Branding

Close up view of a design software being used to design a brand concept on a desktop computer

What Does Branding Mean in 2021?

Posted by ImageWorks Creative Team June 16, 2021
Almost 15 years ago, we tried to answer the question, “What is branding?” In that time the definition has changed, expanded, and overall has been the subject of debate depending on who you ask. So, we figured it’s about time we revisit what’s included in your branding and why you need to brand your company in the first place.
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Why is Personal Branding Important in Today’s Economy?

Posted by ImageWorks Creative Team May 05, 2021
Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.
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Over the shoulder shot of a woman meditating by a body of water

Train Mindfully’s Updated Brand & New Website Launch

Posted by ImageWorks Creative Team February 03, 2021
Mindfulness comes to ImageWorks with our latest client website launch for Train Mindfully, a water-based therapy formerly known as Water Yoga Mindfulness Training. With Train Mindfully’s everyday mindfulness training, biofeedback techniques, and specifically applied Eastern principles, clients’ deepest issues are resolved.
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Top down view of a man in a black and white shirt using a laptop

Building a Comprehensive & Cohesive Brand Identity Online

Posted by ImageWorks Creative Team January 27, 2021
As more consumers are turning their attention to online spaces, now is an excellent time to examine how you can effectively construct and shape your brand. What tactics can result in the most positive impact? What actions should you avoid?
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Top 10 Blog Posts of 2020

Posted by ImageWorks Creative Team December 16, 2020
With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.
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Man presents to group of people while standing in front of a board saying "Fundraising"

Highlighting our Non-Profit Clients

Posted by ImageWorks Creative Team September 02, 2020
In this bonus blog post, we "Look for the helpers," among ImageWorks Creative clients to find those doing their part. Read on to learn how these awesome organizations do their part.
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Imageworks Creative's green cog logo

In the Thought Bubble: A Look at Our Social Media & Website Revamp

Posted by ImageWorks Creative Team July 01, 2020

With the impact of COVID-19 slowing down business for everyone, ImageWorks leadership decided early on to take a step back and examine how we could use this time to better develop our business. We revamped how we deliver some of our services, like our web design plans, and, afterwards, realized our digital branding should get an update as well.

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3 Ways To Use Video In Your Marketing Strategy

Posted by ImageWorks Creative Team June 26, 2020
Using video to create a marketing message is effective because it is to the point, visual, and you can include a lot of information in a short amount of time. Video marketing has been tried and tested over the last few years, and we know that some approaches work better than others. Guest Post by Darya Jandossova Troncoso.
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Give your customers the brand experience they want and need.

Business Owners: Turn Your Online Brand Experience into Customer Nirvana

Posted by ImageWorks Creative Team June 10, 2016

Today’s customers are connected customers. They’re active on social media, they engage with the brands they love on Facebook, Instagram, Snapchat, and other social platforms, and they’re always online whether they’re at a desktop or using their smartphones on the go.

Such an accessible audience is a dream come true for brands, but it’s also an opportunity for tremendous failure. Not only are today’s customers well-connected, but they have high expectations and plenty of access to research their options (aka your competitors) if your company falls short.

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