ImageWorks Creative Blog

It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.

The most common online visibility strategies are search engine optimization (SEO) and search engine marketing (SEM). To use them properly, it’s vital to understand the difference between the two.

Whether you’re in a competitive market, or you’re just looking to get a competitive edge, advertising on Google is an important part of a balanced digital marketing strategy. The different types of Google Advertising campaigns can lend themselves better to different business goals and budget. So, in order to get the best return on investment, what Google Ad type is best for you

Following our latest website launch by IT-CNP earlier this week, another ImageWorks Creative client has unveiled their new website. The new site serves as a directory of building management services they provide such as green cleaning, restoration, and bird control.

What kind of kid were you in highschool? I would have self identified as a newspaper kid, and my classmates would have agreed. During my time on my highschool’s paper, I developed a system for writing that has been enormously helpful in my drafting of frequent blog posts. Blogging can be a useful marketing tool for many businesses, but owners can be intimidated by the demands of a successful blog. To assuage any apprehension you might have, I’ll be sharing the steps of my blogging process with you today.

Google has given more weight to local search results, especially if people use their mobile devices to do the search. The way to take advantage of this trick in the algorithm is to optimize your website for local search - & Google My Business can help.