The trend for marketing videos is one that keeps growing, and more and more businesses are adopting video creation and sharing as a part of their marketing plan. Whether you are creating your own videos or are hiring a creative team, there are a lot of factors to think about when creating them, and it can often be overwhelming for a beginner. It's a good idea to start slow when you're learning about something as complex as video marketing, avoiding learning a hundred new things at once.

With all the content inundating the world wide web, how do you ensure that yours breaks through the noise? Your content needs a purpose, direction, and a target. You want to understand why you are writing what you are writing and to who.
 

If you're in the business of creating content for marketing, you know it's sometimes tough to keep coming up with original, interactive content week after week.

One way to find great content without making it yourself? Contests.

Neil Patel has written a great article about using contests to create user-generated content.

Hop on over and check it out!

We’re only through the first quarter of 2016 but it has already been an exciting year in the world of communications, technology, and media. The rapid evolution of everything from social media to mobile usage is changing at the speed of light, so you’ll want to make sure that your communication strategy follows suit. 
 

Creating a compelling video is a step in the right direction - especially in today's marketplace. People love watching videos online. But if you upload your video to YouTube and forget about it, you can forget about being found. 

There are several steps you can take - during the creation of your video but also once it's been published - to make sure that your video is searchable and users are inclined to subscribe to your channel for future updates.

Here's how we help companies get found and grow their YouTube subscriber count at the same time.

We’ve been in business since 1996, and “content is king” has been a guiding principle in our industry since we started. Good marketing has always been all about creating high-quality, useful content that shows an understanding of your audience. As search engines become more like humans in their ability to separate quality from quackery, it’s more important than ever to give your visitors fresh, relevant content on a regular basis.

Corporate storytelling is one of the standout methods that major companies use in order to promote their business further and engage their audience. The main purpose of corporate storytelling is to generate conversions via storytelling while enticing people to check out their products and services. This is about winning the acceptance of a service, product or concept that’s new on the market, making people convert at a premium pricing and improving the revenue margin.

Is your content marketing strategy all talk? According to this great slideshow from the Content Marketing Institute, you need more than that to succeed - and most small businesses are falling short.

SearchEngineWatch.com recently published a great article on how to “Crush Content Marketing in 2014.”  The tips are spot-on and all but guaranteed to work.

But they’re not user-friendly.  In fact, what they say about content marketing is downright scary.