In the midst of your spring cleaning, you might realize you’re dusting off things you don’t even use. We all tend to hoard over the colder months and our businesses are no exception. As you’re looking for ways to rejuvenate your content strategy for the new season, it might be a good time to let go of things that no longer serve you or your business goals.
Here Are 3 Things You Should Ditch From Your Digital Strategy
1. Your Random Social Media Follows.
Your social media should not just be a place where you expect people to follow you. Social feeds can also be a great insight into your audience and industry. What accounts, tags, and topics are you following to stay up-to-date? Take a look at who/what you’re following and decide if those accounts are helpful or just cluttering your own content consumption.
2. Your Do-Nothing Ads.
Whether they’re on Google, Facebook, or somewhere else online, if you’re paying for ads, they should be working for you. Take a look at the data, but also look at the campaign structures and targets. Do they still serve your business goals? After you remove the unsalvageable, see what you can eliminate from your remaining campaigns. Things like seldom used search terms or poorly received ad copy sometimes just need a little TLC to boost the ad’s overall performance. With clearer ad strategy, you get clearer data for future campaigns.
3. Your Confusing Website.
We’ve already discussed some spring cleaning tips for your user experience, but what are some additional ways to knock the cobwebs from your website? One of the simplest ways to freshen up your interface is to reorganize. Look at your website analytics and see which pages are lacking in traffic. Does the content need to be broken up into multiple pages or rewritten for readability? Does your navigation need to be re-ordered? Structuring your site’s framework for easy navigation and filling it with clear content for easy reading is a simple decluttering tactic that gets overlooked all too often.
Now, don’t ditch everything for the sake of slimming down your digital strategy. You probably have plenty of digital assets you can - and should - keep. We just want to encourage you to think critically about where your time, effort, and money are being spent. By letting go of what no longer serves your business, you free up resources to better develop what actually works. Who knows? You might make a little room for innovation while you’re at it.
By Jordan Latham