Search Engine Optimization

Graphic of a woman using a computer with google's new AI mode on the computer monitor and a magnifying eyeglasses with the google logo. it shows a title at the top that reas: google ai mode: did search get smarter?"

Google AI Mode: Did Search Get Smarter?

Posted by ImageWorks Creative Team June 03, 2025
Google AI Mode is reshaping online search by delivering direct, well-reasoned answers and handling complex queries with memory for follow-ups. This may reduce click-through rates on traditional links, requiring SEO adjustments.
The ImageWorks Guide To SearchGPT
The ImageWorks Guide To SearchGPT

The ImageWorks Guide To SearchGPT

Posted by ImageWorks Creative Team January 08, 2025
Have you been hearing about SearchGPT and wondering what it’s all about? Here’s what you need to know.
Fresh Prince of Bel Air looking fresh to start his 2023 sitting in a fancy chair reviewing a web strategy book.
Fresh Prince of Bel Air looking fresh to start his 2023 sitting in a fancy chair reviewing a web strategy book.

6 Steps for Website Optimization to Improve User Experiences and Website Optimization

Posted by ImageWorks Creative Team January 18, 2023
Start the New Year with a FRESH NEW LOOK for your website.
Apple Mac laptop sits open to google on a kitchen table

SEM or PPC: What’s the Difference & Which One Do I Need?

Posted by ImageWorks Creative Team January 26, 2022

Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC.

Person points at charts on their computer screen

SEO vs SEM: What are the Differences and Why are They Both Crucial to Website Success?

Posted by ImageWorks Creative Team April 07, 2021
The most common online visibility strategies are search engine optimization (SEO) and search engine marketing (SEM). To use them properly, it’s vital to understand the difference between the two.
Illustration of person using a search engine with a magnifying glass and bar chart in the background

Poll: Do You Go to Google’s Second Page?

Posted by ImageWorks Creative Team December 04, 2020
It used to be said that if something wasn’t on the first page of Google, it didn’t exist. That might no longer be true though.
Person browses local map on laptop

What Affects Your Search Rank in 2020?

Posted by ImageWorks Creative Team November 04, 2020

In the flood of extra Internet traffic that occurred this year, how many businesses became pushed out and ignored?

Person uses smart phone to capture video

3 Ways To Use Video In Your Marketing Strategy

Posted by ImageWorks Creative Team June 26, 2020
Using video to create a marketing message is effective because it is to the point, visual, and you can include a lot of information in a short amount of time. Video marketing has been tried and tested over the last few years, and we know that some approaches work better than others. Guest Post by Darya Jandossova Troncoso.
Person works on computer

Your Online Spaces Deserve a Few Updates

Posted by ImageWorks Creative Team April 16, 2020
Your website and social media profiles have rapidly increased in importance. If you've been putting off much needed updates and now don't know where to start, don't panic. We've laid out everything you need to do.
Black & white bird's-eye view of a cluttered desk and overwhelmed worker

Declutter Your Digital Strategy

Posted by ImageWorks Creative Team March 24, 2020
What's on your spring cleaning to-do list? While you're washing your windows& scrubbing your baseboards, don't forget to turn your duster on your digital strategy. Here are 3 things that could use a bit of decluttering.