Content Marketing

Video Content: A Powerful Tool & Easier Than You Thought

Posted by ImageWorks Creative Team July 14, 2021
Creating video content for your business is a popular way to get a return on your content creation investment. Still, business owners and marketers can be hesitant to start. In this post, we'll touch on the top 4 reasons to begin video marketing & give you some ideas to get your started.
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Customer Journeys: A Simplified Explanation

Posted by ImageWorks Creative Team May 19, 2021

When a person encounters your brand multiple times (sometimes in multiple places) marketers call this a customer journey. The ultimate goal of the journey can be to make a purchase or sign up to a mailing list. However, without a little bit of structure from your company, the journey might lead your prospects to nowhere.

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Make Blogging Your Homework

Posted by ImageWorks Creative Team March 10, 2021
What kind of kid were you in highschool? I would have self identified as a newspaper kid, and my classmates would have agreed. During my time on my highschool’s paper, I developed a system for writing that has been enormously helpful in my drafting of frequent blog posts. Blogging can be a useful marketing tool for many businesses, but owners can be intimidated by the demands of a successful blog. To assuage any apprehension you might have, I’ll be sharing the steps of my blogging process with you today.
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Cutting Costs? Keep Marketing

Posted by ImageWorks Creative Team January 13, 2021
Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.
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Top 10 Blog Posts of 2020

Posted by ImageWorks Creative Team December 16, 2020
With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.
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How to Get the Best ROI for Your Marketing Strategies

Posted by ImageWorks Creative Team June 17, 2020
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
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How To Start a Company Blog

Posted by ImageWorks Creative Team May 29, 2020
Blogging is a somewhat nebulous term. It’s a popular storytelling medium that’s as vast as the Internet itself. There are lots of different aspects to blogging, but we’ve broken down what you need to do in order to easily start a company blog.
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Your Online Spaces Deserve a Few Updates

Posted by ImageWorks Creative Team April 16, 2020
Your website and social media profiles have rapidly increased in importance. If you've been putting off much needed updates and now don't know where to start, don't panic. We've laid out everything you need to do.
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