At ImageWorks Creative, we pride ourselves on having one of the most robust web and marketing design portfolios in the DC Metro Area. Earlier this month, we announced that you could subscribe to our portfolio to know when we add new client projects. As a second part of that announcement, you can now follow ImageWorks Creative on Instagram and Pinterest!

With the impact of COVID-19 slowing down business for everyone, ImageWorks leadership decided early on to take a step back and examine how we could use this time to better develop our business. We revamped how we deliver some of our services, like our web design plans, and, afterwards, realized our digital branding should get an update as well.

Social media engagement is an enormous factor in bringing traffic to your website. Beyond the standard Facebook and Twitter presence, it’s important to branch out and use other platforms to maximize the benefits. Learn more about why Pinterest is a great, underused tool for driving web engagement, and the best way to use it!

The very big advertising problem

A fundamental problem with many advertising platforms, like radio and TV, is that the message they deliver often reaches the wrong audience, or reaches the audience at the wrong time.

Honestly, even a well-meaning businessperson could be using modern advertising platforms and still be making this mistake.

What constitutes “the wrong time”? Well, you can base that on where a customer is in their customer lifecycle. If you know what this is, you can go ahead and skip this next section.

You may already be active in your social media marketing with Facebook or LinkedIn, but is it worth branching out to Twitter?

Well, as always, that depends. There are a lot of things you should consider before diving in, and we mean it when we say every business is different. But we made this post to help you find out if Twitter is right for you.

In general, you should branch out to Twitter if you can answer “Yes” to two or more of these questions.