With the impact of COVID-19 slowing down business for everyone, ImageWorks leadership decided early on to take a step back and examine how we could use this time to better develop our business. We revamped how we deliver some of our services, like our web design plans, and, afterwards, realized our digital branding should get an update as well.
Using video to create a marketing message is effective because it is to the point, visual, and you can include a lot of information in a short amount of time. Video marketing has been tried and tested over the last few years, and we know that some approaches work better than others. Guest Post by Darya Jandossova Troncoso.
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
Since 2015, National Higher Education Day has been a day to promote higher education options and discuss various related topics, such as tuition and accessibility. Preceding the celebrations on June 6, we thought we’d highlight a few of our clients that know their way around the complexities of admissions and transcripts.
Blogging is a somewhat nebulous term. It’s a popular storytelling medium that’s as vast as the Internet itself. There are lots of different aspects to blogging, but we’ve broken down what you need to do in order to easily start a company blog.
We know how hard Stay At Home orders have hit independent enterprises, and how difficult it is to operate without a large team or budget to fall back on. To help these businesses through difficult times, ImageWorks Creative has produced The ImageWorks Small Business Stimulus Package, available until July 31. The package aims to help small businesses optimize their website and craft a winning marketing strategy.
So many companies and strategists are telling everyone that digital marketing is more important now than ever. Okay, but how many are telling you how to properly take advantage of the landscape? Our guess is there isn't many, so we compiled a quick list of what you need in your digital strategy.
Our clients do some pretty amazing things, but - in celebration of Earth Day - we're shouting out our clients that give back to the environment. From business foundations to personal values, our clients show the diverse ways we can all be a little more sustainable.