ImageWorks Creative Blog

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SEM or PPC: What’s the Difference & Which One Do I Need?

Posted by ImageWorks Creative Team January 26, 2022

Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC.

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How to Get Started with Email Marketing

Posted by ImageWorks Creative Team January 12, 2022
Email marketing is better than any social media marketing strategy you or your marketing experts could cook up. While you are competing against every other email in your audience’s inbox, there’s no algorithm to game. It’s a channel you own almost as much as you own your website. No matter how flashy the latest social media platform is, email is too golden to brush aside.
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Our Best Web Design, Branding, & Marketing Advice From 2021

Posted by ImageWorks Creative Team December 29, 2021

It may have taken all year, but we made it to the final week of 2021! We won’t blame you if you’ve already mentally checked-out until the new year.

2022 Calendar

ImageWorks Creative's Annual Review 2021

Posted by ImageWorks Creative Team December 15, 2021

As much as it doesn’t feel like it, the end of 2021 is approaching. We’ve got our eyes on next year and how we can do even better as a web design and branding agency.

Woman looks worriedly at her laptop, wondering if her business website is sick and who can help her fix it

Is Your Website Sick? Advice from a Website Doctor

Posted by ImageWorks Creative Team December 01, 2021

The cold weather that has descended on the DC Metro Area - where ImageWorks Creative is based - conjures our winter jackets from the closet and thoughts of seasonal flus. Really, you can get sick year-round if you don’t take care of yourself.

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The #1 Way To Support Small Businesses for Free

Posted by ImageWorks Creative Team November 17, 2021
There are more than a few ways you can support your favorite small businesses. Obviously, buying their goods or services is among the best ways to do that. However, when your own times are tough, that may not be an option. With Small Business Saturday coming up, we wanted to promote the best way to support small businesses without spending a dime: online reviews.
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Hashtag Best Practices for Twitter, Instagram, & More

Posted by ImageWorks Creative Team November 03, 2021

Our time with the tags has come to an end. Over the last few weeks on our blog, we’ve explored the history, use cases, and best practices for hashtags on the major social media networks.

Updating Websites from Drupal 8 to Drupal 9

Updating Websites from Drupal 8 to Drupal 9

Posted by ImageWorks Creative Team October 25, 2021

In June of this year, Drupal announced their Drupal 8 content management system would reach its end-of-life cycle on November 2, 2021.

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To Use or Not To Use: Hashtags on Pinterest

Posted by ImageWorks Creative Team October 21, 2021

How many of you reading this knew Pinterest is a search engine? The social site is known for its bookmarking capabilities, allowing users to collect craft inspiration or create wedding mood boards.