Social Media Marketing

ImageWorks Creative Hands on Keyboard with social graphics for social media marketing and social media advertising
ImageWorks Creative Hands on Keyboard with social graphics for social media marketing and social media advertising

Tips to Create a Winning Social Media Advertising Strategy

Posted by ImageWorks Creative Team November 30, 2023
Today, social media marketing and social media advertising provides entirely new platforms and methods to reach thousands, if not millions of users simultaneously.
Diverse group of people engage with each other and their mobile phones

Don’t Advertise on Social Media Without Doing This First

Posted by ImageWorks Creative Team February 23, 2022

To let you in on a little behind the scenes info, one question that comes up a lot with our clients is: should we advertise on social media? Now, we help a lot of B2B and government contractors.

Young black woman works on laptop outside of city coffee shop

Hashtag Best Practices for Twitter, Instagram, & More

Posted by ImageWorks Creative Team November 03, 2021

Our time with the tags has come to an end. Over the last few weeks on our blog, we’ve explored the history, use cases, and best practices for hashtags on the major social media networks.

Person logs into Pinterest mobile app on their smart phone with Pinterest home page open on the desktop in the background

To Use or Not To Use: Hashtags on Pinterest

Posted by ImageWorks Creative Team October 21, 2021

How many of you reading this knew Pinterest is a search engine? The social site is known for its bookmarking capabilities, allowing users to collect craft inspiration or create wedding mood boards.

LinkedIn agin screen on mobile phone

Demystifying Hashtags on LinkedIn: Best Use & Practices

Posted by ImageWorks Creative Team October 06, 2021

So far in our hashtag insights mini series, we’ve discussed the best practices when using hashtags on Twitter,

Laptop and smart phone screen showing the Facebook login screens

Do I Need to Use Hashtags on Facebook? A Total Guide

Posted by ImageWorks Creative Team September 22, 2021

Hashtags on Facebook is a complicated subject.

Out of frame person uses mobile smart phone to log onto the Instagram App, while desktop in the background also shows the Instagram login screen.

Hashtags on Instagram: An Easy to Use Guide

Posted by ImageWorks Creative Team September 08, 2021
Instagram launched in 2010, three years after hashtags were first introduced to social media. This means, hashtags as a user tool were included in the platform’s launch. However, how tagged content is treated has changed over the years, constantly and dramatically. Today’s social media strategists need to be nimble to stay up to date and adjust their Instagram hashtag strategy to match Instagram’s algorithm changes.
woman uses mobile smart phone to log onto Twitter

A Complete Guide to Hashtags on Twitter: History, Use, & Best Practices

Posted by ImageWorks Creative Team August 25, 2021
A hashtag is great because it’s simple to use, and it’s tricky because it’s simple to misuse. That’s why we’re going back to Internet basics and examining how to use hashtags to their best effect. Today, we’re starting with Twitter.
Close up of woman snapping smart phone into a tripod clamp before filming a video

Video Content: A Powerful Tool & Easier Than You Thought

Posted by ImageWorks Creative Team July 14, 2021
Creating video content for your business is a popular way to get a return on your content creation investment. Still, business owners and marketers can be hesitant to start. In this post, we'll touch on the top 4 reasons to begin video marketing & give you some ideas to get your started.
Man sits at his desk and works on his laptop

Why is Personal Branding Important in Today’s Economy?

Posted by ImageWorks Creative Team May 05, 2021
Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.