Marketing

What Does Branding Mean in 2021?

Posted by ImageWorks Creative Team June 16, 2021
Almost 15 years ago, we tried to answer the question, “What is branding?” In that time the definition has changed, expanded, and overall has been the subject of debate depending on who you ask. So, we figured it’s about time we revisit what’s included in your branding and why you need to brand your company in the first place.
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Why is Personal Branding Important in Today’s Economy?

Posted by ImageWorks Creative Team May 05, 2021
Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.
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Don’t Sleep on Email Marketing

Posted by ImageWorks Creative Team April 21, 2021
It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.
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Building a Comprehensive & Cohesive Brand Identity Online

Posted by ImageWorks Creative Team January 27, 2021
As more consumers are turning their attention to online spaces, now is an excellent time to examine how you can effectively construct and shape your brand. What tactics can result in the most positive impact? What actions should you avoid?
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Cutting Costs? Keep Marketing

Posted by ImageWorks Creative Team January 13, 2021
Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.
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ImageWorks Creative's 2020 Year In Review

Posted by ImageWorks Creative Team December 30, 2020
With the gravity of this year, it’s easy to write 2020 off as a waste of 365 days. However, we think 2020 was still a worthwhile time, despite the difficulties. In our last blog post of 2020, we’re looking back at all we have accomplished over the last 12 months.
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Top 10 Blog Posts of 2020

Posted by ImageWorks Creative Team December 16, 2020
With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.
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Our 2021 Web UX & Marketing Predictions

Posted by ImageWorks Creative Team December 02, 2020
As unpredictable as 2020 has been, we thought we might try and make some predictions for 2021, except only in our area of expertise: Web/UX design and marketing.
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Why Direct Marketing Is More Effective Than Ever for Business Growth

Posted by ImageWorks Creative Team November 18, 2020

Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience. That is why businesses invest heavily in marketing strategies that speak the language of the target customer; that appeal to the beliefs and interests of the ideal client. These days, marketers are going a step further to include direct marketing campaigns to their marketing strategies.

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How to Be a Better Marketer in 2020

Posted by ImageWorks Creative Team September 23, 2020
Being a confident speaker, staying organized, and knowing how to conduct research are textbook skills you learned while you were in school. Now that you’ve started your career and know you want to elevate your position, you’re going to be setting new goals. In this guide, we’ll show you how to leverage those skills to become a better marketer in 2020.
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