Your customers expect it. The algorithm demands it. Authentic, timely content can establish you as a thought leader in your industry, draw in prospects, and convert them into loyal customers. Therefore, content marketing is the most potent tool for web-based growth.
Content Marketing Brings in More Business
The most up-to-date research illustrates that businesses that carefully maintain blogs generate almost 70% more leads than those that don’t. Moreover, 50% of consumers pay attention to brand content before purchasing. Finally, 72% of B2B marketers testified that they attribute an engagement surge to content marketing. Just look at our own portfolio.
The verdict is in, so if you’re looking to buy into this trend, here are some future-proof strategies you don't want to miss.
Strategic Article and Blog Writing
Your blog should be your primary tool to engage and inform people. It is where you cultivate interest, establish authority, and plant the genesis of a sustainable brand audience. Moreover, blogging offers one of the most effective ways to bring in more targeted traffic if you get it right.
A well-curated blog can streamline your SEO strategies and ensure that your page ranks higher on SERPs. When you blog, you not only retain and engage existing customers but also improve your lead generation and onboard new ones. Over time, a vibrant, thought-provoking, value-adding blog builds loyalty and drives traffic.
Use Press Releases for a Quick Boost to Visibility
Content marketing has evolved over the years. So, we forgive you for thinking, "do press releases still work in 2022?” They are one of the oldest strategies in the game, and the good news is that they will retain their effectiveness in 2022. Traditionally, press releases informed the media about something related to a business, hoped to pique their interest, and prayed that journalists would pick up the story.
However, with the digital evolution, press releases enjoy a reach far beyond the old days of print media. Whether you're opting for the traditional approach, the modern digital version, or both, it is a great way to boost your PR and optimize your off-site SEO efforts. With a well-constructed press release, you introduce your brand’s news and innovations to a broader audience. As an effective first touchpoint, press releases can inform, educate, and motivate new prospects as they drive in more web traffic.
Charm Your Client Base with Personalized Email Campaigns
Email marketing is another venerable content marketing plan; however, this has taken nothing away from its ability to maintain relationships with existing customers and reach out to new ones. Studies show that email marketing is still more effective than social media marketing. Moreover, inexpensive programs allow you to segment and personalize your email campaigns quickly and easily. All the data show that email marketing recipients feel valued and engaged when it is personalized to a high degree.
Try Local SEO to Entice Your Community
As opposed to traditional SEO, local SEO involves optimizing your site for geolocation services. Google prioritizes local businesses, placing them near the top of the SERP. This function caters to high-converting prospects who are physically close to your storefront and actively looking to buy.
By taking advantage of local SEO, you can gain an edge over nationwide competitors. If someone is looking for a solution you offer and you have robust local SEO, your business will appear before the far-away corporate behemoths. Ultimately, you will have a powerful tool to increase relevant, local, high-conversion traffic you can cultivate into loyal brand ambassadors.
Content marketing effectively develops and distributes the value your customers and prospects want when you do it right. It establishes brand authority and tells your target audience that you care enough to invest in them along many different touchpoints. In essence, solid and diverse content marketing strategies offer an effective approach to engaging, attracting, retaining, and nurturing a robust relationship with clients and prospects.
Contact us today to discuss your content marketing goals.
By Joseph Anthony