Spring Clean Your UX: 4 Game-Changing Tips!

Posted by ImageWorks Creative Team March 05, 2020
The weather is the temperature of your customers throughout the year, and like the weather it is constantly changing. Buying habits, new technology, usability shifts - they all play a role in the online customer experience. The seasons are fiscal quarters, each with new challenges and new goals.
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Why Review Marketing is Important to All Businesses

Posted by ImageWorks Creative Team December 17, 2018

In today's online world, social media reviews have replaced the traditional word-of-mouth form of marketing. At ImageWorks, we strongly recommend that our clients engage in a reputation, review, and reward program so that reviews of their products or services are captured quickly and effectively. We recently received this article in our inbox from one of our favorite online marketing resources, Street Fight Magazine.

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Figuring out the marketing budget

5 Fundamental Factors of a Marketing Budget

Posted by ImageWorks Creative Team May 30, 2018

How do small to medium sized businesses set an effective marketing budget plan for their company? That’s a question we get asked quite a lot. Unfortunately, there is no magic answer.

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Simplify your marketing to get better results.

Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away

Posted by ImageWorks Creative Team February 09, 2016

Are you giving your customers too many choices?

More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more!

Not so fast. Sometimes the only thing that results from more choices is more confusion.

Laser focused services and organized products that have clear benefits are what works. Here’s an example from a famous Columbia University marketing study that illustrates our point.

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2016 Marketing Predictions and Marketing Advice

Digital Marketing Predictions for 2016

Posted by ImageWorks Creative Team January 26, 2016

This is a guest post written by Wes Towers.

As someone involved in online marketing, I’m often asked this time of year what the next ‘big thing’ will be in marketing. At the start of every year, people take stock of their lives and make New Year’s resolutions. Likewise, business owners around the globe work on goals for the coming year and are typically searching for a magic bullet. While there is no magic bullet, I have some predictions I believe will help SMEs grow in 2016.

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Marketing Lessons from Star Wars

3 Marketing Tips We Can Learn from Episode VII: The Force Awakens

Posted by ImageWorks Creative Team December 18, 2015

Star Wars Episode VII: The Force Awakens premiered last night, but it’s been a hot topic for months already. If you saw it opening night and just can’t get enough (or you’re trying to keep yourself busy while waiting for your showtime this weekend), we’re here to help.

As marketers, most of us will never know what it’s like to promote a product or brand that becomes as popular as the Star Wars franchise. That’s okay. There’s still a lot we can learn from the marketing – and the movies – themselves.

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ImageWorks is now managing TalkNats.com Nats News Blog.

Washington Nationals Fans: Check Out TalkNats.com!

Posted by ImageWorks Creative Team November 17, 2015

ImageWorks is proud to introduce TalkNats.com, a top-notch Washington Nationals Fan blog maintained by a devoted group of super fans here in the DC Metro area. A few months ago, ImageWorks was given the opportunity to help with the blog's branding and marketing efforts, and we just love having a good excuse to "talk Nats" at the office!

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Small business marketing budget for advertising and branding

Setting a Marketing Budget Without Neglecting Branding or Advertising

Posted by ImageWorks Creative Team November 12, 2015

Businesses need customers just as much as customers need businesses. But how do they find each other?

Say hello to our friend Mr. Marketing.

Marketing is Match.com for the business world, delivering products and services to the people who need and want them. Businesses’ and clients’ complementary needs create meaningful relationships and drive growth, but they come at a price.

Cutting through the clutter takes time, creativity, and smart budgeting

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5 Reasons Why Small Business Marketing Fails

Top 5 Reasons Why Most Small and Medium-size Businesses Fail at Marketing

Posted by ImageWorks Creative Team October 15, 2015

Businesses face many challenges, and most of them are related to their core business offerings … and rightly so. However, no matter how great your product or service is, the fact remains that those who “have a need to know” need to be aware of what you offer. The creative team here at ImageWorks took a survey of business owners, reviewed past research, and came up with the following list of reasons why so many small and medium-size businesses fail at marketing:

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