Internet Marketing

Web3.0 Buzzword or Reality?

Posted by ImageWorks Creative Team June 24, 2022
Amidst a flurry of social media hubbub and venture capitalist pontificating, the term Web3 leaped into the vernacular in late 2021. Yet, in December, Elon Musk tweeted that the web's emerging new iteration "seems more a marketing buzzword than reality right now."  This article will briefly explain what Web3 is, its potential benefits, and what the Tesla CEO meant. Did he have a point, or was it a case of Elon being Elon?
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4 Powerful Content Marketing Strategies for 2022 and Beyond

Posted by ImageWorks Creative Team June 02, 2022


Your customers expect it.  The algorithm demands it.  Authentic, timely content can establish you as a thought leader in your industry, draw in prospects, and convert them into loyal customers.  Therefore, content marketing is the most potent tool for web-based growth.

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Hashtags on Instagram: An Easy to Use Guide

Posted by ImageWorks Creative Team September 08, 2021
Instagram launched in 2010, three years after hashtags were first introduced to social media. This means, hashtags as a user tool were included in the platform’s launch. However, how tagged content is treated has changed over the years, constantly and dramatically. Today’s social media strategists need to be nimble to stay up to date and adjust their Instagram hashtag strategy to match Instagram’s algorithm changes.
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Video Content: A Powerful Tool & Easier Than You Thought

Posted by ImageWorks Creative Team July 14, 2021
Creating video content for your business is a popular way to get a return on your content creation investment. Still, business owners and marketers can be hesitant to start. In this post, we'll touch on the top 4 reasons to begin video marketing & give you some ideas to get your started.
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Customer Journeys: A Simplified Explanation

Posted by ImageWorks Creative Team May 19, 2021

When a person encounters your brand multiple times (sometimes in multiple places) marketers call this a customer journey. The ultimate goal of the journey can be to make a purchase or sign up to a mailing list. However, without a little bit of structure from your company, the journey might lead your prospects to nowhere.

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Don’t Sleep on Email Marketing

Posted by ImageWorks Creative Team April 21, 2021
It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.
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Hierarchy of Google Ads: Which Ad Type is Best for Your Business?

Posted by ImageWorks Creative Team March 24, 2021
Whether you’re in a competitive market, or you’re just looking to get a competitive edge, advertising on Google is an important part of a balanced digital marketing strategy. The different types of Google Advertising campaigns can lend themselves better to different business goals and budget. So, in order to get the best return on investment, what Google Ad type is best for you
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Building a Comprehensive & Cohesive Brand Identity Online

Posted by ImageWorks Creative Team January 27, 2021
As more consumers are turning their attention to online spaces, now is an excellent time to examine how you can effectively construct and shape your brand. What tactics can result in the most positive impact? What actions should you avoid?
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Cutting Costs? Keep Marketing

Posted by ImageWorks Creative Team January 13, 2021
Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.
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ImageWorks Creative's 2020 Year In Review

Posted by ImageWorks Creative Team December 30, 2020
With the gravity of this year, it’s easy to write 2020 off as a waste of 365 days. However, we think 2020 was still a worthwhile time, despite the difficulties. In our last blog post of 2020, we’re looking back at all we have accomplished over the last 12 months.
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