Today’s customers are connected customers. They’re active on social media, they engage with the brands they love on Facebook, Instagram, Snapchat, and other social platforms, and they’re always online whether they’re at a desktop or using their smartphones on the go.

Let's start by making one thing clear: we love working with our clients to bring their brands to life. Whether we're approached to redesign an existing brand or to develop an identity for a new company, we welcome the opportunity to exercise our creative muscles. We want the finished result to be something everyone feels proud to display.

All brands need to refresh their look from time to time. Old style elements fall out of favor, and even the best logos are left looking tired after decades of use. A new logo can reinvigorate a brand's entire image and set the tone to attract new customers.

Or, it can be a complete disaster.

They’re popping up all over our website! These cheeky hipsters are eager to learn more about web design, branding, user-experience, and how to market and grow their businesses.

This is a guest post contributed by Abby Perkins.

The job market is competitive, and that's not going to change. In order to attract and retain the best employees, businesses not only have to offer great benefits and provide a great place to work – they also have to know how to market themselves as employers.

Eggs have long been at the mercy of public opinion. They've transitioned from being a healthy breakfast food to being dangerously high in cholesterol to once again being seen as healthy in moderation. Your brand, too, can be a victim of public opinion. 

Branding is a double-sided coin. When you see a good brand, you know it. When you see a bad one, you know it. The constitution of a brand – the stuff that really gives it zest – is tough to pinpoint unless you have years of experience and a nose for the business.

Merriam-Webster tells us that “branding” is something you do to a cow with a hot iron, but in business, we have a very different definition.  BNET defines branding as:

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable and engage customers in a world that was almost exclusively print-based.