Revamp Your Online Presence with Professional Website Redesign Services
If your existing site has “good bones” and just needs updating, we can help you add more sizzle, strategy, and UX enhancements to make it shine. Like a facelift for your online presence! A website redesign within your current Content Management System (CMS) is often a great and affordable option for people on a budget or who want a quick fix to their website woes.
In today's digital age, having a visually appealing, user-friendly, and up-to-date website is crucial for businesses. If your website is outdated or not meeting your business goals, it may be time for a revamp. That's where professional website redesign services come in and choosing the right website redesign company is a crucial step.
We Have Years Of Proven Website Redesign Results.
We’ve been researching this for decades. There are certain ways to strategically organize your site so that customers respond more favorably - what the industry calls “user experience (UX) optimization.”
Your website is often the first impression potential customers have of your business. If your website is outdated, difficult to navigate, or simply not meeting your business goals, it may be time for a website revamp. But where do you start? That’s where professional website redesign services come in. Below we’ll explore the benefits of website redesign services and how they can help you revamp your website for success.
Website Redesign Focus Areas:
When redesigning and overhauling your website, we look at these design & usability touchpoints:
- Menus and Navigation Size, categories, subcategories, what they suggest, and how they display and function might seem simple in a menu, but we find it’s often executed poorly. Polls have shown that most companies use incorrect labels that are a disconnect with user goals.
- Hero Area A customer’s first impression of who you are, what you do, and why they should care usually happens when they first land on your homepage - an area we call the “hero.” You will need a strong and sensible call-to-action (CTA). The right message is critical to the user experience.
- "Scan-able" Sections of the Homepage These should highlight key information, services, news, and (of course) good CTAs.
- Vital Information How is information such as phone numbers, email addresses, and CTAs are displayed? Are they engaging and clickable? Or boring and easily missed?
- Are Subpages Easy to Navigate? Are CTAs located properly? Is there easy navigation to jump to other pages of interests? Are services cross-promoted?
- Is the Contact Page Up to Usability Standards? Is key data where it should be? Are your forms too long or too short? Are they connected to CRM and marketing automation tools?
- Does the Site Use Carousels and Sliders? Many customers perceive these as distracting and spammy.
- Is Your Site Fully Responsive? Does it properly scale for notebooks, tablets, and smartphones? What information is shown and not shown? What is essential for conversions on mobile?
- Usability standards. These change all the time and greatly affect both perception and conversions. We will get you up-to-date with the latest trends and guidelines.
Phew! That’s a lot. But each point may affect your company’s bottom line. When we tweak or overhaul your existing website, we explore these points and many more.
Why Is Website Redesign Important?
Your website is a crucial part of your online presence and plays a significant role in your business’s success. Here are some reasons why website redesign is important:
Improves User Experience
User experience (UX) is a critical factor in the success of your website. If your website is difficult to navigate, slow to load, or not optimized for mobile devices, users are likely to leave and look for a better experience elsewhere. A website redesign can improve the overall user experience, making it easier for visitors to find what they’re looking for and ultimately increasing conversions.
Stay Up-to-Date with Design & Usability Trends
Web design trends are constantly evolving, and an outdated website can make your business look behind the times. A website redesign can incorporate modern design elements and keep your website looking fresh and relevant.
Boost Search Engine Rankings
Search engine optimization (SEO) is essential for driving traffic to your website. A website redesign can incorporate SEO best practices, such as optimizing for keywords, improving site speed, and making your website mobile-friendly, all of which can help boost your search engine rankings.
Align with Your Brand and Business Goals
As your business grows and evolves, your website should reflect those changes. A website redesign can align your website with your current brand and business goals, ensuring that it accurately represents your company and its offerings.
Usability answers the question, “Can the user accomplish their goal?