Posted by ImageWorks Creative Team January 26, 2022
Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC. They actually don’t mean the same thing, so we thought for today’s post we would make the distinction and give you an idea of when to use each one.
The most common online visibility strategies are search engine optimization (SEO) and search engine marketing (SEM). To use them properly, it’s vital to understand the difference between the two.
Posted by ImageWorks Creative Team November 04, 2020
In the flood of extra Internet traffic that occurred this year, how many businesses became pushed out and ignored? Like many of this year’s issues, the browsing habits of 2020 aren't a new phenomenon, but rather a trend that’s been building for years. The trend in question: businesses that optimize for local search traffic.
Using video to create a marketing message is effective because it is to the point, visual, and you can include a lot of information in a short amount of time. Video marketing has been tried and tested over the last few years, and we know that some approaches work better than others. Guest Post by Darya Jandossova Troncoso.
Your website and social media profiles have rapidly increased in importance. If you've been putting off much needed updates and now don't know where to start, don't panic. We've laid out everything you need to do.
What's on your spring cleaning to-do list? While you're washing your windows& scrubbing your baseboards, don't forget to turn your duster on your digital strategy. Here are 3 things that could use a bit of decluttering.
Posted by ImageWorks Creative Team August 31, 2015
As long as we've had search engines, we've had SEOs trying to game the results. For search engine optimizers who have been in the business for a long time, it can be hard to let go of the old techniques in favor of the new ones. Even marketers who know "just enough to be dangerous" are at risk of abusing tactics that Google now punishes or ignores.
Posted by ImageWorks Creative Team January 16, 2015
Whether you're launching a new site or simply trying to get better results from your existing site, you know that a big part of your success will come from ranking well in Google's organic search results. Most web pages won't be able to do that without a lot of behind-the-scenes blood, sweat, and tears in the form of Search Engine Optimization or SEO. SEO is a big and complicated venture, and the rules that determine how your site ranks change on a near daily basis.
Posted by ImageWorks Creative Team November 06, 2014
Every year, our favorite SEO research tool, Moz.com, surveys hundreds of search engine optimization professionals to get a sense of how they're handling Google's algorithm updates. While the survey isn't collecting factual data on what works and what doesn't, it's a good way to see what reputable SEOs are doing (and avoiding).
"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."
SermonScribe
"ImageWorks knew exactly what I needed and provided it quickly and economically."
The People’s Chemist
"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"
BeanTree Learning
"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "
ImageWorks Press Secretary
"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."
Rosoka
"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."
Launch Paw
"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"
Lowes Island
"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"
Providea
"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."
Diakon
"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."
MAG America
0
1
2
3
4
5
6
7
8
9
Tysons Corner Location 8000 Towers Crescent Drive
Suite 1700 | Tysons, VA 22182
Washington, DC Location 1717 K St NW | Suite 900
Washington, DC 20006