ImageWorks Creative Blog

The Most Misunderstood Marketing Metric: Bounce Rate-How Much Does It Really Matter?

Posted by Prajina March 22, 2018

Most people think that a low bounce rate equates to success in the marketing world, but is that really true?

Our friends over at Contently have put together another fantastic article providing a counterpoint to that thought.

Here's an excerpt from the article:

SuiteBriar Website Reveal!

Posted by Prajina March 16, 2018

Here at ImageWorks, we love seeing our hard work pay off! We were tasked with creating the logo, brand identity, and website for SuiteBriar.

Is Machine Learning Taking Over Marketing?

Posted by Prajina March 12, 2018

We’ve all heard the claims that artificial intelligence (AI) and machine learning will slowly take over jobs until there are very few left. Is this a real danger? We don’t know. We can’t predict the future, but what we do know is that machine learning is a tool that is making a lot of our jobs in the marketing world much easier.

Why Organic SEO is Vital to Your Digital Marketing—Ignoring it Will Hurt Your Bottom Line

Posted by Prajina March 1, 2018

Content Marketing Trends for 2018

Posted by Admin February 15, 2018

At ImageWorks Creative, we preach that content marketing MUST BE the number one marketing tactic for all businesses. We love that Contently agrees and want to share their list of trends for 2018. Read now!

ImageWorks Creative Named as a Top 24 Agency in DC!

Posted by Admin January 23, 2018

Question: How do you know when you can trust an agency with your business?

Answer: By finding out what others say about them!

For the second time, ImageWorks Creative has been named as one of the top 24 web design agencies in Washington DC by Expertise.com! We are proud to once again be recognized for our experience and skills.

You Need a Video in 2018!

Posted by Admin January 5, 2018

One of our New Year's Resolutions at ImageWorks is to help our clients share more via video. Videos get noticed more, viewed more, rank higher in search engines, and engage your clients far more than static content.

Hot Topic: Heat Maps! What They Tell You About Your Website Experience

Posted by John November 9, 2017

Assessing your website traffic is analytical process driven by numbers and visitor behavior. How many people are clicking a certain page? How much time are people spending on my page? These are all great measures of your website’s performance; however, did you ever stop and think about their clicking behavior? This is where heat maps come in.

What Affects Local Search Rankings? Hint, it Starts With Proximity

Posted by John November 9, 2017

Technological advancement has taken marketing to a whole new level. Let’s face it, technology has simplified our lives to the point where typing has become a nuisance. Who needs to type when you’ve got your own digital assistant!

“Siri, name marketing agencies near me”

“Alexa, what are the best Thai restaurants near me?”

Drupal or WordPress Choose the Right CMS for Your Business

Drupal VS WordPress? Which CMS is Right for Your Business

Posted by Scott October 14, 2017

Whether you are creating a business or personal website, you might be wondering what content management system is the best option for your needs. Today, you can choose from a variety of CMS options, including Drupal vs WordPress CMS. Both choices offer advantages, but also have their drawbacks.

vs Drupal CMS

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