Search Engine Marketing

Workbook with a plan for how to go about creating an effective SEO strategy for my business

How we create an effective SEO strategy at Imageworks Creative in 2023

Posted by ImageWorks Creative Team January 09, 2023

When it comes to bringing business online, SEO services remain one of the most important tools available. Business owners need to know what SEO services are so that they can take advantage of these techniques to drive traffic to their websites. Developing an effective SEO strategy is essential for getting the most out of your SEO efforts.

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SEM or PPC: What’s the Difference & Which One Do I Need?

Posted by ImageWorks Creative Team January 26, 2022

Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC.

Small business owners crowd around a laptop to read reviews left by customers

The #1 Way To Support Small Businesses for Free

Posted by ImageWorks Creative Team November 17, 2021

There are more than a few ways you can support your favorite small businesses. Obviously, buying their goods or services is among the best ways to do that. However, when your own times are tough, that may not be an option. With Small Business Saturday coming up, we wanted to promote the best way to support small businesses without spending a dime: online reviews.

Person points at charts on their computer screen

SEO vs SEM: What are the Differences and Why are They Both Crucial to Website Success?

Posted by ImageWorks Creative Team April 07, 2021

The most common online visibility strategies are search engine optimization (SEO) and search engine marketing (SEM). To use them properly, it’s vital to understand the difference between the two.

Busy black manager looks at mobile phone

Hierarchy of Google Ads: Which Ad Type is Best for Your Business?

Posted by ImageWorks Creative Team March 24, 2021

Whether you’re in a competitive market, or you’re just looking to get a competitive edge, advertising on Google is an important part of a balanced digital marketing strategy. The different types of Google Advertising campaigns can lend themselves better to different business goals and budget. So, in order to get the best return on investment, what Google Ad type is best for you

Close up on person holding multiple dollar bills

Cutting Costs? Keep Marketing

Posted by ImageWorks Creative Team January 13, 2021

Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.