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Custom Web Design & Development
Award-Winning & Results-Oriented
Website Design Since 1997.
Ready for a best-in-class, custom website design that focuses on user experience (UX), conversion goals, and a true content strategy? Our websites are engaging, forward-thinking, and built for results.
What does “custom website design”
really mean?
- Custom websites are designed and built after in-depth strategy and planning to give your customers the ultimate website experience.
- We do not use pre-designed templates. Instead, we design each page around specific content – making a website that’s more engaging, more user friendly, and completely customized to your brand.
- Your custom designs are coded inside a content management system (CMS) like Drupal or WordPress for easy management and updates.
Custom CMS “Theme” Design & Build-Out
A content management system (CMS) like Drupal or WordPress is pretty standard out of the box. That’s why we take the time to build out a custom theme to make your website truly authentic and one-of-a-kind. We inlay a set of code and style sheets that customize the layout, look, and functionality to your unique brand. From spacing and alignment to colors and typography, nothing is overlooked when we build your custom website theme.
Our custom CMS theme build-out includes:
- Fully-customized CMS framework setup and styling
- Sitemap planning and implementation, based on leading usability and conversion tactics
- Fully custom-designed homepage experience
- Unique sitewide style guide, defining your color palette, typography, call to actions, buttons, and more
- Contact form styled
- Style “template” for standard page
- Blog styled (Optional)
Adding subpages (interior pages) to your CMS theme.
Standard Subpage Style
Routine, content-heavy pages that follow the CSS style built into your initial website framework.
Custom Designed Subpages
Pages that are styled to fit specific content, with a design & flow that optimizes engagement and conversions.
Why GREAT design and usability matter!
38% of site visitors will stop engaging with a website if it is unattractive
44% of site visitors will leave if there is no contact info
2/3 of site visitors would rather read something with a beautiful design rather than something plain
The ImageWorks custom
website design process:
- Plan the strategy - Set your goals, research your competitors, plan your content, and so much more.
- Design & build your custom CMS theme - Customize your brands “theme” and build functionality that provides the backbone of your online experience. Whether it's a new site or redesigning an older website the process is the same. (details below)
- Add Subpages - Choose custom or standard subpage designs depending on your needs and budget. (see below)
- Add a Blog (optional) - Empower your website with a publishing engine designed to boost organic search performance and captivate your audience.
- Custom web development & third party integrations: - Add a gallery, a password-protected employee portal, e-commerce, custom databases, and anything your business needs to grow. Integrate your CRM, GA4, Accounting, marketing automation and more..
- Test & launch - Deploy your website to the world wide web, checking that it functions beautifully across the leading browsers and devices.
- Evolve with continual UX optimization! - Review live site data and actual user behavior to continually enhance your website experience and conversion rates.
Your website is often the #1 factor affecting your brand image and customer experience.
Website redesign / Revamp services
Our website redesign services may be a great option. We’ll tweak and improve your existing website, from small fixes to complete website redesigns and overhauls. We can work with the “good bones” of your existing content management system (CMS) to add more sizzle, strategy, and UX enhancements that make it shine.
See more about website redesign
Additional web development services
Custom web development services is a broad term for many back-end development projects and integrating third-party tools and services to enhance the functionality of a website. At our custom web development agency, we have experience integrating a wide range of third-party tools and services to help our clients achieve their business goals, as well as 100% custom build web solutions.
- Building custom software for advanced web functionality. You dream it, we build it!
- Employee & Customer Portals
- Back-end Membership Portals
- Event Portals
- Courses & Classes
- Payment Gateways
- Portal, database, intranet, and ecommerce development
Web & UX Design FAQ and
Key Considerations
38% of site visitors will stop engaging with a website if it is unattractive
44% of site visitors will leave if there is no contact info
2/3 of site visitors would rather read something with a beautiful design rather than something plain
Custom website design (as opposed to using a pre-built template or a DIY drag and drop website builder) allows our team to create unique styles, graphics, content, backgrounds, animations, call to actions, visual elements and functionality designed exclusively for your brand and user experience.
One of the biggest benefits of true custom website design is the ability to tailor the design to your specific business needs and goals. With a template, you are limited to the pre-designed layouts and features, which most likely will not align with your business objectives.
…and if your website needs just a little help…
Let’s chat about your website design goals
We start with strategy and goal planning. We want to get to know you and work with you as partners! Our process goes something like this: Our team of experienced designers and developers create beautiful, functional websites that help businesses grow.
Whether you need a new site built from scratch or want to update your current one, we can help. We build websites that look amazing and function flawlessly across desktop, tablet, and mobile devices.
Drupal provides enhanced performance, more security, and additional accessibility features as compared to WordPress. WordPress is easier to use and has thousands of “plug ins” However said plugins are the #1 way hackers get into Wordpress sites. We will help you choose the best CMS for your exact needs.
Our website design services are built with responsive design in mind. Responsive design supports mobile users and tablet users, enabling access to your website from anywhere and any device!
If your website doesn't support mobile users, Google sees that and modifies your ranking in search results. That can lead to a lower ranking, pushing your site to page two of search results and away from your target audience. We prevent that from happening to your business.
Drupal Website Design or WordPress?
Choosing a CMS is a very important consideration when building a website, with some of the most popular CMS’ available today being WordPress and Drupal.
With a content management system, just as the name suggests, you’ll be able to quickly manage all of the content on your website, including blog content, page content, images, media, and more.
A CMS gives you the ability to make changes to your website’s pages and content without needing to hire a web developer, designer, or technical expert. WordPress is easier at editing but Drupal is a more robust and secure platform. Both are the backbone of many of the world’s most ambitious digital experiences.
Are you ready to talk?
What's next?
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Or give us a call or text: (703) 783-7994
