Posted by ImageWorks Creative Team December 18, 2015
Star Wars Episode VII: The Force Awakens premiered last night, but it’s been a hot topic for months already. If you saw it opening night and just can’t get enough (or you’re trying to keep yourself busy while waiting for your showtime this weekend), we’re here to help.
As marketers, most of us will never know what it’s like to promote a product or brand that becomes as popular as the Star Wars franchise. That’s okay. There’s still a lot we can learn from the marketing – and the movies – themselves.