Search Engine Marketing

Organic Search

Organic Search Accounts for 94% of Clicks

Posted by ImageWorks Creative Team June 25, 2013

A new infographic focused on search behavior in the United Kingdom illustrates some interesting insights into the ways people are using Google today.  

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Google+: Weak Social Network or Critical Marketing Tool?

Posted by ImageWorks Creative Team June 25, 2013

I have a confession to make.  I hate Google+.  Thanks to some business connections, I was among the first to receive an invitation when the service launched, and at the time, I was excited to give it a try.  Two years later, I find myself as unimpressed as I was when I first logged in.  As social networking sites go, G+ is cumbersome and inconvenient.

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SEO and Link Building

5 Things You Should Know About Links

Posted by ImageWorks Creative Team June 25, 2013

Even people who are unfamiliar with search engine optimization often maintain a vague association between SEO and link building. A customer purchasing internet marketing services for the first time or a small business owner attempting to optimize his or her own site may not be familiar with the specifics, but chances are, they realize that links are going to be an important part of their efforts.

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CAUTION! Don’t fall for those SEO solicitations in your inbox!

Posted by ImageWorks Creative Team March 18, 2013


SEO Spammers vs The “White Hat” Brigade

You know that your business depends on its website to connect with customers and create sales opportunities so it may get your attention when you see an unsolicited email making such claims as:

“We've noticed that your site isn't ranking as well as it could in major search engines, but we can get you first page rankings….”

It might surprise you to learn that even Google receives these emails!  They say: 

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Google News for Government Contractors

Posted by ImageWorks Creative Team December 27, 2012

Google recently retired UncleSam and other vertical specialty search engines that were popular among government contractors, but that doesn’t mean vendors should take it easy when it comes to search marketing.  While GSA schedules, preferred contractors, and other forms of inside networking may have been the key to making connections in the past, Google is now a likely resource for federal, state, and local government agencies to leverage when they need to contract with a vendor for services and support.  

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Google Panda: 5 Things You Should Know

Posted by ImageWorks Creative Team October 05, 2011

You may have recently heard about Google's new frightening algorithm: Google Panda. This new technique aims to promote the highest-quality sites while also ensuring that sites with low-quality content not only remain unnoticed, but are also punished. And they are punished in such a way that recovery is nearly impossible. That's right, you may never get your ranking and traffic back!

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