Search Engine Optimization

SEM or PPC: What’s the Difference & Which One Do I Need?

Posted by ImageWorks Creative Team January 26, 2022

Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC.

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3 Ways To Use Video In Your Marketing Strategy

Posted by ImageWorks Creative Team June 26, 2020
Using video to create a marketing message is effective because it is to the point, visual, and you can include a lot of information in a short amount of time. Video marketing has been tried and tested over the last few years, and we know that some approaches work better than others. Guest Post by Darya Jandossova Troncoso.
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Your Online Spaces Deserve a Few Updates

Posted by ImageWorks Creative Team April 16, 2020
Your website and social media profiles have rapidly increased in importance. If you've been putting off much needed updates and now don't know where to start, don't panic. We've laid out everything you need to do.
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Declutter Your Digital Strategy

Posted by ImageWorks Creative Team March 24, 2020
What's on your spring cleaning to-do list? While you're washing your windows& scrubbing your baseboards, don't forget to turn your duster on your digital strategy. Here are 3 things that could use a bit of decluttering.
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Don't be a victim of bad SEO. Drop these 5 outdated practices today!

5 SEO Tactics You Need to Forget Right Now

Posted by ImageWorks Creative Team August 31, 2015

As long as we've had search engines, we've had SEOs trying to game the results. For search engine optimizers who have been in the business for a long time, it can be hard to let go of the old techniques in favor of the new ones.

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Hire a reputable search engine optimization firm.

Google Warning: Take Care When Hiring an SEO Company

Posted by ImageWorks Creative Team January 16, 2015

Whether you're launching a new site or simply trying to get better results from your existing site, you know that a big part of your success will come from ranking well in Google's organic search results.

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