Marketing

Shout out to Sharpspring Marketing Automation

SharpSpring: Small Business Marketing Automation that Works

Posted by ImageWorks Creative Team October 01, 2015

Over the past few months, we’ve been testing out SharpSpring, a marketing automation software designed as a powerful solution for small businesses. We’re excited to be offering SharpSpring to our clients, giving them the opportunity to manage and collect sales leads, contacts, email marketing efforts, and other tools to grow their businesses.

Read on to learn more about marketing automation in general, with a specific focus on SharpSpring’s capabilities.

What is marketing automation?

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Business Lessons We Learned from Nathan for You

7 Practical Business Tips We Learned From Comedy Central’s “Nathan for You”

Posted by ImageWorks Creative Team September 22, 2015

If you haven’t seen Nathan for You on Comedy Central, now is a great time to get caught up on seasons 1 and 2 before season 3 premieres on October 15th.

Nathan Fielder, the comedian behind the mockumentary-style show, tells us that he graduated from one of Canada’s top business schools with really good grades. He’s awkward and shameless, and he’s coming to a town near you to offer advice to struggling small business owners.  

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Smart phones are taking over. Is your mobile marketing good enough?

Smartphones Dominate - What Does This Mean for Your Business?

Posted by ImageWorks Creative Team January 06, 2015

(A guest post and infographic by Owen Andrew).

Smartphones are changing our personal lives and the way we do business alike. In fact, these two phenomena are closely intertwined--as consumers spend more and more time on their smartphones, catering to these consumers requires knowledge of a smartphone-influenced audience. This is why understanding the current mobile market is vital to a successful business.

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2015 B2B marketing strategy

2015 B2B Marketing Strategies - What You Need and How To Do It!

Posted by ImageWorks Creative Team January 06, 2015

Marketing b2c is very different from b2b, so the focus of this article is solely on b2b (and somewhat b2g) customers. We will publish a b2c list early in 2015. It is also important note that in order for any marketing to work properly, you need solid branding and very good WUX (web user experience). All the marketing in the world won’t help a bad user experience.

 

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Marketing Lessons from The Interview

Could Cancelling “The Interview” Be Sony’s Best Marketing Move Yet?

Posted by ImageWorks Creative Team December 18, 2014

In a series of events that culminated in Sony’s cancellation of the highly anticipated Christmas release of “The Interview,” data was breeched, terroristic threats were made, and theaters quickly backed down from their plans to release the film as scheduled next week.

Were our lives truly at risk, or has Sony taken viral marketing to the next level by turning a mediocre Seth Rogen/James Franco flick into a must-see for freedom-loving Americans?

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Setting a marketing budget for your business or company.

Setting the RIGHT Marketing Budget for Your Business

Posted by ImageWorks Creative Team November 04, 2014

There’s an old adage that says, “You have to spend money to make money.” While that’s certainly true, even the most successful businesses have to be careful just how much they spend in their quest to turn a profit.

Of course, one major component of “spending money to make money” involves setting a marketing budget. No matter how you approach it, marketing is the key to making your product well-known and accessible to your audience. You can build the best widget anyone has ever seen, but if no one knows about it, you won’t make a dime. 

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Branding and marketing online

Can Your Business Survive Without a Qualified CMO?

Posted by ImageWorks Creative Team July 30, 2014

In big business today, the role of Chief Marketing Officer (CMO) is increasingly positioned as a critical one when it comes to corporate success. Today’s buyers are savvy, demanding, and connected – a dangerous combination for the companies striving to keep them happy in a competitive market. Leading advisory firm Forrester Research describes us as living in the Age of the Consumer.

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Web Design Firm Services and Plans

The 12 Days of Marketing & Web Design

Posted by ImageWorks Creative Team December 19, 2013

When you hire a custom web design firm, you need to know that you’re working with someone who can provide you with the best User Experience (UX) design, strategic marketing plans, quality content … and a partridge in a pear tree.  To help you choose the right agency, we’ve put together this helpful holiday list of everything your full-service web design and marketing firm should offer.  You may recognize the tune!

On the 12th day of Christmas, my design firm gave to me …

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Video Sharing Takes on a Crucial Role in Marketing

Video Sharing Takes on a Crucial Role in Marketing

Posted by ImageWorks Creative Team November 12, 2013

A recent Pew Research Center survey tells us that video sharing among adult internet users has DOUBLED since 2009.  Today, 31% of people are likely to share or post video content online. 

What does this mean for your business?  Clearly, customers love videos! 

Adding a video component to your marketing efforts can help increase sales, drive traffic, and boost brand recognition.  The right video will be entertaining or informative, easily shared, and memorable, leaving viewers wanting more! 

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