Branding

out of frame therapist write advice down on a clipboard for faceless patient

Our Best Web Design, Branding, & Marketing Advice From 2021

It may have taken all year, but we made it to the final week of 2021! We won’t blame you if you’ve already mentally checked-out until the new year.

Close up view of a design software being used to design a brand concept on a desktop computer

What Does Branding Mean in 2021?

Almost 15 years ago, we tried to answer the question, “What is branding?” In that time the definition has changed, expanded, and overall has been the subject of debate depending on who you ask. So, we figured it’s about time we revisit what’s included in your branding and why you need to brand your company in the first place.
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Why is Personal Branding Important in Today’s Economy?

Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.
Over the shoulder shot of a woman meditating by a body of water

Train Mindfully’s Updated Brand & New Website Launch

Mindfulness comes to ImageWorks with our latest client website launch for Train Mindfully, a water-based therapy formerly known as Water Yoga Mindfulness Training. With Train Mindfully’s everyday mindfulness training, biofeedback techniques, and specifically applied Eastern principles, clients’ deepest issues are resolved.
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Building a Comprehensive & Cohesive Brand Identity Online

As more consumers are turning their attention to online spaces, now is an excellent time to examine how you can effectively construct and shape your brand. What tactics can result in the most positive impact? What actions should you avoid?
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Top 10 Blog Posts of 2020

With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.
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Highlighting our Non-Profit Clients

In this bonus blog post, we "Look for the helpers," among ImageWorks Creative clients to find those doing their part. Read on to learn how these awesome organizations do their part.
Imageworks Creative's green cog logo

In the Thought Bubble: A Look at Our Social Media & Website Revamp

With the impact of COVID-19 slowing down business for everyone, ImageWorks leadership decided early on to take a step back and examine how we could use this time to better develop our business.

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3 Ways To Use Video In Your Marketing Strategy

Using video to create a marketing message is effective because it is to the point, visual, and you can include a lot of information in a short amount of time. Video marketing has been tried and tested over the last few years, and we know that some approaches work better than others. Guest Post by Darya Jandossova Troncoso.
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Our Women-Owned Businesses: Imageworks Celebrates International Women's Day

Imageworks Creative is highlighting some of our previous Women-Owned Business clients in celebration of International Women's Day.