Social Media Marketing

Man sits at his desk and works on his laptop

Why is Personal Branding Important in Today’s Economy?

Posted by ImageWorks Creative Team May 05, 2021
Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.
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Don’t Sleep on Email Marketing

Posted by ImageWorks Creative Team April 21, 2021
It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.
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Cutting Costs? Keep Marketing

Posted by ImageWorks Creative Team January 13, 2021
Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.
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Our 2021 Web UX & Marketing Predictions

Posted by ImageWorks Creative Team December 02, 2020
As unpredictable as 2020 has been, we thought we might try and make some predictions for 2021, except only in our area of expertise: Web/UX design and marketing.
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Why Direct Marketing Is More Effective Than Ever for Business Growth

Posted by ImageWorks Creative Team November 18, 2020

Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience. That is why businesses invest heavily in marketing strategies that speak the language of the target customer; that appeal to the beliefs and interests of the ideal client. These days, marketers are going a step further to include direct marketing campaigns to their marketing strategies.

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In the Thought Bubble: A Look at Our Social Media & Website Revamp

Posted by ImageWorks Creative Team July 01, 2020

With the impact of COVID-19 slowing down business for everyone, ImageWorks leadership decided early on to take a step back and examine how we could use this time to better develop our business. We revamped how we deliver some of our services, like our web design plans, and, afterwards, realized our digital branding should get an update as well.

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3 Ways To Use Video In Your Marketing Strategy

Posted by ImageWorks Creative Team June 26, 2020
Using video to create a marketing message is effective because it is to the point, visual, and you can include a lot of information in a short amount of time. Video marketing has been tried and tested over the last few years, and we know that some approaches work better than others. Guest Post by Darya Jandossova Troncoso.
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How to Get the Best ROI for Your Marketing Strategies

Posted by ImageWorks Creative Team June 17, 2020
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
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