ImageWorks Creative Blog

With July comes a new ImageWorks Creative client website launch. Triitus Corporation just launched their new website, showing off their unparalleled expertise in next generation security.

There’s a lot of moving parts when it comes to managing an agency or small business. As a business with over 20 year of experience, we’ve tried and tested many tools. So, here are our top 5 that will make your life easier as a business owner. 

Almost 15 years ago, we tried to answer the question, “What is branding?” In that time the definition has changed, expanded, and overall has been the subject of debate depending on who you ask. So, we figured it’s about time we revisit what’s included in your branding and why you need to brand your company in the first place.

At ImageWorks Creative, we not only provide our clients with full service web design and marketing expertise, but we also share our industry insight on the ImageWorks Creative Blog. We love bringing new writers and experts to our audience, so if you want to write for ImageWorks Creative, follow these guidelines and submit your article to our content team.

Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.

It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.

The most common online visibility strategies are search engine optimization (SEO) and search engine marketing (SEM). To use them properly, it’s vital to understand the difference between the two.