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Build a Custom Website Once. Improve It Forever.
Fully managed website growth plans that include custom design, SEO + AIO-ready foundations, hosting, maintenance, and ongoing improvement — with the flexibility to evolve over time.
Website Growth Plan
Not a launch-and-leave-it website. This plan includes hosting, maintenance, and a clear path for ongoing improvement — guided by analytics and real user behavior.
What’s Included:
- Discovery and strategy planning Align goals, structure, messaging, and priorities before design begins.
- Fully custom website theme Built exclusively for your brand, including homepage design, colors, typography, a unified visual style system, and a standard contact form.
- WordPress or Drupal CMS Flexible, scalable content management designed for long-term growth.
- Homepage copywriting and AIO-optimized storytelling Human-written content structured for clarity, conversion, and AI visibility. Learn more
- Up to 5 standard pages included Pages may be newly created or migrated from an existing site.
Additional standard pages (new or migrated) are $250 per page. Standard pages are content-first pages with structured text and image placement only — no custom backgrounds, bands, illustrations, or animations.
Note: Blog setup and blog design are not included and can be added separately using support hours. See more about standard vs custom pages below. - GA4 and Search Console setup Analytics and tracking configured correctly from day one.
- Business-class website hosting and maintenance Core updates, security patches, performance monitoring, error resolution, and ongoing platform upkeep. Learn more
- SEO + AIO initial setup (included) Foundational site structure, metadata, schema, and AI-ready foundations so your website is properly understood by search engines and AI systems.
- Website Evolution + bi-monthly strategy meetings
Review heatmaps and analytics to identify and share recommendations on how the site should improve over time based on real user behavior. Learn more - Website support hours (selected separately)
Flexible support hours used for website updates, fixes, enhancements, integrations, content changes, and implementing Website Evolution recommendations. Learn more
Standard vs Custom Subpages
Standard Subpages
Content-focused pages built for clarity and scalability, using structured text and image placement only. No custom layouts, backgrounds, bands, illustrations, or animations.
Custom Subpages
Individually designed pages created for key services, priority content, or conversion points. These pages feature unique layouts and visual treatments and are completed using support hours as needs are identified through discovery or Website Evolution.
Website Growth Plans vs One-Time Builds
(Cost Context)
All-Inclusive Cost Comparison
Category | One-Time Website Build (≈15 Pages) | Ongoing Reality | Website Growth Plan |
|---|---|---|---|
| Discovery & Strategy | $1,000–$3,000 | — | Included |
Custom Design & Build | $7,000–$12,000+ | — | Included |
Homepage Copywriting | $750–$2,500 | — | Included |
Hosting | — | $50–$200 / mo | Included |
Maintenance & Support | — | $350–$700 / mo | Included |
SEO / AIO Setup | — | $750–$2,500+ | Included |
Ongoing Improvements | An afterthought | Unpredictable | Planned + supported |
Upfront Cost | $9k–$17k+ | — | $1,500 (one-time setup) |
Monthly Cost | Too much! | Too much! | Starts at $575/mo |
Important context:
Many agencies charge $500–$1,000+ per month for managed hosting and basic website maintenance ALONE! — without custom website design, copywriting, SEO/AIO setup, analytics, or a structured improvement process.
Why This Model Works Better
Websites are no longer one-time builds. That model is outdated.
Design trends change, technology evolves, user expectations shift, and platforms require constant updates. A website that isn’t actively maintained and improved quickly falls behind — even if it launched strong.
Traditional one-time builds spread design, hosting, maintenance, and updates across vendors, leading to higher long-term costs and frequent rebuilds every other year. The Website Growth Plan keeps everything managed, maintained, and evolving — so your site stays current instead of starting over.
