Content Marketing

If you are doing business online, it is great to have a website where potential customers can visit and feel at home.

Your customers expect it. The algorithm demands it. Authentic, timely content can establish you as a thought leader in your industry, draw in prospects, and convert them into loyal customers.

Email marketing is better than any social media marketing strategy you or your marketing experts could cook up. While you are competing against every other email in your audience’s inbox, there’s no algorithm to game. It’s a channel you own almost as much as you own your website. No matter how flashy the latest social media platform is, email is too golden to brush aside.

Creating video content for your business is a popular way to get a return on your content creation investment. Still, business owners and marketers can be hesitant to start. In this post, we'll touch on the top 4 reasons to begin video marketing & give you some ideas to get your started.

What kind of kid were you in highschool? I would have self identified as a newspaper kid, and my classmates would have agreed. During my time on my highschool’s paper, I developed a system for writing that has been enormously helpful in my drafting of frequent blog posts. Blogging can be a useful marketing tool for many businesses, but owners can be intimidated by the demands of a successful blog. To assuage any apprehension you might have, I’ll be sharing the steps of my blogging process with you today.

Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.

With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.

Picking your platforms ultimately comes down to your brand and business goals. However, if you’re going to expand into new territory, make sure you understand what each site entails before blindly posting the same content across all of them.

There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.