Social Media Marketing

Video for social media marketing purposes

The Social Video Starter Guide

Posted by ImageWorks Creative Team October 21, 2014

Guest post and infographic contributed by Ivan Serrano.

Today's content marketers have a bevy of ways that they can promote their brands from social media platforms to blogs. Most marketers already understand the importance of SEO friendly content to build visibility and authority and social networks to improve brand awarenessand customer relations. Still, many are underutilizing one of the most powerful pieces of content available – videos.

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Social media marketing done right!

Social Media Etiquette: An Infographic

Posted by ImageWorks Creative Team September 29, 2014

Social media is a great way for businesses to engage with customers and potential customers, but a social faux pas can destroy your reputation and alienate the people you most want to reach.

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social media marketing for small business

Social Media and Your Small Business

Posted by ImageWorks Creative Team July 17, 2014

Facebook. Pinterest. Google+. Instagram. Twitter. LinkedIn. YouTube. So many social networks, and so little time!

Today's small businesses have important decisions to make when it comes to social media. Keeping up with multiple networks can be a huge time commitment that many SMBs really can't afford, but choosing to focus on only one or two popular social platforms can mean missing important opportunities with potential customers.

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Twitter Ads are Evolving – Get Yours Now!

Posted by ImageWorks Creative Team March 05, 2014

For the past several years, our firm has had a tendency to discard Twitter advertising in favor of other social media marketing plans.  Facebook was the leader for consumer goods, whereas LinkedIn had great options for Business-to-Business (B2B) sales.  However, recent changes to the Twitter advertising platform have caused us to take another look at what the social networking giant can do for clients of all types.

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Small Businesses Snub Couponing

Posted by ImageWorks Creative Team May 05, 2011

Entrepreneurs’ willingness to jump on the couponing bandwagon has fueled tremendous growth for daily-deal companies like Groupon and Living Social. The contagion has even spread to non-traditional couponing businesses like The New York Times and Facebook.

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