Declutter Your Digital Strategy

Posted by ImageWorks Creative Team March 24, 2020
What's on your spring cleaning to-do list? While you're washing your windows& scrubbing your baseboards, don't forget to turn your duster on your digital strategy. Here are 3 things that could use a bit of decluttering.
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1 Important Tip for Creating Marketing Videos

Posted by ImageWorks Creative Team July 29, 2019

The trend for marketing videos is one that keeps growing, and more and more businesses are adopting video creation and sharing as a part of their marketing plan. Whether you are creating your own videos or are hiring a creative team, there are a lot of factors to think about when creating them, and it can often be overwhelming for a beginner. It's a good idea to start slow when you're learning about something as complex as video marketing, avoiding learning a hundred new things at once.

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The Dynamic Content Creative Brief

Posted by ImageWorks Creative Team October 23, 2018

With all the content inundating the world wide web, how do you ensure that yours breaks through the noise? Your content needs a purpose, direction, and a target. You want to understand why you are writing what you are writing and to who.
 

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Get Awesome Content Without Creating It Yourself?

Posted by ImageWorks Creative Team August 29, 2018

If you're in the business of creating content for marketing, you know it's sometimes tough to keep coming up with original, interactive content week after week.

One way to find great content without making it yourself? Contests.

Neil Patel has written a great article about using contests to create user-generated content.

Hop on over and check it out!

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Infographic: Are Marketers Crafting the Right Blog Posts?

Posted by ImageWorks Creative Team November 21, 2016

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Are you giving your customers the content they want? A recent report from Hubspot suggests that many marketers are focusing too much on content that readers gloss over, while neglecting the types of media that are really engaging.

 

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Grow your audience on YouTube with these tips

Organic Ways to Market & Improve Your YouTube Presence

Posted by ImageWorks Creative Team April 19, 2016

Creating a compelling video is a step in the right direction - especially in today's marketplace. People love watching videos online. But if you upload your video to YouTube and forget about it, you can forget about being found. 

There are several steps you can take - during the creation of your video but also once it's been published - to make sure that your video is searchable and users are inclined to subscribe to your channel for future updates.

Here's how we help companies get found and grow their YouTube subscriber count at the same time.

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Content is King in Marketing - But Other Departments Crave Content, Too!

Posted by ImageWorks Creative Team March 01, 2016

We’ve been in business since 1996, and “content is king” has been a guiding principle in our industry since we started. Good marketing has always been all about creating high-quality, useful content that shows an understanding of your audience. As search engines become more like humans in their ability to separate quality from quackery, it’s more important than ever to give your visitors fresh, relevant content on a regular basis.

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Tell your corporate story the right way to win over your customers

The art of corporate storytelling: 5 secrets that will make you stand out

Posted by ImageWorks Creative Team April 13, 2015

Corporate storytelling is one of the standout methods that major companies use in order to promote their business further and engage their audience. The main purpose of corporate storytelling is to generate conversions via storytelling while enticing people to check out their products and services. This is about winning the acceptance of a service, product or concept that’s new on the market, making people convert at a premium pricing and improving the revenue margin.

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