Search Engine Marketing

A tabletop view of a SEO team member's desk shows icons representing SEO, keywords, and a man's hands on a laptop. The man is writing about how keyword research can skyrocket SEO rankings and transform an enterprise's SEO strategy. The image shows that keyword research is an essential part of any successful SEO campaign.
Tabletop view of a SEO team member's desk with icons representing SEO, keywords, and a man's hands on a laptop writing about how Keyword Research Skyrockets Your SEO Rankings and Transforms Your Enterprise's SEO Strategy

How Keyword Research Skyrockets Your SEO Rankings and Transforms Your Enterprise's SEO Strategy

Posted by ImageWorks Creative Team July 28, 2023

How Keyword Research Skyrockets Your SEO Rankings and Transforms Your Enterprise's SEO Strategy

In today's fiercely competitive digital landscape, unlocking the potential of your website is crucial for success.

Workbook with a plan for how to go about creating an effective SEO strategy for my business
Workbook with a plan for how to go about creating an effective SEO strategy for my business

How we create an effective SEO strategy at Imageworks Creative in 2023

Posted by ImageWorks Creative Team January 09, 2023
When it comes to bringing business online, SEO services remain one of the most important tools available. Business owners need to know what SEO services are so that they can take advantage of these techniques to drive traffic to their websites. Developing an effective SEO strategy is essential for getting the most out of your SEO efforts.
Apple Mac laptop sits open to google on a kitchen table

SEM or PPC: What’s the Difference & Which One Do I Need?

Posted by ImageWorks Creative Team January 26, 2022

Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC.

Small business owners crowd around a laptop to read reviews left by customers

The #1 Way To Support Small Businesses for Free

Posted by ImageWorks Creative Team November 17, 2021
There are more than a few ways you can support your favorite small businesses. Obviously, buying their goods or services is among the best ways to do that. However, when your own times are tough, that may not be an option. With Small Business Saturday coming up, we wanted to promote the best way to support small businesses without spending a dime: online reviews.
Person points at charts on their computer screen

SEO vs SEM: What are the Differences and Why are They Both Crucial to Website Success?

Posted by ImageWorks Creative Team April 07, 2021
The most common online visibility strategies are search engine optimization (SEO) and search engine marketing (SEM). To use them properly, it’s vital to understand the difference between the two.
Busy black manager looks at mobile phone

Hierarchy of Google Ads: Which Ad Type is Best for Your Business?

Posted by ImageWorks Creative Team March 24, 2021
Whether you’re in a competitive market, or you’re just looking to get a competitive edge, advertising on Google is an important part of a balanced digital marketing strategy. The different types of Google Advertising campaigns can lend themselves better to different business goals and budget. So, in order to get the best return on investment, what Google Ad type is best for you
Close up on person holding multiple dollar bills

Cutting Costs? Keep Marketing

Posted by ImageWorks Creative Team January 13, 2021
Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.
Close up of a person typing o their laptop

Top 10 Blog Posts of 2020

Posted by ImageWorks Creative Team December 16, 2020
With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.
Illustration of person using a search engine with a magnifying glass and bar chart in the background

Poll: Do You Go to Google’s Second Page?

Posted by ImageWorks Creative Team December 04, 2020
It used to be said that if something wasn’t on the first page of Google, it didn’t exist. That might no longer be true though.
Woman in plum colored top sits outside a cafe on laptop and mobile smart phone

Why Direct Marketing Is More Effective Than Ever for Business Growth

Posted by ImageWorks Creative Team November 18, 2020

Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience.