Posted by ImageWorks Creative Team January 26, 2022
Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC. They actually don’t mean the same thing, so we thought for today’s post we would make the distinction and give you an idea of when to use each one.
Posted by ImageWorks Creative Team November 17, 2021
There are more than a few ways you can support your favorite small businesses. Obviously, buying their goods or services is among the best ways to do that. However, when your own times are tough, that may not be an option. With Small Business Saturday coming up, we wanted to promote the best way to support small businesses without spending a dime: online reviews.
The most common online visibility strategies are search engine optimization (SEO) and search engine marketing (SEM). To use them properly, it’s vital to understand the difference between the two.
Whether you’re in a competitive market, or you’re just looking to get a competitive edge, advertising on Google is an important part of a balanced digital marketing strategy. The different types of Google Advertising campaigns can lend themselves better to different business goals and budget. So, in order to get the best return on investment, what Google Ad type is best for you
Posted by ImageWorks Creative Team January 13, 2021
Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.
Posted by ImageWorks Creative Team December 16, 2020
With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.
Posted by ImageWorks Creative Team November 18, 2020
Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience. That is why businesses invest heavily in marketing strategies that speak the language of the target customer; that appeal to the beliefs and interests of the ideal client. These days, marketers are going a step further to include direct marketing campaigns to their marketing strategies.
Posted by ImageWorks Creative Team November 04, 2020
In the flood of extra Internet traffic that occurred this year, how many businesses became pushed out and ignored? Like many of this year’s issues, the browsing habits of 2020 aren't a new phenomenon, but rather a trend that’s been building for years. The trend in question: businesses that optimize for local search traffic.
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."
SermonScribe
"ImageWorks knew exactly what I needed and provided it quickly and economically."
The People’s Chemist
"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"
BeanTree Learning
"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "
ImageWorks Press Secretary
"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."
Rosoka
"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."
Launch Paw
"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"
Lowes Island
"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"
Providea
"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."
Diakon
"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."
MAG America
0
1
2
3
4
5
6
7
8
9
Tysons Corner Location 8000 Towers Crescent Drive
Suite 1700 | Tysons, VA 22182
Washington, DC Location 1717 K St NW | Suite 900
Washington, DC 20006