Social Media Marketing

To let you in on a little behind the scenes info, one question that comes up a lot with our clients is: should we advertise on social media? Now, we help a lot of B2B and government contractors. So, our answers trend towards ‘no’ most of the time. It’s just not the best place to spend their limited budget. If you’re wondering whether it’s a good idea for you and your business, however, the question we’d ask you first is ‘what’s your organic strategy like?’

Our time with the tags has come to an end. Over the last few weeks on our blog, we’ve explored the history, use cases, and best practices for hashtags on the major social media networks. Places like Twitter, Instagram, and even Pinterest all have similar and yet different guidelines for how to get the most out of adding that little hash sign to a word or phrase.

How many of you reading this knew Pinterest is a search engine? The social site is known for its bookmarking capabilities, allowing users to collect craft inspiration or create wedding mood boards. However, it’s algorithmic abilities to show this content to users means it’s a powerful social media marketing tool. Still, most Pinterest content creators don’t know they could be using hashtags to better promote and categorize their content.

So far in our hashtag insights mini series, we’ve discussed the best practices when using hashtags on Twitter, Instagram, and Facebook. But if you’re interested in making business connections and positioning yourselves as an industry innovator, then you’re probably interested in LinkedIn.

Hashtags on Facebook is a complicated subject. There are plenty of marketers that question if they’re even useful, and - with how much effort goes into drafting a hashtag strategy for Twitter and Instagram - if it’s something that can be left off the to-do list. With the recent push to get users implementing hashtags, here’s what you need to know to best use hashtags on Facebook.