KM Institute, experts in knowledge management and knowledge management certifications, has been working with us for a long time. For the past several months, we've been working with them to help evolve the way their brand looks and feels, and the result is a brand new website that represents their modern approach to training and organization.

If you have a list of contacts, congratulations! You have the basis for a robust lead generation campaign. Yet, the fact remains that four out of five B2B leads never actually turn into sales. Why exactly is that?

We’ve talked a lot about search engine optimization and what it takes to get a site ranking for important search terms (otherwise known as keywords). We’ve even mentioned the “thousands of ranking factors” that determine how a search engine like Google will rank your site as compared to your competitors.

You don’t have to be a designer to recognize really terrible web design. Flashing lights, mismatched colors, text too small to read (or too big to fit in one screen) … these are things that make even the least artistic visitors cringe and click away.