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Why is Personal Branding Important in Today’s Economy?

Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.

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Don’t Sleep on Email Marketing

It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.

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Cutting Costs? Keep Marketing

Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.

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Our 2021 Web UX & Marketing Predictions

As unpredictable as 2020 has been, we thought we might try and make some predictions for 2021, except only in our area of expertise: Web/UX design and marketing.

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Why Direct Marketing Is More Effective Than Ever for Business Growth

Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience.

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ImageWorks Creative Expands into Instagram & Pinterest

At ImageWorks Creative, we pride ourselves on having one of the most robust web and marketing design portfolios in the DC Metro Area.

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Get the Most For Your Post: Understanding the Purpose of Social Media Platforms

Picking your platforms ultimately comes down to your brand and business goals. However, if you’re going to expand into new territory, make sure you understand what each site entails before blindly posting the same content across all of them.

In the Thought Bubble: A Look at Our Social Media & Website Revamp

With the impact of COVID-19 slowing down business for everyone, ImageWorks leadership decided early on to take a step back and examine how we could use this time to better develop our business.

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3 Ways To Use Video In Your Marketing Strategy

Using video to create a marketing message is effective because it is to the point, visual, and you can include a lot of information in a short amount of time. Video marketing has been tried and tested over the last few years, and we know that some approaches work better than others. Guest Post by Darya Jandossova Troncoso.

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How to Get the Best ROI for Your Marketing Strategies

There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.

Social Media Marketing