ImageWorks Creative Blog

Customer journeys (also known as customer journey maps) are an incredible tool for online marketers. They give the prospect the exact information they need to lead them down the sales pipelines, when they need it. It’s often an automated process, so you can deliver targeted materials with a push of a button!

Here’s how journeys work:

If you're continually improving your brand's presence online, you know about the impact of social media. And like us, you are probably constantly evaluating your strategy to make sure it's up to speed. Our friends over at Sprout Social have created a great infographic checklist to help businesses see where they need to grow or what they want to focus on. Check it out!

Here at ImageWorks, we are big fans of customer journeys, a relatively new idea that has taken a hold of the marketing world. We are getting ready to release some content to help you understand how it works! In the meanwhile, we found this great article by Neil Patel of Quicksprout. It’s titled: The Beginner’s Guide to Customer Conversion Funnels and explains a lot of the concepts behind customer journeys.

Check out the article and let us know what you think! Remember, this explains much of the basis behind what we will discuss in the next few weeks.

How do small to medium sized businesses set an effective marketing budget plan for their company? That’s a question we get asked quite a lot. Unfortunately, there is no magic answer.

According to Google Research, 50% of B2B search queries are made on smartphones. By 2020, this percentage is expected to grow to 70%.

Are you a B2B business? If you’re interested, here’s the link to the full Google article: https://www.thinkwithgoogle.com/marketing-resources/experience-design/b2b-marketing-reshaping-growth/

You’ve probably already heard of the Facebook Data Scandal, where user information was misused by Cambridge Analytica for political ad targeting during the 2016 election.

Because of this massive data breach, consumers are careful now, more than ever, about protecting their data. As a marketing agency dealing with customer data, we are affected by this scandal too. ImageWorks Creative is committed to keeping your data safe and using it ethically.

Here at ImageWorks, we understand that it’s hard to come up with creative and engaging post ideas for social media channels day after day. Sometimes the ideas just run out! That’s why we’ve created this blog post as an "idea jump starter".  Here are 19 blog post ideas that will help you out of that creativity slump!

So you have a website. Great! If you’re reading this article, you know that that’s not enough to bring you more views, higher Google rankings, or what you’re really after: more business. Here you’ll learn the five necessary elements of every good business website, no matter what industry. 

Looking for experienced professionals who can take your website to the next level? Let's talk about how you can grow.

SEO is always changing. Search algorithms change, methods change, and the market changes. But there are a few principles of SEO that will always stand the test of time. The Content Marketing Institute has written a fabulous article on SEO—but it takes a different angle. The authors brilliantly take you through 17 SEO mistakes that will always hurt your company, no matter what happens in the SEO world.

Are you doing any of these 17 SEO Misfires?

So you’ve published a great piece of content to your website or blog. You’ve shared the content to all your social media channels, told all your friends and your page is garnering lots of views!

Now comes the big SEO question: When will my page rank on Google?