

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Why your website design and usability is critical

Why your website design and usability is critical to your business.

Posted by ImageWorks Creative Team August 22, 2019

Too often we see companies with websites that seem like they just don't care about the impression they make. Or perhaps they just don't think its important. Well this data tells us a different story. Not only should you invest in your website experience, you should consider your overall BRAND experience. When you consider that 97% of your customers will come to your website BEFORE they consider your services or products, it's easy to determine that your website needs to tell your story and is one of the most imperative parts of your business.

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1 Important Tip for Creating Marketing Videos

Posted by ImageWorks Creative Team July 29, 2019

The trend for marketing videos is one that keeps growing, and more and more businesses are adopting video creation and sharing as a part of their marketing plan. Whether you are creating your own videos or are hiring a creative team, there are a lot of factors to think about when creating them, and it can often be overwhelming for a beginner. It's a good idea to start slow when you're learning about something as complex as video marketing, avoiding learning a hundred new things at once.

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How Facebook advertising solves an age-old marketing dilemma

How Facebook advertising solves an age-old marketing dilemma

Posted by ImageWorks Creative Team July 09, 2019

The very big advertising problem

A fundamental problem with many advertising platforms, like radio and TV, is that the message they deliver often reaches the wrong audience, or reaches the audience at the wrong time.

Honestly, even a well-meaning businessperson could be using modern advertising platforms and still be making this mistake.

What constitutes “the wrong time”? Well, you can base that on where a customer is in their customer lifecycle. If you know what this is, you can go ahead and skip this next section.

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