Search Engine Marketing

“Website design as a one-off project, updated every few years is now a ‘dead’ process. Websites and overall brand experiences must evolve based on actual customer behavior data, web trends, and technology advancements,” quips Scott Margenau, Imageworks Creative founder and CEO. 

According to Google Research, 50% of B2B search queries are made on smartphones. By 2020, this percentage is expected to grow to 70%.

Are you a B2B business? If you’re interested, here’s the link to the full Google article: https://www.thinkwithgoogle.com/marketing-resources/experience-design/b2b-marketing-reshaping-growth/

A new infographic focused on search behavior in the United Kingdom illustrates some interesting insights into the ways people are using Google today.  

I have a confession to make.  I hate Google+.  Thanks to some business connections, I was among the first to receive an invitation when the service launched, and at the time, I was excited to give it a try.  Two years later, I find myself as unimpressed as I was when I first logged in.  As social networking sites go, G+ is cumbersome and inconvenient.

Even people who are unfamiliar with search engine optimization often maintain a vague association between SEO and link building. A customer purchasing internet marketing services for the first time or a small business owner attempting to optimize his or her own site may not be familiar with the specifics, but chances are, they realize that links are going to be an important part of their efforts.

We just love this new infographic from SEOBook.com, detailing the many reasons why search engine optimization is a costly – but necessary – aspect of any internet marketing plan. 

Online marketing infographic by SEO Book

SEO Spammers vs The “White Hat” Brigade

You know that your business depends on its website to connect with customers and create sales opportunities so it may get your attention when you see an unsolicited email making such claims as:

“We've noticed that your site isn't ranking as well as it could in major search engines, but we can get you first page rankings….”

It might surprise you to learn that even Google receives these emails!  They say: 

Google recently retired UncleSam and other vertical specialty search engines that were popular among government contractors, but that doesn’t mean vendors should take it easy when it comes to search marketing.  While GSA schedules, preferred contractors, and other forms of inside networking may have been the key to making connections in the past, Google is now a likely resource for federal, state, and local government agencies to leverage when they need to contract with a vendor for services and support.  

#GetMeMoreBusinessIDon’tCareHow!

With all the Search Marketing trinkets out there, it can get overwhelming for small businesses to manage and maximize their search and social campaigns. Google has added one more item to their ever increasing repertoire, but this time, you don’t need to rack your brain—we do!

You may have recently heard about Google's new frightening algorithm: Google Panda. This new technique aims to promote the highest-quality sites while also ensuring that sites with low-quality content not only remain unnoticed, but are also punished. And they are punished in such a way that recovery is nearly impossible. That's right, you may never get your ranking and traffic back!