In the Thought Bubble: A Look at Our Social Media & Website Revamp

Posted by ImageWorks Creative Team July 01, 2020

With the impact of COVID-19 slowing down business for everyone, ImageWorks leadership decided early on to take a step back and examine how we could use this time to better develop our business. We revamped how we deliver some of our services, like our web design plans, and, afterwards, realized our digital branding should get an update as well.

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3 Ways To Use Video In Your Marketing Strategy

Posted by ImageWorks Creative Team June 26, 2020
Using video to create a marketing message is effective because it is to the point, visual, and you can include a lot of information in a short amount of time. Video marketing has been tried and tested over the last few years, and we know that some approaches work better than others. Guest Post by Darya Jandossova Troncoso.
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How To Start a Company Blog

Posted by ImageWorks Creative Team May 29, 2020
Blogging is a somewhat nebulous term. It’s a popular storytelling medium that’s as vast as the Internet itself. There are lots of different aspects to blogging, but we’ve broken down what you need to do in order to easily start a company blog.
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Declutter Your Digital Strategy

Posted by ImageWorks Creative Team March 24, 2020
What's on your spring cleaning to-do list? While you're washing your windows& scrubbing your baseboards, don't forget to turn your duster on your digital strategy. Here are 3 things that could use a bit of decluttering.
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1 Important Tip for Creating Marketing Videos

Posted by ImageWorks Creative Team July 29, 2019

The trend for marketing videos is one that keeps growing, and more and more businesses are adopting video creation and sharing as a part of their marketing plan. Whether you are creating your own videos or are hiring a creative team, there are a lot of factors to think about when creating them, and it can often be overwhelming for a beginner. It's a good idea to start slow when you're learning about something as complex as video marketing, avoiding learning a hundred new things at once.

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Build Better Bullet Points!

Posted by ImageWorks Creative Team December 08, 2016

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Let’s get to the point. The bullet point, that is. With all of the distractions and media bombarding people today, the master of the concise statement is the most effective communicator in the digital sphere. So what are the best tips and tricks of the copywriting trade?

 

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Dog Police Mugshot

Link-Building and Content: The Right Combo for Getting Found Online

Posted by ImageWorks Creative Team July 26, 2013

In a recent interview, Eric Enge of Stone Temple Consulting asked Google’s Matt Cutts a question that weighs heavily on the minds of today’s SEO professionals: “Is link building illegal?”

Google’s algorithm changes over the past few years have scared many a webmaster into believing that backlinks could be detrimental to his or her site.  No longer the basic SEO staple it once was, link-building has instead developed a reputation as risky behavior that Google is poised to punish.

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