Content Marketing

Beyond AI: The Human Edge in Content Creation and SEO

Posted by ImageWorks Creative Team February 09, 2024
Why Hiring a Creative Agency for Blog and Web Content Will Earn a Better ROI than AI

Striking the Perfect Balance: The Importance of Responsive Web Design and Content in Digital Marketing

Posted by ImageWorks Creative Team May 30, 2023
Read now to learn why to consider implementing design before a content strategy.

Scary Mistakes Online Businesses Make With Their Website Content

Posted by ImageWorks Creative Team October 13, 2022
If you are doing business online, it is great to have a website where potential customers can visit and feel at home.

4 Powerful Content Marketing Strategies for 2022 and Beyond

Posted by ImageWorks Creative Team June 02, 2022
Your customers expect it. The algorithm demands it. Authentic, timely content can establish you as a thought leader in your industry, draw in prospects, and convert them into loyal customers.

How to Get Started with Email Marketing

Posted by ImageWorks Creative Team January 12, 2022
Email marketing is better than any social media marketing strategy you or your marketing experts could cook up. While you are competing against every other email in your audience’s inbox, there’s no algorithm to game. It’s a channel you own almost as much as you own your website. No matter how flashy the latest social media platform is, email is too golden to brush aside.

Video Content: A Powerful Tool & Easier Than You Thought

Posted by ImageWorks Creative Team July 14, 2021
Creating video content for your business is a popular way to get a return on your content creation investment. Still, business owners and marketers can be hesitant to start. In this post, we'll touch on the top 4 reasons to begin video marketing & give you some ideas to get your started.

Customer Journeys: A Simplified Explanation

Posted by ImageWorks Creative Team May 19, 2021

When a person encounters your brand multiple times (sometimes in multiple places) marketers call this a

Make Blogging Your Homework

Posted by ImageWorks Creative Team March 10, 2021
What kind of kid were you in highschool? I would have self identified as a newspaper kid, and my classmates would have agreed. During my time on my highschool’s paper, I developed a system for writing that has been enormously helpful in my drafting of frequent blog posts. Blogging can be a useful marketing tool for many businesses, but owners can be intimidated by the demands of a successful blog. To assuage any apprehension you might have, I’ll be sharing the steps of my blogging process with you today.

Cutting Costs? Keep Marketing

Posted by ImageWorks Creative Team January 13, 2021
Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.

Top 10 Blog Posts of 2020

Posted by ImageWorks Creative Team December 16, 2020
With over 20 years of experience, we consider ourselves to be experts in marketing and web/UX design. We try to share our most relevant insights on industry trends here on our blog, and boy was there a lot to talk about this year! Check out what post our readers were finding the most helpful in 2020.