ImageWorks Creative Blog

Digital marketing, search engine optimization, and sitemaps for websites: conceptual vector illustration of computer with site map image, dark background
Digital marketing, search engine optimization, and sitemaps for websites: conceptual vector illustration of computer with site map image, dark background

Sitemaps: 4 Things You Must Know Even if You Don’t Code

Sitemaps are an essential part of any good SEO strategy, but what exactly are they and why are they important? Read on for the 4 things non-coders should know about sitemaps.
Conversion rate optimization person writing on laptop

10 Conversion Rates Optimization Tips To Help Grow Your Business

In the fast-paced and highly competitive digital realm, having a visually appealing website and a strong online presence alone is no longer sufficient to secure business success.
Homerun Nat's baseball flying over the scoreboard
Homerun Nat's baseball flying over the scoreboard

A Home Run Story in Local Marketing and Web Design

The Heartbeat of Nationals Fandom

In the fast-paced world of digital marketing and web design, there are few accolades as prestigious as being featured in The New Yorker.

A tabletop view of a SEO team member's desk shows icons representing SEO, keywords, and a man's hands on a laptop. The man is writing about how keyword research can skyrocket SEO rankings and transform an enterprise's SEO strategy. The image shows that keyword research is an essential part of any successful SEO campaign.
Tabletop view of a SEO team member's desk with icons representing SEO, keywords, and a man's hands on a laptop writing about how Keyword Research Skyrockets Your SEO Rankings and Transforms Your Enterprise's SEO Strategy

How Keyword Research Skyrockets Your SEO Rankings and Transforms Your Enterprise's SEO Strategy

In today's fiercely competitive digital landscape, unlocking the potential of your website is crucial for success. One powerful tool that can make all the difference is keyword research.

AI generated image of a robotic human viewing digital marketing and custom web design data on a computer screen with blue toned tech lighting.
AI generated image of a robotic human viewing digital marketing and custom web design data on a computer screen with blue toned tech lighting.

The darkside of AI in marketing and web design: Why it's not always effective

Artificial intelligence (AI) has revolutionized many industries, including marketing and web design. AI-powered tools can help businesses automate tasks, analyze data, and create personalized experiences for their customers. However, AI is not a perfect solution, and there are some dark sides to its use in marketing and web design.
illustration of 2 male hands Striking the Perfect Balance between web design elements of UX on a digital website and website content elements on the same web design landing page shown.
illustration of 2 male hands Striking the Perfect Balance between web design elements of UX on a digital website and website content elements on the same web design landing page shown.

Striking the Perfect Balance: The Importance of Responsive Web Design and Content in Digital Marketing

Read now to learn why to consider implementing design before a content strategy.
A photograph of a male individual's hands holding a tablet with their left hand, while their right hand points at a data graph and charts displayed on the tablet screen. The screen shows Google Analytics 4 data. The background includes a laptop, a pen, and a pencil placed on a table.
A photograph of a male individual's hands holding a tablet with their left hand, while their right hand points at a data graph and charts displayed on the tablet screen. The screen shows Google Analytics 4 data. The background includes a laptop, a pen, and a pencil placed on a table.

Understanding Google Analytics GA4: A Comprehensive Guide

Google Analytics 4 (GA4) is the most recent version of the analytics platform.
An image of a laptop from the top down. One hand is on the keyboard, and the other is holding a cup of coffee next to the laptop. Plans are written on the desk, and the laptop screen shows a custom web design in progress.
An image of a laptop from the top down. One hand is on the keyboard, and the other is holding a cup of coffee next to the laptop. Plans are written on the desk, and the laptop screen shows a custom web design in progress.

Custom Web Design vs Using a Template: Which is Right for Your Business?

Collaboration with experts to create bespoke websites that best represent the brand and its customers is required for custom web design. Developers add features to increase time efficiency and customer interaction. Template design, on the other hand, employs pre-set formats for text and layouts, which are less flexible than custom designs. Read it right now.
SEO auditing services and Website Performance
SEO auditing services and Website Performance

SEO Auditing: What is it and why is it important?

An SEO audit examines the various factors that impact a website's organic search ranking and identifies issues and optimization opportunities to improve its performance. Regular SEO audits are crucial to keep up with Google's algorithm changes and user behavior. It is recommended to hire a consultant or agency to perform the audit and develop an action plan to prioritize the most significant problems affecting a website's proper function. In this blog, we'll explore the importance of an SEO audit for your website and how it can help increase leads, traffic, and revenue.