Cutting Costs? Keep Marketing

Posted by ImageWorks Creative Team January 13, 2021
Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.
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ImageWorks Creative's 2020 Year In Review

Posted by ImageWorks Creative Team December 30, 2020
With the gravity of this year, it’s easy to write 2020 off as a waste of 365 days. However, we think 2020 was still a worthwhile time, despite the difficulties. In our last blog post of 2020, we’re looking back at all we have accomplished over the last 12 months.
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Top 10 Blog Posts of 2020

Posted by ImageWorks Creative Team December 16, 2020
With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.
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Our 2021 Web UX & Marketing Predictions

Posted by ImageWorks Creative Team December 02, 2020
As unpredictable as 2020 has been, we thought we might try and make some predictions for 2021, except only in our area of expertise: Web/UX design and marketing.
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Why Direct Marketing Is More Effective Than Ever for Business Growth

Posted by ImageWorks Creative Team November 18, 2020

Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience. That is why businesses invest heavily in marketing strategies that speak the language of the target customer; that appeal to the beliefs and interests of the ideal client. These days, marketers are going a step further to include direct marketing campaigns to their marketing strategies.

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How to Be a Better Marketer in 2020

Posted by ImageWorks Creative Team September 23, 2020
Being a confident speaker, staying organized, and knowing how to conduct research are textbook skills you learned while you were in school. Now that you’ve started your career and know you want to elevate your position, you’re going to be setting new goals. In this guide, we’ll show you how to leverage those skills to become a better marketer in 2020.
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How to Get the Best ROI for Your Marketing Strategies

Posted by ImageWorks Creative Team June 17, 2020
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
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How To Start a Company Blog

Posted by ImageWorks Creative Team May 29, 2020
Blogging is a somewhat nebulous term. It’s a popular storytelling medium that’s as vast as the Internet itself. There are lots of different aspects to blogging, but we’ve broken down what you need to do in order to easily start a company blog.
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Spring Clean Your UX: 4 Game-Changing Tips!

Posted by ImageWorks Creative Team March 05, 2020
The weather is the temperature of your customers throughout the year, and like the weather it is constantly changing. Buying habits, new technology, usability shifts - they all play a role in the online customer experience. The seasons are fiscal quarters, each with new challenges and new goals.
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