Posted by ImageWorks Creative Team February 23, 2022
To let you in on a little behind the scenes info, one question that comes up a lot with our clients is: should we advertise on social media? Now, we help a lot of B2B and government contractors. So, our answers trend towards ‘no’ most of the time. It’s just not the best place to spend their limited budget. If you’re wondering whether it’s a good idea for you and your business, however, the question we’d ask you first is ‘what’s your organic strategy like?’
Posted by ImageWorks Creative Team November 03, 2021
Our time with the tags has come to an end. Over the last few weeks on our blog, we’ve explored the history, use cases, and best practices for hashtags on the major social media networks. Places like Twitter, Instagram, and even Pinterest all have similar and yet different guidelines for how to get the most out of adding that little hash sign to a word or phrase.
Posted by ImageWorks Creative Team October 21, 2021
How many of you reading this knew Pinterest is a search engine? The social site is known for its bookmarking capabilities, allowing users to collect craft inspiration or create wedding mood boards. However, it’s algorithmic abilities to show this content to users means it’s a powerful social media marketing tool. Still, most Pinterest content creators don’t know they could be using hashtags to better promote and categorize their content.
Posted by ImageWorks Creative Team October 06, 2021
So far in our hashtag insights mini series, we’ve discussed the best practices when using hashtags on Twitter, Instagram, and Facebook. But if you’re interested in making business connections and positioning yourselves as an industry innovator, then you’re probably interested in LinkedIn.
Posted by ImageWorks Creative Team September 22, 2021
Hashtags on Facebook is a complicated subject. There are plenty of marketers that question if they’re even useful, and - with how much effort goes into drafting a hashtag strategy for Twitter and Instagram - if it’s something that can be left off the to-do list. With the recent push to get users implementing hashtags, here’s what you need to know to best use hashtags on Facebook.
Posted by ImageWorks Creative Team September 08, 2021
Instagram launched in 2010, three years after hashtags were first introduced to social media. This means, hashtags as a user tool were included in the platform’s launch. However, how tagged content is treated has changed over the years, constantly and dramatically. Today’s social media strategists need to be nimble to stay up to date and adjust their Instagram hashtag strategy to match Instagram’s algorithm changes.
Posted by ImageWorks Creative Team August 25, 2021
A hashtag is great because it’s simple to use, and it’s tricky because it’s simple to misuse. That’s why we’re going back to Internet basics and examining how to use hashtags to their best effect. Today, we’re starting with Twitter.
Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.
Posted by ImageWorks Creative Team August 26, 2020
At ImageWorks Creative, we pride ourselves on having one of the most robust web and marketing design portfolios in the DC Metro Area. Earlier this month, we announced that you could subscribe to our portfolio to know when we add new client projects. As a second part of that announcement, you can now follow ImageWorks Creative on Instagram and Pinterest!
Picking your platforms ultimately comes down to your brand and business goals. However, if you’re going to expand into new territory, make sure you understand what each site entails before blindly posting the same content across all of them.