Posted by ImageWorks Creative Team January 26, 2022
Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC. They actually don’t mean the same thing, so we thought for today’s post we would make the distinction and give you an idea of when to use each one.