Social Media Marketing

Person logs into Pinterest mobile app on their smart phone with Pinterest home page open on the desktop in the background

To Use or Not To Use: Hashtags on Pinterest

Posted by ImageWorks Creative Team October 21, 2021

How many of you reading this knew Pinterest is a search engine? The social site is known for its bookmarking capabilities, allowing users to collect craft inspiration or create wedding mood boards. However, it’s algorithmic abilities to show this content to users means it’s a powerful social media marketing tool. Still, most Pinterest content creators don’t know they could be using hashtags to better promote and categorize their content.

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Laptop and smart phone screen showing the Facebook login screens

Do I Need to Use Hashtags on Facebook? A Total Guide

Posted by ImageWorks Creative Team September 22, 2021

Hashtags on Facebook is a complicated subject. There are plenty of marketers that question if they’re even useful, and - with how much effort goes into drafting a hashtag strategy for Twitter and Instagram - if it’s something that can be left off the to-do list. With the recent push to get users implementing hashtags, here’s what you need to know to best use hashtags on Facebook.

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Out of frame person uses mobile smart phone to log onto the Instagram App, while desktop in the background also shows the Instagram login screen.

Hashtags on Instagram: An Easy to Use Guide

Posted by ImageWorks Creative Team September 08, 2021
Instagram launched in 2010, three years after hashtags were first introduced to social media. This means, hashtags as a user tool were included in the platform’s launch. However, how tagged content is treated has changed over the years, constantly and dramatically. Today’s social media strategists need to be nimble to stay up to date and adjust their Instagram hashtag strategy to match Instagram’s algorithm changes.
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Close up of woman snapping smart phone into a tripod clamp before filming a video

Video Content: A Powerful Tool & Easier Than You Thought

Posted by ImageWorks Creative Team July 14, 2021
Creating video content for your business is a popular way to get a return on your content creation investment. Still, business owners and marketers can be hesitant to start. In this post, we'll touch on the top 4 reasons to begin video marketing & give you some ideas to get your started.
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Man sits at his desk and works on his laptop

Why is Personal Branding Important in Today’s Economy?

Posted by ImageWorks Creative Team May 05, 2021
Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.
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Dark hair woman sleeping with her mobile phone nearby

Don’t Sleep on Email Marketing

Posted by ImageWorks Creative Team April 21, 2021
It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.
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Close up on person holding multiple dollar bills

Cutting Costs? Keep Marketing

Posted by ImageWorks Creative Team January 13, 2021
Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.
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Person in Smart Casual clothes sits on a grey sofa, using their laptop

Our 2021 Web UX & Marketing Predictions

Posted by ImageWorks Creative Team December 02, 2020
As unpredictable as 2020 has been, we thought we might try and make some predictions for 2021, except only in our area of expertise: Web/UX design and marketing.
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