Revolutionizing Web Design for the Apple Vision Pro Era

Posted by ImageWorks Creative Team March 06, 2024
Man and woman wearing virtual reality headset and looking at abstract VR world. Vector illustration for web

Once a technology that could only be dreamed of, virtual reality (VR) and augmented reality (AR) wearable devices have been advancing by leaps and bounds in recent years. This advancement has been matched by the public’s interest in owning and using these devices, particularly VR and AR headsets. In fact, the extended reality (XR) market is expected to reach over 100 billion U.S. dollars by 2026, with more devices, more consumers, and more XR experiences joining the fray.

These experiences aren’t limited to gaming, however. Users are continuing to explore everything that VR/AR headsets can do, including acting as an alternative to the traditional methods of web browsing.

Enter the Apple Vision Pro and Meta Quest 3

Currently the two most popular VR/AR headsets on the market, the Apple Vision Pro and the Meta Quest 3 are leading the charge when it comes to connecting the public to the meta verse and all it has to offer. Just as the metaverse aims to blend the digital and physical worlds, these headsets are serving as an entry point for those looking to get a headstart on interacting with the next iteration of the internet.

As more people get online, companies are looking to meet consumers where they are through immersive, custom web design and development. This often means a major shift in website redesign principles to cater more towards VR/AR experiences.

The Impact of VR/AR on User Experience

It’s no secret that the current state of the virtual space is centered on immersion. With the continued growth of VR/AR headsets in the mainstream, it’ll soon be more important than ever to focus on custom web design that’s inclusive to these users.

The user experience (UX) is one of the fundamental aspects of any website or app, and when immersion is the name of the game, UX is placed front and center.

To be successful in this new space, highly responsive pages and images, fast typography, and fluid, easy to use designs will be even more important when it comes to engaging consumers and creating conversions.

What This Means for Web Design

As we shift towards more immersive, flexible, and adaptive web designs, web developers will need to think outside of the standard viewing formats we’re used to. VR and AR technologies aren’t limited to the specific aspect ratios found with desktops, phones, and tablets. This means that the predefined breakpoints and screen sizes typically used as a starting point for building a website will need to be reevaluated.

The way CSS is typically approached will be forced to pivot, with device compatibility based media queries seeing more use and responsive images that can adjust to the proper resolution when needed becoming a staple in the developer tool belt.

How ImageWorks Creative Can Help

When it comes to creating responsive, immersive websites, you need a team that understands current and future design challenges and how to address them. ImageWorks Creative’s innovative web design services take custom web page design to a new level by focusing on UX, conversion goals, and a true content strategy. From helping you build your brand from the ground up to making improvements to your existing site, our team has the expertise you need to get ahead of the competitors and prepare for the future of the web.

Looking Toward the Future With VR/AR

Trends are the lifeblood of the internet, helping both businesses and consumers stay up-to-date on what’s happening in the world around them and how it affects them. Technology like the Apple Vision Pro and the Meta Quest 3 is still in its infancy, yet data suggests it will only become a bigger part of our everyday lives.

Currently, the price point of devices like these is daunting to many average consumers, but as the tech improves and becomes more affordable, they’ll likely become as common as smart phones.


If you want to stay ahead of the curve and make sure your business is ready for the future, you need a forward-thinking partner.

That’s why companies in the DC metro area turn to ImageWorks Creative for all of their web design and marketing needs. Contact us today to learn more about what we can do to help you get your site optimized!

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