Posted by ImageWorks Creative Team September 08, 2021
Instagram launched in 2010, three years after hashtags were first introduced to social media. This means, hashtags as a user tool were included in the platform’s launch. However, how tagged content is treated has changed over the years, constantly and dramatically. Today’s social media strategists need to be nimble to stay up to date and adjust their Instagram hashtag strategy to match Instagram’s algorithm changes.
Creating video content for your business is a popular way to get a return on your content creation investment. Still, business owners and marketers can be hesitant to start. In this post, we'll touch on the top 4 reasons to begin video marketing & give you some ideas to get your started.
When a person encounters your brand multiple times (sometimes in multiple places) marketers call this a customer journey. The ultimate goal of the journey can be to make a purchase or sign up to a mailing list. However, without a little bit of structure from your company, the journey might lead your prospects to nowhere.
It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.
Whether you’re in a competitive market, or you’re just looking to get a competitive edge, advertising on Google is an important part of a balanced digital marketing strategy. The different types of Google Advertising campaigns can lend themselves better to different business goals and budget. So, in order to get the best return on investment, what Google Ad type is best for you
Posted by ImageWorks Creative Team January 27, 2021
As more consumers are turning their attention to online spaces, now is an excellent time to examine how you can effectively construct and shape your brand. What tactics can result in the most positive impact? What actions should you avoid?
Posted by ImageWorks Creative Team January 13, 2021
Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.
Posted by ImageWorks Creative Team December 30, 2020
With the gravity of this year, it’s easy to write 2020 off as a waste of 365 days. However, we think 2020 was still a worthwhile time, despite the difficulties. In our last blog post of 2020, we’re looking back at all we have accomplished over the last 12 months.
Posted by ImageWorks Creative Team December 16, 2020
With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.