Amidst a flurry of social media hubbub and venture capitalist pontificating, the term Web3 leaped into the vernacular in late 2021. Yet, in December, Elon Musk tweeted that the web's emerging new iteration "seems more a marketing buzzword than reality right now." This article will briefly explain what Web3 is, its potential benefits, and what the Tesla CEO meant. Did he have a point, or was it a case of Elon being Elon?
Posted by ImageWorks Creative Team January 12, 2022
Email marketing is better than any social media marketing strategy you or your marketing experts could cook up. While you are competing against every other email in your audience’s inbox, there’s no algorithm to game. It’s a channel you own almost as much as you own your website. No matter how flashy the latest social media platform is, email is too golden to brush aside.
Posted by ImageWorks Creative Team November 03, 2021
Our time with the tags has come to an end. Over the last few weeks on our blog, we’ve explored the history, use cases, and best practices for hashtags on the major social media networks. Places like Twitter, Instagram, and even Pinterest all have similar and yet different guidelines for how to get the most out of adding that little hash sign to a word or phrase.
Posted by ImageWorks Creative Team October 21, 2021
How many of you reading this knew Pinterest is a search engine? The social site is known for its bookmarking capabilities, allowing users to collect craft inspiration or create wedding mood boards. However, it’s algorithmic abilities to show this content to users means it’s a powerful social media marketing tool. Still, most Pinterest content creators don’t know they could be using hashtags to better promote and categorize their content.
Posted by ImageWorks Creative Team October 06, 2021
So far in our hashtag insights mini series, we’ve discussed the best practices when using hashtags on Twitter, Instagram, and Facebook. But if you’re interested in making business connections and positioning yourselves as an industry innovator, then you’re probably interested in LinkedIn.
Posted by ImageWorks Creative Team August 25, 2021
A hashtag is great because it’s simple to use, and it’s tricky because it’s simple to misuse. That’s why we’re going back to Internet basics and examining how to use hashtags to their best effect. Today, we’re starting with Twitter.
Creating video content for your business is a popular way to get a return on your content creation investment. Still, business owners and marketers can be hesitant to start. In this post, we'll touch on the top 4 reasons to begin video marketing & give you some ideas to get your started.
When a person encounters your brand multiple times (sometimes in multiple places) marketers call this a customer journey. The ultimate goal of the journey can be to make a purchase or sign up to a mailing list. However, without a little bit of structure from your company, the journey might lead your prospects to nowhere.
Personal branding is about building a reputation around yourself and your profession. This is done mainly by creating an online identity that represents who you are. Everything we do now is digital and having a way for clients or employers to know who you are is a must.